Jody J. Sperling

Becoming A Household Name

Arts EN ↓ 279 episodes

I'm on a journey to become a household name just like the authors I love. This podcast is my story, documented in detail. Everything from the way I eat, the exercise routine I follow, and my approach to getting attention in any form, I'll share here—failures and successes alike. If you follow along, you're free to borrow anything you'd like for your own journey. jodyjsperling.substack.com

Author

Jody J. Sperling

Category

Arts

Podcast website

jodyjsperling.substack.com

Latest episode

Aug 7, 2025

Where to listen?

Podcasts in the app Replaio Radio Coming soon

Podcasts are coming to the app soon. Install now and be the first to see a whole new take on podcasts

Get it on Google Play Install for free Android 5M+ downloads · 4.8 rating iOS soon

Episodes

Exploring the Universe As A Digiganic Consciousness 16.01.2023

I’m fairly certain I coined the word “digiganic.” You’re welcome. Follow today’s guest, Pat Luther, on Twitter , and check out his website . His book cover for Yellow Tape and Coffee really caught my eye! I’ll be honest, this was the most fun I’ve had ad libbing a story so far. You might even say I hogged the microphone. Good, character-driven Sci-Fi tends to get me aquiver. What can I say? I’m’na...

In Conversation with Benjamin Gorman 14.01.2023

Reviewing this conversation with Mr. Benjamin Gorman made me long for the good old days of The Reluctant Book Marketer. I love conversing about marketing and publishing, and few do it better than Ben. Benjamin Gorman is a professional in just about every sense of the word, and so I invite you to check out Not A Pipe Publishing . And have a look at his books . You can also buy my books . I’d love t...

The Bookshop Saboteur 11.01.2023

I can’t tell you how happy I was to have a comedian in the house for this question, because behind the humor and the absurdity of the story we tell, there is a very real way in which bookstores are contributing to the downfall of robust readership in many communities, cultures and countries across the world (but especially in the United States). It’s a strange day when you almost find yourself roo...

Pondering Unicorns and Mind-Melding Squirrels 09.01.2023

Think about this. You have a magical world with unicorns and methlike, mind-melding squirrels and…wait a second…did you just say “methlike mind-melding squirrels, Jody?” In this wonderfully whimsical, slightly darker than A.J.Ponder typically tells, fantasy, we explore what it looks like to rescue unicorns from the CIA. I have no idea why the CIA specifically is interested in the unicorns, but wit...

Do Scorpions Have Tallons? 04.01.2023

Christopher Tallon, the musician behind my updated podcast music, one of my rotating cohosts for 2023, is in the guest chair today to tell his story. Thanks for listening to TRBM! Subscribe to receive new episodes and stimulate your brain. Something is moving your plates…is it a ghost? Are you losing your mind? And so begins a story of grief, sadness and scorpions. Christopher Tallon hangs a frame...

Ghosts, Opioids, and Dead Mothers 02.01.2023

Hey, first off, you can officially buy a copy of my book The Seven-Figure Marketing Mindset for Novelists. Paperback , ebook , audiobook coming soon. (I’m a one man shop and the audio has been laborious.) Okay, and now, my guest. Heather O-Brien. She’s the author of a forthcoming saga. It’s thrilling, suspenseful, musical, delightful. Check out her Twitter profile for updates on her publication sc...

An Episode for A Raney Daye 28.12.2022

If you want a free taste of my fiction, grab a copy of ON THE BANKS OF THE COLUMBIA RIVER . You’ll be so glad you did. Thanks for listening to TRBM! Subscribe for to receive new episodes and discover great authors. My guests on this episode of TRBM are tenured and accomplished. Follow their careers and dive deep into their work here: Loyd Auerback * Wikipedia - https://en.wikipedia.org/wiki/Loyd_A...

TRBM Evolution 26.12.2022

Thanks for listening to TRBM! Subscribe to receive new episodes and unique stories. I want to say a hearty welcome to any of you who have recently subscribed to TRBM. 2023 is going to be a kickbutt year for this show. To get the most out of this podcast there’s a few things you should do: * If you’re reading this from the show notes in Spotify, Apple or somewhere else, take a moment to subscribe t...

There Will Be Blood 23.12.2022

Thanks for listening to TRBM! Subscribe for new episodes and stimulate your creative brain. My guest, Claudia Blood, writes across the spectrum of genres. I unabashedly loved talking to her, and a great deal of our discussion wandered away from marketing and focused on technique and philosophy. If you enjoy Claudia as much as me, you’re going to want to read her books. Starting on her website , yo...

Heroes May Be Born but Book Marketers Are Made 22.12.2022

Follow Neil on Twitter, @NeilStaley , and if you are interested in an ARC copy, message him directly. Thanks for listening to TRBM! Subscribe to receive new episodes and enrich your brain. Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe

The Magic and Glamour of Marketing Your Books 21.12.2022

When it comes to tackling the taboo, the whispered, the tough to address topic, no one I’ve spoken to has a more confident brand than Sophie Saint Thomas. Thanks for listening to TRBM! Subscribe for to receive new episodes and feed your brain. I can’t say I did her justice in our conversation—I was raised like so many of you to not speak about certain things—but I felt extremely happy to bring her...

Life's a Niche and Then You Buy 20.12.2022

Honestly, I love the title of this episode, and I wish someone had spoken it during the interview. Alas, that’s not the case. Thanks for listening to and reading TRBM! Subscribe for happy hearts and thriving brains. The system has you. Get Joe’s book, Escape the System , to fight your way out. If you’re in the mood for a double-whammy, grab The Seven-Figure Marketing Mindset for Novelists while yo...

How Emotion Is the Secret to Book Marketing 19.12.2022

It’s hard to believe it’s Christmas again already. 2022 has brought a great deal of change to all our lives. We’re returned to a basic sense of normalcy. Sickness is just sickness again…mostly; Will Smith is in Oscar Contention again; Avatar is in theaters again . In other ways, nothing will be normal again. You’ve bore more rejection than you ever could have imagined. All your efforts have failed...

The Secret to Finding Your Reader 14.12.2022

Hello, writers, readers, Red Bull Delivery Drivers and criminally underpaid college adjuncts. You may notice this week’s episode is a few hours tardy. Blame it on Captain Trips and the top secret project I’ve been working on. The good news is, this episode was well worth the wait. Kerry Kennedy has the tenacity of a bulldog chasing a meat truck when it comes to finding her reader, and because of t...

Quitting, Graduating & the Secrets of the Universe 12.12.2022

Hey, you’re listening to a bit of a confession followed by chapter 1 of The Seven-Figure Marketing Mindset For Novelists. If you have found value in TRBM, the book is more, and better. Grab a copy on amazon. This link is for the physical book. Or visit Amazon if you’re finding this on my show notes through a podcast app. Here is the link for the ebook. Or, again, visit Amazon if you’re finding thi...

Branding On Twitter 07.12.2022

Hey, folks, bear with me. I made the leap to Substack as my new podcast host. You can still listen wherever pods are cast, but if there are any minor glitches, I’ll catch ‘em and iron them out. My guest, Lee Hall, is among the most Twitter savvy writers I know and it was an absolute pleasure to learn from him about how he built a 39k and growing audience. There’s stuff and things to do, folks. I’v...

You Are the Magnet 05.12.2022

Kickstarter shoutouts are found here . Remember, if you want to attract your ideal audience, ask the right questions. Subscribe to my Substack for unparalleled partner content, and follow me on Twitter . Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe

Treat Your Novels Like a Business 30.11.2022

My guest, Jane Buckley shares her story of marketing done right. Visit her website to buy all of her books. This episode was sponsored by Brent Sharpe . If you live in Colorado, there's simply no excuse to use any other insurance agent. He'll help you with auto, home, life, and commercial insurance as well as health insurance. Call him today. Subscribe to my Substack for unparalleled par...

Fiction Is the Answer 28.11.2022

This episode is brought to you by Keyboard Kastle . Rick Backhaus carries the widest variety of pianos and keyboards anywhere. If you want assurance that your piano is a perfect fit for you, talk to Rick . And if you want lessons, speak to Luke . You can buy my book . You'll love it. Subscribe to my Substack for unparalleled partner content, and follow me on Twitter . Get full access to Becom...

Book Marketing Disruption 23.11.2022

This episode of The Reluctant Book Marketer is brought to you by SCHMITZ INSURANCE AGENCY, INC . Licensed in Nebraska and surrounding states, if you need the best coverage, rates, service and care in the Midwest, look no further than Tony Schmitz. Michael J. Sullivan and Robin Sullivan are my marketing and publishing heroes. Buy all of Michael's books here . See his Kickstarters here. Check o...

When You Feel Like a Failure & Don't Know What To Say 21.11.2022

This episode of The Reluctant Book Marketer is brought to you by SCHMITZ INSURANCE AGENCY, INC . Licensed in Nebraska and surrounding states, if you need the best coverage, rates, service and care in the Midwest, look no further than Tony Schmitz. You can enjoy The Reluctant Book Marketer while drinking the most premium cup of coffee. Get you some WRITER'S BLOCK COFFEE , and don't forget...

Consistency Produces Results 16.11.2022

DJ Bowman Smith hosts the Words and Pictures Podcast . You can find her on Instagram , TikTok ,  and everywhere cool things are happening ! We discuss the power of marketing from so many angles it's hard to pin one theme to the show, but if you're the type who likes to boil it all down, let's just say, DJ reminds us consistency is the one inescapable key to success.  Subscribe to my...

How Quitting Smoking Is Like Book Marketing 14.11.2022

Yep. You should quit smoking, and don't ever take medical advice from a novelist or novel marketer, or medically uneducated podcaster. Marketing your book is going to be the hardest thing you've ever done. Do it anyway because you didn't write it for no reason. You want readers. Get insurance from Tony at the Schmitz Insurance Agency, Inc . If you're in Nebraska, Iowa, Colorado...

You Have to Choose and Accept the Consequences 09.11.2022

My guest, Jen Louden at jenniferlouden.com , is a million-book-selling author who has basked in the highest highs and waded through the lowest lows. She's a strong voice for women, and a compelling leader for men to learn from. We discuss goal setting and have a friendly debate about how big goals should be to be effective. If you love Jen's worldview, buy her books here : https://www.am...

Be Unbreakable or You Will Fail 07.11.2022

If you believe you can be broken, life will find a way to break you. Choose to believe you are unbreakable, and life cannot break you. Seems too simple to be true, right? This is one of those times when to good to be true is true. Broken is in your head. Or it's not. It's your choice. Preorder my ebook with this link: https://www.amazon.com/Seven-Figure-Marketing-Mindset-Novelists-ebook/...

Listen to the Becoming A Household Name podcast in Replaio

Radio and podcasts in one app - free, with no sign-up. Install today and do not miss the launch

Get it on Google Play

Replaio is not a podcast publisher; show names, artwork and audio belong to their authors and are distributed through public RSS feeds.