Becoming a Hiring Machine

On this 5-minute Tactical Tuesday episode, Sam walks us through three tips for improving your emails. These tips are all simple, easy, and actionable — but they may not be factors you've considered testing before. Those factors? The sender, the first five words of the subject line, the first six words of the email itself. Listen to this episode while you brew a cup of coffee or take a quick walk a...

In this episode, Sam and Lex discuss some ridiculous, unbelievable, and nightmare-ish recent recruitment finds from across the web. Some highlights include: a Reddit post asking if submitting fake resumes is a valid strategy, stories about the worst job interview questions candidates have encountered, and hidden tasks in job descriptions. This is a quick and silly conversation that's bound to make...

In this quick-hitter, 8-minute Tactical Tuesday episode Sam walks us through some different ways to use candidate scorecards to make the process of evaluating talent throughout the interview process easier. He covers everything from how to build and structure your scorecards (hint hint: well-written job descriptions really help with this), how to customize assessment criteria to the job itself, ho...

A common misconception around business development is that if you can just get in front of your audience, you're building a relatinship. But showing up in ANY way isn’t nurturing. Nurturing requires educating.  In this Tactical Tuesday episode, Sam walks us through a few important considerations around building a successful bizdev nurture campaign. Key points revolve around building trust, establi...

In this episode, Sam is joined by Megan Bowen, CEO at Refine Labs, to talk about the power of founder-led marketing and sales. Refine Labs is the definition of a founder-led company, with founder and former CEO Chris Walker's persona being the building block.  Throughout the conversation, Sam and Megan discuss founder-led sales and founder-led marketing, and the importance of acquiring customers a...

When you send the exact same message to 100 people at once? It looks a bit spammy in the eyes of Google. But have no fear — our very own Sam has a genius method for not only getting the all-clear from Google, but also for getting some data that you can then use to guide your outreach moving forward. Win-win.  Rather than sending the same exact message to all 100, you're going to split your list up...

In this episode, Sam is joined by Troy Munson , Founder of Dimmo and a former senior enterprise account executive at Proofpoint, to give us a masterclass on effective prospecting strategies. Together, they discuss the importance of personalization and relevance in outreach, the power of different communication channels like LinkedIn, email, and video messages, and the value of in-person drop-offs....

In this episode, Sam is joined by Will Burry , the CRO of VXT, a communications platform for recruiters. Together, they discuss the challenges recruiters face with cold calling — and how to improve your efforts. If you've felt like cold outreach (whether via email or call) seems to be getting harder, you wouldn't be wrong. Will dives into some of the reasons for this trend — and emphasizes the imp...

In this continuation of our series on business development for recruiters, Jen Allen-Knuth (aka Demand Jen) joins us to shares insights on effective sales strategies and the importance of challenging the status quo. Jen's strategy is simple: she emphasizes the need to understand the customer's problem and beliefs before pitching a solution. When you do this, "personalization" looks a lot different...

Here's the deal: Recruiters need to personalize their outreach to hiring managers if they want to get noticed. The "how" is a bit more complicated though – which is why we've brought our Tactical Tuesday queen Vivien back to walk through understanding the specific skills and experience hiring managers are looking for. Researching job postings and using gut instincts can help identify the key requi...

We're kicking off a month of business development-focused content for recruiters with this conversation featuring guest Kyle Coleman , CMO at Copy.ai.  This conversation focused on the role of AI in business development for recruiters. Sam and Kyle dive into the importance of research and relevance in outreach, the benefits of leveraging AI in the prospecting process, and the need to maintain a hu...

When it comes to the most fundamental parts of your workflow, it's easy to get into a bit of a rut — and sometimes difficult to think outside the box. The reality is that there is still a ton of creativity to apply to every step of your workflow — especially sourcing. Our Tactical Tuesday queen, Vivien, is back with some tips & tricks that will uplevel your sourcing game instantly. For example...

In this episode, Sam is joined by Lex for a Trending Topics discussion about 37signals' hiring process — including how they evaluate whether or not a hire was a success a year later. The conversation covers everything from 37signals' one-year candidate review process, to the Hell Yeah index, specific interviewing techniques, the use of resumes and cover letters, and beyond.  At the end of the day,...

We've all received an email or LinkedIn message with an offer of a gift card or a cash prize if we're willing to take a call or do a product demo. It's a bit eyeroll-y, and it's typically the first thing that comes to mind when you hear the word "gifting" as a marketing or customer success strategy. But there's a way to do gifting that works — that makes people feel seen and known rather than guil...

In this Trending Topics episode, Mallory Vachon , Chief Economist of LaborIQ , joins us to discuss recent challenges and trends in the labor market and compensation data. She explains how LaborIQ provides recommended salaries based on up-to-date data and market conditions — while also highlighting the limitations of traditional salary surveys and crowd-sourced data. It's clear that the Great Resig...

We're joined by our resident Tactical Tuesday expert, Vivien, to discuss the challenges of sourcing candidates for job postings, especially for smaller companies. This conversation highlights the importance of proactively reaching out to passive candidates and understanding their motivations and desires, building a relationship so that when the time (and role) is right, you've got the rapport to m...

In this Mic Drop episode, Loxo's Founder and CEO, Matt Chambers, joins us to discuss the importance of workflow in recruitment and how it can lead to better results. When it comes to a recruiter's competitive edge, workflow is everything — and the historical method of using multiple point solutions simply won't cut it anymore. In order to 50x your outputs, you need to 50x your workflow — and the t...

The final episode in a series from our exclusive London event —where we gathered 20 of the area's top recruitment movers & shakers for panel conversations, Q&As, and some good old fashioned networking. In this session, we dive into some important topics within the realm of business development — how to reach out, when to follow-up, and how persistent to be. Bizdev often feels like this mys...

In this conversation, our Tactical Tuesday expert Vivien is here to discuss a situation agency recruiters will likely know well: the challenges that can arise when working with internal recruiters. Maybe your relationship with the hiring manager is good —but then the internal recruiter, for whatever reason, is resistant. What do you do? How do you make this relationship more harmonious? Vivien pro...

In this guest episode, Loxo's CEO Matt Chambers joins Andy Hallett on the RecWired podcast to share his inspiring journey from founding Loxo in 2012 to creating a market-leading Talent Intelligence Platform. During their time together, Matt shares insights on how recruitment technology has evolved over time, the impact of AI (and how all AI is not created equal), and the unique challenges of the U...

How about that airplane food, am I right? * Ba dum tss.*  This Tactical Tuesday is a fun one — with your favorite TT duo, Sam and Vivien, focusing on creative ways to catch the attention of candidates.  The main focus is on using humor in email subject lines to pique interest and generate responses. It's tough out there: inboxes are full and attention spans are shrinking. It's more important than...

Another episode from our exclusive London event —where we gathered 20 of the area's top recruitment movers & shakers for panel conversations, Q&As, and some good old fashioned networking.  In this session, we dive into some important topics within the realm of business development and strategy — from taking calculated risks, to knowing when to put an idea to bed. We also touch on how, when...

This special Tactical Tuesday episode comes from a recent LIVE Loxo event in London. We gathered 20 of the area's top recruitment movers & shakers for panel conversations, Q&As, and some good old fashioned networking.  Over the next few weeks, we'll be sharing some of those sessions (fare thee well, FOMO). Today's focuses on two tips for expanding both your reach and your reply rates — fro...

In this episode, Sam is a guest on Ryan Levy's Cruit Group podcast. Together, the two cover a lot of ground — ranging from what actually separates a Talent Intelligence Platform from a run-of-the-mill ATS to effective outreach tips to business development.  The overarching sentiment is this — the modern era of recruitment has introduced a whole slew of challenges, both when it comes to securing ne...

This Tactical Tuesday conversation highlights the limitations of using job titles as a search term when looking for candidates — and introduces better ways to source talent. Job titles are not always indicative of the specific skills, experience, and responsibilities of a candidate — and often, they're more of a representation of where the candidate is than we're they're going . There are other is...