Jeff Alworth & Patrick Emerson

Beervana Podcast

Arts EN ↓ 269 episodes

Author Jeff Alworth (The Beer Bible, The Secrets of Master Brewers) and Oregon State Economics professor Patrick Emerson host this engaging podcast about the culture, economics, history, and business of beer and brewing.

Author

Jeff Alworth & Patrick Emerson

Category

Arts

Podcast website

beervanablog.com

Latest episode

May 2, 2024

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Episodes

Audioblog: Beer Sherpa Notes: Tasty New Releases 02.04.2021

Today I offer three beers that really impressed me. But they also made me aware of the trajectory their breweries are traveling. With Squeezy Rider, Neon Lights, and Bird-Day #1, we have liquid metaphors for where Deschutes, Ommegang, and Pelican are heading.

Audioblog: The Making of a Classic: Guinness Draft 31.03.2021

Guinness is treated as a beer as often as a brewery, as if it is a single, immutable force. Like Pacifico or Heineken, naming the company names the beer. Yet the beer we think of when we name the brewery doesn't date to 1759, but two hundred years later.

Brief Podcast/Show Programing Note 29.03.2021

Brief Podcast/Show Programing Note by Jeff Alworth & Patrick Emerson

Audioblog: What if We Called them "Farmhouse IPAs?" 26.03.2021

They’re fruity, expressive, and fun to drink, yet thanks to poor style-branding, people avoid them. A modest proposal: just call saisons IPAs. Okay, maybe “farmhouse” IPAs.

Audioblog: Breakside Blends Stouts 24.03.2021

With the release of two new stouts, Breakside debuts a new approach to barrel-aging. Borrowing a page from the wild ale playbook, they blend not just different vintages, but different beers to create more integrated, subtle beers than the standard approach of single-batch blends.

Audioblog: Oregon Beer Tax Hike Dead ... For Now 22.03.2021

We learned over the weekend that the proposed beer tax hike in Oregon, the one that would have given us a tax twice as expensive as any other state’s, has been pulled. Now backers want to set up a task force, but there are many reasons to think they’re not acting in good faith.

Show 137: David Walker on Firestone Walker's 25th Anniversary 17.03.2021

Today we speak to David Walker of Firestone Walker. The California brewery turns 25 this year, and its own evolution, from a brewery specializing in an English pale ale made on a modified Burton union system, to one purchased by a multinational brewery in the great consolidation phase of the middle-teens now featuring multiple product lines and locations, closely mirrors that of craft brewing itse...

Show 136: How Taxes Shape Beer 11.03.2021

Oh my, do we have some fun for you today. We’re breathless with excitement over today’s topic: taxes. A new bill arrived in the Oregon legislature to tax breweries at twice the level of the next highest state, and we thought it was a good moment to step back and look at taxes and the way they function in our economy as well as the way they’ve helped shape and guide the development of beer. Despite...

Audioblog: Beer Sherpa, Special Tmavé Edition 10.03.2021

Every now and again, an explorer will follow a path deep into a thicket before finally tracing their way back out. The Sherpa has lately been following American-brewed Czech tmavés deep into the underbrush, and today’s edition reveals what he found.

Show 135: Well, How Did We Get Here? 04.03.2021

Following last week's discussion about the way craft beer has changed since the first major acquisition, of Goose Island in 2011, we started thinking about the grander scope of craft brewing. How did we go from brewpubs serving amber ales and porters to milkshake IPAs. As two old guys who saw most of it, we spend the show charting that dizzying course.

Audioblog: Be Wary Evaluating the Deschutes/Boneyard Deal 04.03.2021

Yesterday Bend’s Deschutes Brewery announced it was buying in-town rival Boneyard. Beware hot takes about how happy the marriage will be: the devil in these kinds of deals involves details we can’t see.

Audioblog: How a Hop Earns its Name 03.03.2021

One of the more remarkable stories in the beer world is the incredibly long process of developing a viable commercial hop variety, and the long odds any single seed has of becoming a winner. In the first of the Sightglass articles, we examine HBC 1019 to see how it all works.

Audioblog: The New Beer Tax is an Attack on Breweries 26.02.2021

Oregon legislators have introduced a new beer tax that would make the state the most-taxed in the country—at a level nearly twice as high as the next state, and more than ten times the national median. Worse, the rhetoric suggests an explicit goal is to cripple Oregon breweries.

Show 134: Chicago Tribune Journalist Josh Noel 24.02.2021

Chicago Tribune reporter Josh Noel joins us for today's show. Josh has been writing about beer for the Tribune since 2009, and in 2018 published one of the most deeply-reported books ever written on the beer industry, Barrel Aged Stout and Selling Out. We’ll talk about that book and get an update on what’s happening with its subject, AB InBev-owned Goose Island, as well as discussing beer more gen...

Audioblog: The Oracle of Oregon Predicts (Badly) 24.02.2021

I am bad at predicting future events—often spectacularly, hilariously so. What’s a good anniversary without a good roasting? To that end, I have a looked back to see what what I predicted about glitter beer, hazy IPAs, and hard seltzer.

Audioblog: Beervana at Fifteen 22.02.2021

This week Beervana turns fifteen. Throughout the week I’ll be posting some lighthearted material looking back, and today we kick things off with a quick look back. It turns out this blog almost perfectly corresponds to the modern era of brewing in the US.

Beervana Audioblog: The Occasional Pleasures of Mass Market Lager 18.02.2021

Mass market lagers aren’t, let’s be honest, especially interesting beers. They are often made by giant corporations in equally giant plants. But drinking them—in that act we might locate some pleasure.

Beervana Audioblog: How Will We Understand The Craft Era? 16.02.2021

So many forces are now scrambling the beer industry—including Covid, which may change it forever—that the very meaning of “craft beer” is up for grabs. It may help to consider the era through different lenses to take its full measure.

Beervana Audioblog: Pelican at 25; A Brewer's Brewery 12.02.2021

In May, Pelican Brewery turns 25. For the whole of its life, it has reflected the vision of its longtime brewer, Darron Welch. Yet unlike so many legacy breweries, Pelican is growing and thriving. There’s an important lesson here.

Show 133: Branding Expert and Mascot Artist Jordan Wilson (pt 2) 11.02.2021

Today we continue our exploration of graphic design and branding with Jordan Wilson. In today's show, Jordan uses examples of his own work with Old Town, 54-40, and Foreland to illustrate how brands are built or recast, and what they should accomplish.

Beervana Audioblog: Beer Sherpa Notes, February 10 10.02.2021

Having been neglectful about actual, tasty beer, I offer a round-up of recent discoveries, both in trends and individual beers.

Beervana audioblog: Bailey's Taproom and the Importance of Good Pubs 09.02.2021

The Covid pandemic has been especially brutal on downtown businesses, and last week claimed one of the most important independent bars in Portland, Bailey’s Taproom. It counts as its legacy a host of breweries it championed and a richer, more interesting beer scene.

Show 132: Branding Expert and Mascot Artist Jordan Wilson (pt 1) 04.02.2021

Today we unveil a new logo for the show featuring our newly identified mascot “Maris Otter.” On today’s show we’re going to talk branding and design with Maris’s creator, Jordan Wilson. Jordan is a branding expert responsible for the incredible design and marketing at Old Town, as well as a redesign of 54-40 and the branding of new brewery, Foreland. In a special two-part show, we’re going get und...

Beervana Audioblog: Genny Cream Ale 03.02.2021

American brewers invented cream ale as a way to cheaply combat the rise of pale lager. It was neither creamy nor especially ale-like, and it wasn’t until well after Prohibition that breweries found commercial success with the style, none more than Rochester’s Genesee.

Show 131: Berliner Weisse 29.01.2021

You may recall a recent podcast extra in which Jeff and I sampled beer sent from New England—and these included a milkshake sour the brewery described as “Berliner weisse.” But was it? Today we’re going to unpack one of the world’s great beer styles, going into the history and classic brewing techniques, and then see how these modern, fruity interpretations fit in.

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