Become Your Own Boss: Tips for Starting and Growing Your Own Small Business

In the grand finale of our "Kickstart Your Business" series, Monica dives deep into the lesser-known facets of entrepreneurship, revealing insights that are often overlooked but critical for success. She emphasizes the financial prudence of hiring—highlighting the rule that an employee should generate three times their salary in revenue and outlines the additional costs of employment, su...

In this can't miss episode of the Kickstart Your Business series Monica shares the essence of marketing success with a focus on the timeless strategy of word of mouth. Drawing from Seth Godin's wisdom, Monica emphasizes that the true key to marketing lies in the conversations people have about your business. She explores a range of dynamic marketing tactics, from the power of influencers t...

Have you ever thought about what it takes to be successful? Does ones character play into it? On this episode Monica shares with us somewhat of a dilemma she is having with a current team member. Pulling from an older episode, she revisits what it takes to be successful and her definition of strong character. Join the Become Your Own Boss Facebook Group

In this episode, Monica discusses the exciting world of pulling the past Kickstart Your Business topics together and bringing your business to life! Join her as she unpacks essential components like logo design, website design, email communication, and even packaging. Whether you're sketching logos on a napkin or strategizing your next big launch, this episode is a pivotal step in your journey...

On this episode, Monica shares the 5 elements that makes up your brand strategy as you kickstart your business. Truthfully branding is so much more than your logo and it's colors. Learn how to create a brand that resonates with your customers and prepare to transform your understanding of branding with insights gleaned from Monica's own entrepreneurial ventures and a sprinkle of stories th...

Do you work consistently..never taking a moment to pause and celebrate how far you have come. Take a listen. Join the Become Your Own Boss Facebook group .

In this episode, Monica dives into the crucial aspect of setting the right prices for your products or services. She emphasizes the importance of knowing your true costs, including all expenses, to avoid operating at negative or slim margins. Through a real-life story, Monica illustrates the pitfalls of underpricing and the necessity of calculating costs accurately. She also touches on the signifi...

In this compelling 2-minute takeaway, Monica shares a candid glimpse into the soul-searching moments of her entrepreneurial journey. She touches on the seldom-discussed realities of entrepreneurship, such as the unpredictable income and the solitude that can accompany the path to success. This brief yet powerful segment is a must-listen for anyone considering the leap into entrepreneurship, offeri...

In this episode of the continuing Kickstart Your Business series Monica discusses a crucial marketing tool, the SWOT analysis which allows you to look both internally and externally at your business. She break down Strengths, Weaknesses, Opportunities, and Threats and walks you through each sharing the vital questions you need to ask yourself. She gives concrete examples by using her store Zeus&#3...

Unlock the key to business success in this episode as Monica delves into the winning strategy of defining your target market. Learn how to analyze your audience using micro-target markets, demographics and psychographics. Sharing multiple examples, you will be able to put this together for your own business so you can effectively craft marketing materials for your ideal customer or client. Episode...

In this episode, we dive into the less glamorous, but absolutely crucial steps to get your business off the ground. Monica walks you through the essential checklist every new entrepreneur needs, from opening a bank account to securing your tax ID number. Whether you're a sole proprietor or incorporating your business, this guide will ensure you're set up properly and ready to focus on what...

Join Monica in part 3 of the 'Kickstart Your Business' series as she leads a focused discussion on one of the most critical steps in launching your business: choosing the right name. This episode dives into the intricacies of selecting a name that resonates with your brand identity, appeals to your target audience, and stands the test of time. Episode Quote: When people use your brand name...

Join Monica in part 2 of the 'Kickstart Your Business' series, where we explore the essential elements of launching a business: defining your product or service, identifying your target audience, choosing distribution channels, setting a realistic timeline, understanding your core motivation, and highlighting your Unique Selling Proposition. Get ready to dive deep into these foundational a...

On this episode Monica introduces the "Kickstart Your Business Series", aimed at new entrepreneurs, those considering starting a business, and those navigating early-stage challenges. Main Points: Contextual Setting : Despite challenges, more small business applications were filed in 2023 than ever, indicating a rise in entrepreneurial spirit. Focus on Mindset : The series starts with mi...

In this electrifying episode, Monica sits down with the dynamic Side Hustle Success Coach, Christen Anne James. Known for her empowering approach, Christen specializes in guiding high-energy, 9-to-5 women through their fears and into a world of clarity and confidence. Her mission? To help them expand their side hustles and boldly step away from their day jobs. With a rich backstory, Christen herse...

Happy New Year! On this episode Monica discusses her recent California adventure and how she is turning visions into action for an amazing 2024. You can do the same. Soaking up creativity and inspiration, the Allens decided to swap out traditional gifts for a family trip to Universal Studios and Hollywood. From the magic of Super Nintendo World to iconic spots like the Central Perk couch at Warner...

A quick listen will help you get your goals done each and every time. Get your ⁠⁠ Become Your Own Boss Planner⁠⁠ to help you further simplify your goals and goal getting. Sponsor -  Zeus' Closet  Helpful Entrepreneurial Resources from Become Your Own Boss Join the ⁠Become Your Own Boss Community⁠ ⁠Monica FREE ebook⁠ Ways to reach Monica: Instagram: @becomeyourownbosspodcast Email: monica@monic...

It's that time a year again. A time when we all do our best to reset after the holidays where we are overwhelmed by sweet treats and rich foods that make our taste buds sing. However, being healthy is key to our success. In order for us to lead our businesses, move forward in our careers, and take care of our families...we must first take care of ourselves. Don't miss this episode as we ta...

In this episode, Monica connects with Shani Godwin, a seasoned entrepreneur, author, and Chief Joy Officer of Communique USA. Shani shares her journey, drawing parallels between her experiences and the universal struggles of entrepreneurs. Dive into insights from a 21-year veteran in marketing, as Shani unravels the secrets to eliminating marketing guesswork, effective storytelling, and brand grow...

In this episode, Monica reflects on her milestone birthday and the realization of turning 50, a moment for gratitude and redefining perceptions of age. She shares her decision to celebrate others in the coming year, instead of hosting a big party for herself. Monica discusses the importance of effective goal setting...how it changed her life and has led to her many accomplishments. She recounts su...

In this episode, Monica delves into her experiences from her 5th Beyoncé concert, using it as a lens to explore Beyoncé's remarkable evolution as an artist and a savvy businesswoman. She draws parallels between Beyoncé's career trajectory and key entrepreneurial principles, emphasizing the importance of diversification, embracing creative risks, and building a loyal fanbase. Monica’s insig...

On this episode, Monica dives into an enlightening conversation with Jennifer Staats, the owner and founder of Staats Solutions, a leading operations and marketing consulting agency for real estate brokerages. Known for her innovative approach to building a remote-based team, Jennifer shares her journey of starting a business driven by the desire for work-life balance, especially her wish to be th...

It is imperative that you know your COGS or Cost of Good Sold. - You can find your COGS on your P&L or Profit and Loss Statement - Take some time to calculate this number for all of the products you sell - Make sure you are charging enough. Join the Become Your Own Boss Community for more business tips and support.

In this enlightening episode, Monica discusses the heart of family dynamics and financial planning, focusing on generational wealth. As families gather for the holidays, we provide a sensitive yet open framework for discussing crucial matters that shape and protect the legacy of a family. From understanding assets and liabilities to estate planning, and from healthcare directives to digital asset...

In this enlightening episode, Monica sits down with Adam Tolliver, a renowned Certified Financial Planner and Chartered Financial Consultant located in Atlanta. Adam shares his insights on how individual financial security contributes to broader community prosperity. Adam provides practical tips for listeners to start their journey towards financial wellness. This is an episode that can truly dete...