Bees' Knees Comms-Cast

The Agri Food Comms-Cast (AFCC) unpicks the marketing and communications stories behind the issues facing the food and farming sector. In this episode, Catherine Linch delves into two brands that hinge their marketing on their strong sense of purpose. First up is Wilfred Emmanuel-Jones MBE, otherwise known as ‘ The Black Farmer ’. He explains the story behind his brand name and gluten-free sausage...

The Agri Food Comms-Cast (AFCC) unpicks the marketing and communications stories behind the issues facing the food and farming sector. In this episode, we explore a campaign that’s promoting one of the most ambitious and important initiatives we’ve covered to date on this podcast, and how it’s been so successful in getting children to eat their vegetables. Our host, Catherine Linch, speaks to Dan...

The 14th episode of the Agri Food Comms-Cast focuses on two topics in the food and farming supply chain that chime with the autumn season, where the temperatures drop and the nights draw in. First up is Rebecca Davidson, rural affairs specialist at NFU Mutual , who has the task of communicating why crime on farms should mean something to anyone who consumes food. Rebecca explains the challenges of...

The Agri Food Comms-Cast (AFCC) delves into the current issues in the food and farming sectors, taking a marketing and communications viewpoint on the campaigns and initiatives that our guests that work in the industry are most passionate about. In episode 13, Catherine Linch and Hannah Lloyd explore gender representation in the meat industry while speaking with female networking group Meat Busine...

The Agri Food Comms-Cast (AFCC) bridges the food and farming sectors, taking a marketing and communications perspective and gleans insights from guests about the initiatives they're most passionate about. The power of evidence gathering in farming and rural communities is the theme of episode 12. Catherine Linch explores the role of research and intelligence on the audience you’re looking to reach...

The Agri Food Comms-Cast (AFCC) delves into the current issues being faced in the agricultural industry and food supply chain, with a PR and marketing spin. Episode 11 explores wildlife conservation and its relationship with food production and land management. David Hooton, deer officer at the Forestry Commission , explains that although wild deer populations are at an all-time high, the market f...

Our Agri Food Comms-Cast explores the issues in the food and farming supply chain, with a marketing and communications spin. Episode 10 focusses on export opportunities for British produce following the introduction of the Government’s ‘bounce back’ plan for food and agriculture. Ian Wright, chief executive at the Food and Drink Federation, explains how, with just one in eight food and drink busin...

The Agri Food Comms-Cast, coined the ‘AFCC’, delves into the ‘story behind the story’ of PR and marketing campaigns surrounding the UK food and farming industry. In episode nine, we chat to Philip Case, news editor at Farmers Weekly to discuss their recent social media campaign to stimulate public support for farmers. The #feedthenation campaign has taken the industry by storm over the last few mo...

The Agri Food Comms-Cast, coined the ‘AFCC’, delves into the ‘story behind the story’ of PR and marketing campaigns surrounding the UK food and farming industry. In episode eight, freelance writer and former managing editor at The Grocer, Julia Glotz provides insight into how the top consumer facing brands in the food sector handled their external communications in the early stages of the Coronavi...

The Agri Food Comms-Cast, coined the ‘AFCC’, delves into the ‘story behind the story’ of PR and marketing campaigns surrounding the UK food and farming industry. In episode seven, agritourism guru Caroline Millar describes how streaming virtual farm tours via Go Rural Scotland social media has got farmers and the general public talking over lockdown. Tom Martin, better known as Farmer Tom, leads o...

The Agri Food Comms-Cast delves into the ‘story behind the story’ of the biggest news reports and campaigns in the agricultural and food sectors. In this podcast episode, we learn about the impact of Farm Safety Week, how training in agronomy is being delivered digitally and a ‘squeezed middle’ in the food, drink and hospitality sector during COVID-19. The overarching theme of this year’s Farm Saf...

The Agri Food Comms-Cast delves into the ‘story behind the story’ of the biggest news reports and campaigns in the agricultural and food sectors. In this episode, we explore what's behind the Red Tractor logo facelift, before moving on to hearing about the challenges and opportunities for the British Farming Awards as they embark on a digital format for the ceremony this year. We feature Red Tract...

The Agri Food Comms-Cast delves into the ‘story behind the story’ of the biggest news reports and campaigns in the agricultural and food sectors. With a rural spin, this podcast episode looks at how businesses and communities in the countryside have adapted to life in lockdown. LEAF chief executive, Caroline Drummond explains how Open Farm Sunday went virtual this year and the opportunities and ch...

The story behind the story A bite-size take and insight into the communications surrounding the biggest news stories in the agricultural and food sectors. From a crisis reaction, to the sparking of creative new marketing tactics; in this week’s episode, we hear from Sophie Throup, on how Morrisons has adapted its offer since the start of lockdown. We then go on to hear from Claire Donoghue, of foo...

The story behind the story A bite-size take and insight into the communications surrounding the biggest news stories in the agricultural and food sectors. Christine Watts, AHDB chief communications officer, talks about the promotional campaign that’s encouraging consumers to enjoy their frothy coffees and other virtual 'milk moments' in a bid to boost retail milk sales following the sudden closure...

The story behind the story A bite-size take and insight into the communications surrounding two of the biggest news stories in the agricultural and food sectors at the moment. Ali Capper, a Worcestershire grower and chair of the NFU Horticulture & Potatoes board, as well as British Apples and Pears, and Jack Ward, CEO of the British Growers Association, talk all about the 'Pick for Britain' ca...