Bee (Belinda) Murray
Bee Formless™ Flow Driven CEO
This isn’t your typical podcast. No pre-interviews. No rigid scripts. Just raw, unfiltered connection and fluid conversation with bold, dynamic minds. Founders, CEOs, VCs, and visionary leaders reshaping life, leadership, and business from the inside out. Embracing high flow states. Leading with soul and conscious impact in the 21st century. We dive into the formless cycle behind real transformation. Where intuition meets strategy, structure meets fluidity, and Soulful, High Flow Conscious Leadership™ is leading the next gen.
Be sure to visit the podcast's website and support the creator: beeformless.com
Author
Bee (Belinda) Murray
Category
Podcast website
Latest episode
Oct 19, 2026
Where to listen?
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Episodes
Beyond founder dependency | Operational freedom, white space & smarter growth| Lloyd Thompson 12.08.2026 42:48
In this episode of the Bee Formless™ Flow Driven CEO Podcast, I connected with Lloyd Thompson, Founder of VirtualDOO, to explore founder dependency, operational freedom and what becomes possible when we create enough space to see what actually matters. Lloyd’s business began somewhere unexpected: in the surf. During COVID, surfing gave him white space away from meetings, email and constant doing,...
Building wealth that lasts | Property, long-term thinking & the power of care | Ali Hallak 12.08.2026 45:23
In this episode of the Bee Formless™ Flow Driven CEO Podcast, I connected with Ali Hallak, CEO and Co-Founder of Buyers Club, for a deeply personal conversation about wealth, property, business and what it means to build something that lasts. Ali grew up with his mum and four siblings in housing commission in South West Sydney. They weren’t rich financially, but as Ali shared, they were “rich in l...
Let go to grow | People, experience, freedom & the X Factor | Malcolm Jull 12.08.2026 40:26
In this episode of the Bee Formless™ Flow Driven CEO Podcast, I connected with Malcolm Jull, CEO of PurchasePlus, to explore what happens when leadership stops being about holding every decision and becomes about creating the trust and space for others to lead. Malcolm describes himself as a control freak, which makes his embrace of radical delegation all the more interesting. After relocating fro...
The business of solopreneurship | Money, freedom & building on your own terms | Oliver Garside 12.08.2026 37:22
In this episode of the Bee Formless™ Flow Driven CEO Podcast, I connected with Oliver Garside, Co-Founder and Director of Rounded, to explore what it really means to build a business on your own terms, and why money is only one part of the equation. When Oliver joined Rounded more than a decade ago, he thought it might be a six-month project. He went unpaid for the first couple of years and, even...
Breaking automaticity | Awakening culture, creativity & business | Catherine Bell 27.07.2026 57:58
In this episode of the Bee Formless™ Flow Driven CEO Podcast, I connected with Catherine Bell, Founder and CEO of The Awakened Company, to explore what it means to awaken our humanity inside life, leadership and business. I asked Catherine if she would mind holding for five minutes while I made a coffee. Her response was an invitation for both of us to take a deep breath. It captured the importanc...
Leading people, not just change | Pause & meaningful transformation | Leslie Ellis 25.07.2026 35:03
In this episode of the Bee Formless™ Flow Driven CEO Podcast, I connected with Leslie Ellis, Founder of Meaningful Change Consulting, to explore why meaningful transformation has far less to do with project plans and far more to do with people. After becoming what she describes as an accidental entrepreneur, Leslie spent years helping organisations navigate complex change. Along the way, she reali...
Beyond the ego | Self-actualisation, relational intelligence & leadership evolution | Logan Yonavjak 24.07.2026 41:03
In this episode of the Bee Formless™ Flow Driven CEO Podcast, I connected with Logan Yonavjak, Co-Founder and CEO of Readiness Engine™, to explore what happens when leadership becomes less about performance and more about who we are becoming. After nearly two decades allocating capital across institutions, including the Yale Investments Office, Logan realised the greatest investment risk wasn’t al...
Building a business that doesn’t run your life | Meaningful innovation & profit | Paul Coldrey 24.07.2026 39:37
In this episode of the Bee Formless™ Flow Driven CEO Podcast, I connected with Paul Coldrey, Co Founder and Director of Data Effects and Lumient, to talk about building technology that solves meaningful problems while creating a business that supports your life versus consuming it. After building and scaling multiple technology businesses, Paul realised that making a business bigger doesn’t always...
Authentic leadership | Research, commercialisation & real-world impact | April Van Der Kamp 24.07.2026 36:10
In this episode of the Bee Formless™ Flow Driven CEO Podcast, I reconnected with April Van Der Kamp, PhD doctoral researcher and MedTech Co-Founder, nearly a year after our original interview was lost. In many ways, the timing couldn’t have been better. When April and I first met, she was trying to fit inside what she called the “box of professionalism.” Like many researchers, she believed credibi...
The third space between science & soul | Finding serenity through adversity | Bron Watson 22.07.2026 48:47
In this episode of the Bee Formless™ Flow Driven CEO Podcast, I connected with Bron Watson, Founder of The Social Coach and The Serenity Project, for a discussion that gently challenges the way we think about adversity, healing and what it means to truly live. After building a successful business that no longer reflected who she was, Bron found herself riding what she describes as a “sabre-toothed...
Why Australia needs opt-out organ donation | The legacy of Zaidee’s rainbow | Allan Turner 22.07.2026 50:29
In this episode of the Bee Formless™ Flow Driven CEO Podcast, I sat down with Allan Turner, Managing Director of Zaidee's Rainbow Foundation, for one of the most moving conversations I've had on the show. When Zaidee was just six years old, she turned to her mum and said, "If anything happened to me, I'd like to be a donor to another kid." Seven months later, following a sudden cerebral aneurysm,...
The power of one task | Energy, focus & better business | Susan Agudo 20.07.2026 40:34
In this episode of the Bee Formless™ Flow Driven CEO Podcast, I connected with Susan Agudo, Co-Founder of Demir Digital, to explore what happens when we stop living in constant reaction and begin protecting the energy that allows us to do our best work. After more than 15 years leading marketing operations for global brands, Susan spent years chasing the next promotion, believing success would com...
Follow the fascination, connect the dots within | Endogenous living | Elsa Valentine 20.07.2026 46:14
In this episode of the Bee Formless™ Flow Driven CEO Podcast, I connected with Elsa Valentine, Founder of INNATE, to explore the movement from living exogenously, shaped by external pressure and expectation, to living endogenously, guided by our nervous system and inner wisdom. Growing up with a mother who experienced bipolar disorder, Elsa became deeply curious about what disconnects us from ours...
Set your own pace | Boundaries, connection & relational business | Germaine Muller 20.07.2026 34:23
In this episode of the Bee Formless™ Flow Driven CEO Podcast, I connected with Germaine Muller, Founder and Managing Director of Futuretheory, to explore why the businesses that endure aren’t built by reacting to urgency, they’re built by leaders who learn to set their own pace. Germaine started his first business at just thirteen years of age, growing what began as a creative side hustle into a d...
The right problems in the wrong order | Identity, purpose & direction | Tim Dwyer 20.07.2026 43:20
In this episode of the Bee Formless™ Flow Driven CEO Podcast, I connected with Tim Dwyer, Brand & Growth Strategist, Business Builder and Author of The Tolemy Map, to explore why so many businesses aren't struggling because they lack idea, they're solving the right problems in the wrong order. Tim has experienced multiple waves of technological disruption. While each cycle has changed the way...
Success starts from within | Culture, awareness & transformation | Ruchi Motial-Suri 17.07.2026 42:04
In this episode of the Bee Formless™ Flow Driven CEO Podcast, I connected with Ruchi Motial-Suri, Founder of Success Culture, to explore what becomes possible when leaders stop performing who they believe they should be and begin leading from a deeper awareness of who they already are. Ruchi described as one of the greatest gifts we have as human beings. Without it, we can spend years operating be...
When technology stops being the moat | Why taste, trust & community win | Chris Zhong 17.07.2026 29:53
In this episode of the Bee Formless™ Flow Driven CEO & VC Podcast, I connected with Chris Zhong, Founder & CEO of TavoAI and Co-Founder of SunDAO Ventures, to explore what creates lasting value as AI lowers the barriers to building almost anything. Chris has spent her career at the frontier of emerging technologies, blockchain, AI and venture capital. After years helping organisations adop...
When leadership becomes your legacy | Impact, grit & growth | Dane Hudson 16.07.2026 41:45
In this episode of the Bee Formless™ Flow Driven CEO Podcast, I connected with Dane Hudson, Founder of Impactful Leadership, five-time CEO and author of Discipline Beats Vision , to explore what happens when leadership becomes your greatest legacy. After more than three decades leading organisations through growth, transformation and complexity, Dane realised his greatest achievement wasn’t the or...
The forest knows | Purpose, regeneration & restoring what matters | Marie-Noelle Keijzer 16.07.2026 47:09
In this episode of the Bee Formless™ Flow Driven CEO Podcast, I connected with Marie-Noelle Keijzer, CEO and Co-Founder of WeForest, to explore purpose, regeneration and what it truly means to become stewards of the future by reshaping the way we lead, live and relate to the natural world from the inside out. After nearly two decades leading businesses, Marie-Noelle reached a point where success a...
The audacity to be seen | Personal branding, self-belief & authentic leadership | Lauren Clemett 16.07.2026 37:42
In this episode of the Bee Formless™ Flow Driven CEO Podcast, I connected with Lauren Clemett, Founder and CEO of The Audacious Agency, to explore visibility, self-belief, personal branding and what becomes possible when we stop hiding the parts of ourselves that deserve to be seen. Lauren highlighted that research shows 80% of men will put themselves forward for a promotion even if they don’t yet...
Parachute into a new way of working | AI, founder freedom & legal tech | Dave Berner 16.07.2026 39:15
I n this episode of the Bee Formless™ Flow Driven CEO Podcast, I connected with Dave Berner, Co-Founder and CTO of Parachute, to explore why freedom isn’t created by working fewer hours, it’s created by choosing when and how your work fits around what matters most. Dave has been living this philosophy long before AI arrived, building businesses from the back of a caravan while travelling Australia...
Designing human flourishing | AI, neuroscience & adaptive leadership | Dr. Fiona Kerr 15.07.2026 46:58
In this episode of the Bee Formless™ Flow Driven CEO Podcast, I connected with Dr Fiona Kerr, Founder and CEO of The NeuroTech Institute, to explore a defining question of our time: how do humans and technology flourish together without weakening the capabilities that make us human? Over four decades, Fiona has studied how people think, connect and solve complex problems, bringing neuroscience, sy...
Build systems, not burnout | AI, founder freedom & business growth | Arsh Singh 15.07.2026 33:15
In this episode of the Bee Formless™ Flow Driven CEO Podcast, I connected with Arsh Singh, Founder & CEO of Aivo AI and Fractional Chief AI Officer, to explore one of the biggest shifts facing founders today. Not simply how AI will change business, but how it is exposing the way many businesses were built in the first place. For years, growth has often been measured by adding more, yet somewhe...
When success stops being the goal | Business, intuition & the inside-out path | Jaryd Krause 15.07.2026 45:36
In this episode of the Bee Formless™ Flow Driven CEO Podcast, I connected with Jaryd Krause, Founder of Buying Online Businesses, to explore business acquisition, intuition, identity, wealth and what changes when we stop building around external definitions of success and begin listening to what genuinely feels aligned. Jaryd knows what it is like to follow a proven model and get the result. He bu...
Why we need to rethink the systems we inherited | Business, leadership & education | Alex Kain 15.07.2026 33:10
In this episode of the Bee Formless™ Flow Driven CEO Podcast, I connected with philosopher, author and systems thinker Alex Kain to explore a question that reaches far beyond business. Rather than asking how we build better systems, Alex challenged whether we’re still building the right ones in the first place. Many of the structures shaping our lives were designed for a very different world. We e...
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