Before the Launch with Brenna McGowan

Should You Launch Right After Your Event? It Depends… Ever wondered if you should pitch right after your summit, challenge, or bundle? I get this question all the time, and today I’m breaking down why the answer isn’t so simple. In this episode, I explain the real questions you should ask yourself before launching after an event. I also share the approach I take with my own summit, Behind the Laun...

In this episode, I’m sharing a surprising discovery: How I started posting to Instagram 5x a week and my content production actually became easier!  After diving into a 90-day visibility challenge and ramping up my content, I realized something huge—perfection was holding me back. So I’m unpacking how content volume plus clarity can create serious traction with your content.  What you’ll...

A question I get all the time? “How long should my emails be?”  Hint: You don't need to write shorter emails, but you do need to write tighter ones. During this episode I share about how to edit your marketing emails to convey your message, keep your audience engaged, and increase your email replies. You’ll also hear about: Why writing less isn’t always the answer for more engaging emails A q...

In this episode, I’m diving into a spicy topic—why I don’t believe in waitlists during a pre-launch for most. Waitlists might seem like a smart strategy, but I’ll show you why they often don’t convert the way we expect — and what you can do instead to warm up your buyers before the launch even starts. Let’s rethink how we’re gathering interest and get strategic about starting conversations that ac...

In this episode, I’m breaking down what actually goes into a pre-launch and how to structure the weeks leading up to your launch. I’m giving you the six-week framework I use with my clients to warm up their audience, tap into buyer psychology, and make sure they’re not scrambling to convince people at the last minute.  What you’ll uncover: How to decide how long your pre-launch should be The...

In this episode of Before the Launch , I’m diving into the most misunderstood part of launching—yep, the pre-launch. I break down exactly what a pre-launch is (spoiler: it’s not just a waitlist or vague teaser), why it’s crucial for your results, and how to set one up that builds anticipation and warms up buyers before your offer even drops. What you’ll learn: The real definition of a pre-launch (...

The One Phase You're Probably Skipping in Your Launch Strategy Let’s be real for a moment: most online business owners rush from warm-up content straight into selling. Emails, posts, podcast episodes—they’re all good until they suddenly shift into sales mode and then — crickets. That’s exactly why I created Before the Launch .  In this very first episode, I down the missing link in most launc...