Fexingo
Behavioral Economics with Fexingo: Decision Making, Bias, and How People Really Spend
What really drives the way people spend, save, and invest? Behavioral economics challenges the textbook assumption of the rational actor by revealing the systematic biases and mental shortcuts that shape every financial decision. In this show, Lucas and Luna sit down at the research library to dissect the experimental evidence, from Kahneman and Tversky's prospect theory to Thaler's nudge framework, and test those findings against real-world pricing, marketing, and policy design. They walk through specific studies — the endowment effect in housing markets, the sunk-cost fallacy in subscription...
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Episodes
The Endowment Effect Why We Overvalue What We Own 22.05.2026 6:45
In episode 5 of Behavioral Economics with Fexingo, Lucas and Luna dive into the endowment effect — the cognitive bias that makes us value things more simply because we own them. Anchoring around a famous 1990 experiment by Nobel laureate Richard Thaler, they explore why a coffee mug given to half a classroom suddenly becomes worth more than cash to its new owner. Lucas explains how this bias disto...
Why You Regret Buying the Medium Popcorn 22.05.2026 7:10
In this episode of Behavioral Economics with Fexingo, Lucas and Luna unpack the 'hedonic treadmill' — the psychological mechanism that makes us overconsume and under-enjoy. They explore why a larger popcorn doesn't make you happier after the first few handfuls, and how this bias affects everything from car upgrades to salary increases. The hosts cite research by Nobel laureates Daniel Kahneman and...
Why Free Shipping Feels Unfair the Zero Price Effect 21.05.2026 9:08
In Episode 3 of Behavioral Economics with Fexingo, Lucas and Luna unpack the zero price effect — why we irrationally overvalue free items, even when the total cost is higher. Using real-world examples from Amazon's free shipping threshold to a famous MIT chocolate experiment, they explore how 'free' short-circuits our cost-benefit analysis. They also discuss how marketers exploit this bias with 'f...
Why You Pay More for Less the Decoy Effect 21.05.2026 10:41
Ever noticed how a medium popcorn at the movies seems like a rip-off compared to the large? That's the decoy effect in action, and it's one of the most powerful pricing tools in behavioral economics. In this episode, Lucas and Luna break down how a simple pricing trick—adding a strategically inferior option—can nudge consumers toward pricier choices. They trace the effect from its famous 1992 Econ...
The Hundred-Dollar IKEA Billy Bookcase and Your Brain 19.05.2026 8:35
In the premiere episode of Behavioral Economics with Fexingo, Lucas and Luna anchor the conversation around one of the most iconic objects in consumer history — the IKEA Billy bookcase. Since 1979, over 140 million Billys have been sold worldwide. But why has a simple, flat-packed, particleboard shelf become a global phenomenon? The answer isn't in pricing or design alone — it's in how our brains...
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