Behind Gym Doors | A Fitness Business Podcast

In this episode of The GSD Show, the leading fitness business podcast, we dive into a debate: What should come first—systems or people? We explore how each approach impacts your business's growth and success. Plus, we'll tackle whether fitness is a transactional business or a relational one, revisiting some past insights with fresh perspectives. Tune in to hear how new information has shifted our...

In this episode of The GSD Show, the leading fitness business podcast, we are sharing a special recording from a talk that Mike Arce gave for Bedros Keuilian's elite mastermind group. For those who don't know, Bedros is the founder of Fit Body Boot Camp and a successful entrepreneur and investor. This talk took place at an exclusive private dinner for his high-level mastermind, where members flew...

In this episode of The GSD Show, the leading fitness business podcast, we identify ways to improve your sales drastically and quickly. If you're struggling with sales or if you're ever on that roller coaster ride of sales having its ups and downs and you want to know what to do in the downtime, this episode will help you.   GYM OWNERS Schedule your FREE strategy call with us today! https://www.lou...

In this episode of The GSD Show, the leading fitness business podcast, Mike Arce interviews Eddie Smith and Simone Wasef from Outdoor Group Fitness (OGF) about their remarkable journey in the fitness industry. They discuss their unique outdoor fitness model, the importance of creating a welcoming community, and the strategies that have led to their impressive growth in membership and revenue. The...

In this episode of The GSD Show, the leading fitness business podcast, we share with you what happened in a conversation with a gym owner that felt overwhelmed and not progressing, and how we were able to help him overcome it and get back on a better track to success. If you're feeling overwhelmed and yet still dropping balls or not moving forward in the business, there might be a reason. I'm sure...

In this episode of The GSD Show, the leading fitness business podcast, we emphasize the importance of having a strong organic content strategy before diving into paid ads. Mike Arce and Michael Friedman discuss how to maximize ad spend in digital advertising. They also discuss the need to create a full-funnel strategy, including brand awareness and lead generation, and the importance of engaging a...

In this episode of The GSD Show, the leading fitness business podcast, we explore two contrasting stories that happened on the same day. One features a business owner who is skeptical and pessimistic about how the economy could impact their business. The other story highlights a new, inexperienced entrepreneur with no formal training who just had their best sales day ever. Whether the economy is u...

In this episode of The GSD Show, the leading fitness business podcast, host Mike Arce sits down with Michael Friedman from SupaFitGrow to reveal the secret that most fitness entrepreneurs miss: building trust and authentic relationships with prospects before ever making a sale. Discover how top fitness studios like Anytime Fitness have boosted their lead conversion rates by over 30% by focusing on...

In this episode of The GSD Show, the leading fitness business podcast, I share a powerful tool I've used for years to make bigger, better decisions—faster. As leaders, we're often faced with making critical decisions throughout our careers. Surprisingly, many entrepreneurs and leaders aren't naturally great at decision-making; it's often a weak spot in their personality assessments. They simply ma...

In this episode of The GSD Show, the leading fitness business podcast, Griff Long, Brand President of Upgrade Labs, discusses the concept of sales quadrants, which are based on behavior styles. He explains that understanding someone else's behavior style allows for better communication and connection. The four behavior styles are formal, informal, dominant, and easygoing. Griff provides insights i...

In this episode of The GSD Show, the leading fitness business podcast, our guest Michael Friedman from SupaFitGrow talks about...copywriting! Copywriting is becoming increasingly important in digital marketing. In the past, optimizing ads was the key to success, but now creativity and good copywriting are crucial. Many businesses struggle with copywriting because they don't understand their target...

In this episode of The GSD Show, the leading fitness business podcast, we dive into how to understand this mindset and explore ways to overcome the initial struggle. If you've read enough books, listened to enough podcasts, or followed enough influential people, you've probably heard that in order to become great at something, you first have to be willing to be really bad at it. But for many entre...

In this episode of The GSD Show, the leading fitness business podcast, siblings Teresa and Gerald Hodges share the powerful strategies that helped them cut their gym's cancellations in half. Learn how this dynamic brother-sister duo transformed hesitant members into committed clients and drastically improved their retention rates. They reveal the key changes they implemented, their personalized ap...

In this episode of The GSD Show, the leading fitness business podcast, we sit down with Michael Friedman, co-founder of SupaFitGrow in Australia, to dive into the critical role of compelling offers in marketing success, especially for gyms. Michael shares insights on how his company has revolutionized lead generation for fitness centers by crafting tailored, high-value offers that resonate with sp...

In this episode of The GSD Show, the leading fitness business podcast, we give you the most important Episode ever. This will without a doubt be the most important podcast episode you've ever heard us release here on the GSD show. It's arguably more important than any episode you've ever heard on any podcast show ever. Please make sure that you're in a quiet place and your volume is up. Enjoy the...

In this episode of The GSD Show, the leading fitness business podcast, we dive into proven strategies for fitness studio and gym owners to improve their lead engagement and conversion rates. Our guest Benji Donhardt of SupaFitGrow shares insights on the power of follow-up, emphasizing the importance of using open-ended questions to understand potential clients' goals and challenges. We also explor...

In this episode of The GSD Show, the leading fitness business podcast, we discuss why you might be facing similar hesitation and how to overcome it, so your business can continue to grow and avoid plateaus. I recently had a conversation with a gym owner who was faced with a decision that could have taken her business to the next level, faster and easier than ever before. Despite the clear benefits...

In this episode of The GSD Show, the leading fitness business podcast, we sit down with Lanie Brazell, owner of Club Pilates in Auburn, Alabama, to explore her journey of scaling back from three studios to one, resulting in increased profitability and a significant improvement in work-life balance. Lanie shares how focusing on simplicity, streamlining operations, and building a strong, well-traine...

In this episode of The GSD Show, the leading fitness business podcast, we explore the single most important variable that can drive anyone to success. After working with nearly 4,000 businesses, I've identified patterns that separate those who achieve success quickly and efficiently from those who struggle. Today, we're discussing the number one factor that consistently stands out across all succe...

In this episode of The GSD Show, the leading fitness business podcast, the discussion centers around the critical importance of building a strong brand for gym success. Benji Donhardt, co-founder of SupaFitGrow, emphasizes that branding goes beyond logos and colors—it's about understanding your mission, vision, and audience. The conversation delves into defining a gym's identity, crafting a compel...

In this episode of The GSD Show, the leading fitness business podcast, we break down the secret behind an incredible success. What sets a fitness studio apart? It's about mastering the basics and implementing smart strategies. Join Mike Arce as he chats with Nick Page, the 26-year-old owner of The Trainer Page Fitness Studio. Nick's journey is remarkable; he grew his studio's revenue from $25K to...

In this episode of The GSD Show, the leading fitness business podcast, I share the top hacks I've learned from various books, systems, and mentors to help you get the most done in the least amount of time—especially when time is a rare commodity. The busier you get, the more crucial it becomes to have a system in place to ensure nothing falls through the cracks. Our most valuable asset is time, an...

In this episode of The GSD Show, the leading fitness business podcast, Mike Arce dives into a conversation with JB Olson, the visionary behind Elite Boxing & CrossFit's remarkable success. JB isn't just your average GM—he's a strategic leader who has doubled his studio's monthly revenue in just 2 years. His journey is an inspiring testament to exceptional leadership and showcases the importance of...

In this episode of The GSD Show, the leading fitness business podcast, Mike Arce sits down with Emma Lacey and Jared Nosal from 6ycle in Allentown, PA. Discover how these innovative entrepreneurs achieved an astonishing 300% growth over the past six months. Emma and Jared reveal their game-changing strategies for generating hundreds of leads without spending a single dime on paid ads, turning each...

Join us on this exciting new chapter of The GSD Show, the leading fitness business podcast! Over the past six months, we've been focusing on mindset and leadership lessons learned from top mentors, and while the feedback has been amazing, we're bringing back some of the industry-specific content that gym owners and fitness businesses have found incredibly valuable. In our upcoming episodes, we'll...