XYPN
Behind The Advisor
Behind the Advisor, an XYPN Podcast, takes you behind the scenes of what it really takes to launch, run, and grow a successful fee-only financial planning firm. Through candid conversations with industry leaders and real-life advisors, we uncover the challenges, victories, and lessons learned along the way. Whether you're starting out or scaling up, this podcast delivers the front-line insights and actionable strategies you need to build a thriving, purpose-driven firm—on your terms.
Where to listen?
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Episodes
Ep #143: Alan & Kitces Unhinged - Fee-offsets, Selling Financial Planning, Impostor Syndrome, and More 14.03.2018 1:15:33
XYPN co-founder Michael Kitces is back on the show for another episode dedicated to answering listener questions! Today he and Alan Moore share how to communicate the value of financial planning, why it isn't always a good idea for advisors to take on every new client they can, and more. Listen in to hear advice for new advisors and seasoned advisors alike. You can find show notes and more informa...
Ep #142: Financial Planning for Expats - The Career of Ashley Murphy 07.03.2018 1:06:18
As a tri-citizen of the UK, Australia and the US, Ashley Murphy has found a niche in the expat market. When it comes to multi citizenships, financial planning can get much more complicated. Ashley shares the dangers, difficulties and benefits that are involved with working with expat clients. You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/142
Ep #141: Life as the Spouse of an Entrepreneur - The Careers of Mary Beth and Brian Storjohann 28.02.2018 1:00:12
The role of a supportive partner or spouse is extremely valuable to an entrepreneur and the success of their business and family. Mary Beth and Brian Storjohann join us on the show to share their inspiring journey through building a business, career changes, children and more. The pair have some really great tips on communication, optimism, work ethic and the various things that have helped them a...
Ep #140: Leveraging the Power of the Media to Build a Wildly Successful RIA Working with the LGBT Community - The Career of David Rae 21.02.2018 1:08:06
Finding a fulfilling and effective niche can take quite a bit of time and stress. If you take the time to truly figure out what fits your skills and passions, massive success is almost guaranteed. David Rae came into the financial advisor field with a theatre background and a passion for the LGBT community. He shares his unique niche and how his passions have helped his business take off in an inc...
Ep #139: Building a Marketing Funnel to Grow Your Firm - The Career of Jen Mastrud - XYPN's Director of Marketing 14.02.2018 1:01:15
XYPN's very own Jen Mastrud joins us on todays episode to share the exciting career path that's built her expertise and brought her to the point of thriving as XYPN's Director of Content Marketing. Jen's history working as a public speaker for a small university, a PR Director for a Poker company and now as the person in charge of XYPN's marketing has stretched and developed her skillset as an eff...
Ep #138: How a Niche Serving Pharmacists Has Provided Explosive Growth - The Career of Tim Baker 07.02.2018 1:03:41
Tim Baker's career is a testament to the true power of having a niche focus for your business. After his time working in a hybrid firm, he decided to launch his own firm with a focus on working with pharmacists. He founded Script Financial in April of 2016, and his concentration on this niche has helped him add almost 50 new clients to his business in the last 18 months. In this episode, Tim share...
Ep #137: Husband and Wife Each Start Businesses with a Newborn - The Career of Scott Haley 31.01.2018 1:03:16
From fee only planning to tax planning, Scott Haley has found an interesting and successful business model for his firm. He joins us on the show to talk about how he got started in financial planning and what it was like getting a rough start initially and then finally finding the right fit in the industry. Scott shares his career ups and downs along with great advice on how to learn from others i...
Ep #136: Alan & Kitces Unhinged - Leveraging a TAMP to Grow Your Financial Planning Practice 24.01.2018 1:13:41
Alan Moore and Michael Kitces join forces on this episode to address a topic that they have been getting a lot of questions about recently. They address the challenges that have been present when working with TAMPs and why they decided to launch XY Investment Solutions with the specific needs of XYPN members in mind. You can find show notes and more information by clicking here: http://www.xyplann...
Ep #134: Leveraging SEO and Print Advertising to Supercharge Your RIA Growth - The Career of Taylor Schulte 10.01.2018 1:02:17
The process of transitioning from working within a firm to transitioning into a more independent hybrid RIA model and finally to owning his own RIA has given Taylor Schulte some great insight and experience. He joins us on the show to talk about these transitions, the ups and downs and how he ended up where he is today. From the details of working under an umbrella RIA to the details of owning his...
Ep #133: Investing for the Future Leveraging a Firm-Within-a-Firm Model - An Interview with Andy Brincefield and James Matthews 03.01.2018 1:01:40
Today we have two guests on the show to talk about how they made their rarely practiced firm-within-a-firm service model a success. Andy Brincefield and James Matthews, CEO of Consolidated Planning and Managing Director of Consolidated Planning's wholly owned subsidiary Blueprint, respectively, teamed up about a year ago to launch Blueprint as a new service model dedicated to NextGen clients. Give...
Ep #132: Beating Cancer to Build a Kickass Firm - The Career of Kay Dee Cole 27.12.2017 1:02:22
Building a business that really fits your life and passions is a dream for many and Kay Dee Cole made it a reality. Kay Dee joins the show today to share her experience with discovering her passion for financial advising and building her own practice. She has some great advice and inspiration for those who want to start their own business even in the midst of a chaotic life. You can find show note...
Ep #131: Having the Difficult Conversation About Diversity and Inclusion - Co-Hosted by Kathleen Boyd & Bill Simonet 20.12.2017 1:11:53
The financial planning field has been historically dominated by white males and focused on the same. This discussion is to bring a better understanding of the difficulties that the ethnic minorities and females have when trying to break into and become established in the field. This important and exciting discussion is being co-hosted by Kathleen Boyd and Bill Simonet who both have unique and valu...
Ep #130: From $0 to $250,000 Annual Revenue in Just 13 Months 13.12.2017 1:05:30
What does it take to start and grow a successful financial planning firm? Today's guest is here to share how he managed to do just that. Patrick Brewer is the founder of SurePath Wealth Management, a fee-only financial planning firm based in Austin, Texas that grew from $0 to over $250,000 in annual revenue in just 13 months. In this episode, Patrick discusses what led to him launching his own fir...
Ep #129: Basing Fees on Complexity - The Career of PJ Wallin 06.12.2017 1:11:35
Deciding on your fee structure can be a challenge depending on the type of firm you want to have and the clients you serve. PJ Wallin joins us on this episode and fills us in on his reasoning for using this method and gives some great insight on how to make it work and why it works so well for his clients. He also shares the ups and downs of his career and the process of building a successful and...
Ep #128: Integrating Faith and Finance - The Career of Ben Wacek 29.11.2017 1:07:08
Today XYPN founding member Ben Wacek is here! Now also the founder of Wacek Financial Planning, Ben has been building his own business since 2014. He is slowly turning it into the ideal firm for him and his family, as he is able to work from home and prioritize time with his wife and three young children, but what makes Ben's business stand out the most is that he has incorporated his faith into i...
Ep #127: Alan & Kitces Unhinged - Fee-only, Fiduciary, and Why It All Matters 22.11.2017 1:20:09
XYPN co-founder Michael Kitces is back on the show! Today he's here to answer some of the most common questions we get regarding what it means to be fee-only and why being a fiduciary is so important to us. You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/127
Ep #126: Using Tiered Services to Scale a Business – The Career of Bill Simonet 15.11.2017 1:17:27
It's easy to get stuck doing things the same way as everyone else but Bill Simonet shows us the value of doing things a bit differently. He joins us on this episode to share some wisdom and lessons he has learned on his path to becoming a successful practice owner. In just 15 months, Bill's business has grown to 3 employees and advises 58 clients. It's obvious that he's doing something (or many th...
Ep #125: Alan & Kitces Unhinged - Diving Deep Into XYPN's Inaugural Benchmarking Survey 08.11.2017 1:15:56
Michael Kitces joins us on the show to talk about XYPN's Inaugural Benchmarking Survey and we talk through some of the highlights from the survey. You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/125
Ep #124: Financial Life Planning and Discovering Your Why - An Interview with Elizabeth Jetton 01.11.2017 1:04:13
Elizabeth Jetton is on the show to share the incredible new programs and educational opportunities being developed to help financial planners start strong. She also shares the importance of finding your 'Why' and gives tips on when and how to do it. Her experience in almost every area of the financial planning industry has given her some great insight that we can all learn from. You can find show...
Ep #123: Building a Virtual Paraplanning Business - The Career of Alex Hopkin 25.10.2017 1:00:10
What would you be able to do if you continued to persevere in order to achieve your dreams? Learn how Alex Hopkin took advantage of opportunities in order to grow her career. You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/123
Ep #122: From Campaigning for Congress to Launching an RIA - The Career of Jason Howell 18.10.2017 58:55
Becoming a financial planner wasn't at the top of Jason Howell's list but through working in finance and politics he made his way to a career he is passionate about. He joins us on the show today to share his career and the growing process he went through. From running for political office to getting his CFP, the road has been challenging but rewarding. You can find show notes and more information...
Ep #121: Outsourced Student Loan Services to Financial Advisors - The Career of Galen Herbst de Cortina 11.10.2017 1:06:50
Learn how Glen specializes in helping clients with student loan analysis and how it is an easy low hanging fruit for advisors who are just starting out. You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/121
Ep #120 - Career Changing From Tax Attorney to Financial Planner With a Focused Niche of Serving LGBTQ Couple Clients - The Career of Brian Thompson 04.10.2017 1:06:07
Brian Thompson, founder of Brian Thompson Financial, is committed to helping the LGBTQ community with their financial planning. He started out as a tax attorney, but his interest in personal finance grew after he watched his mom get sold inappropriate annuities and saw more opportunity to help people in this area. You can find show notes and more information by clicking here: https://www.xyplann...
Ep #119: Scaling a Firm to Serving 100 Clients in Less Than 2 Years – An Interview with Amy Irvine 27.09.2017 1:10:12
In this episode, Amy Irvine shares how she managed to acquire a total of 100 clients in under two years without leveraging her strong client relationships for more financial growth. You can find show notes and more information by clicking here: http://www.xyplanningnetwork.com/119
Ep #118: Using a Barbell Service Model to Serve Two Niches - The Career of Justin Castelli 20.09.2017 1:01:51
Justin Castelli certainly knows how to think outside the box. The owner of RL Wealth Management and a member of the XYPN Advisory Board, he developed a unique model that allows him to serve two different niches in the financial planning space. This so-called "barbell model" allows him to work with two types of clients: older clients that have wealth and younger clients that don't. In today's episo...
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