Christina Nicholson

Become a Media Maven

Business EN ↓ 259 episodes

If you’re tired of seeing your competition in places you would love to be mentioned or featured, this is where you will learn to get attention in the media without spending money on ads.  You don't need to hire a public relations agency to see the benefits of these marketing tactics.  By listening to this podcast, you can become a Media Maven on the local and national news, in newspapers, in magazines, in online articles, in blogs, as a contributor, on podcasts, on the radio, and more. Your host, Christina Nicholson, is a TV reporter and anchor turned owner of a PR agency and holds nothing bac...

Author

Christina Nicholson

Category

Business

Podcast website

christinaallday.com

Latest episode

Dec 5, 2023

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Episodes

Inside my Business Model of Working From Home with Independent Contractors 14.04.2020

In this podcast episode, I’m giving you an inside look at my business model - how I work from home, how I hire and pay my team of independent contractors, how we communicate with each other and our clients, and how we make it all work by doing it from home. Some of what I talk about in this episode was inspired by a recent article I wrote in Boss Babe about setting boundaries with your team and co...

3 Things on Thursday - How and why to double down on your marketing NOW 09.04.2020

In this quick 3 Things on Thursday episode, I'm talking about how and why you need to double down on your marketing NOW. The number of people consuming content on TV and online right is insane. So is the number of people pulling back or pausing their marketing efforts. It's bananas. For my three tips on how to double down on your marketing right NOW, listen! Join Christina's newslet...

The Three Numbers to Look at to Increase Profit and Cut Down Expenses with Danielle Hayden 07.04.2020

Use “MediaMaven” to get 15% off Danielle’s book or bookkeeping services. Entrepreneurs avoid their numbers and Danielle Hayden’s mission is to take the overwhelm out of accounting and approach your numbers with personality. In this podcast episode, Danielle dives into the top three numbers to look at to increase profit and cut expenses. 1. Don’t just look at your sales, but break the sales numbers...

3 Things on Thursday - What NOT to do While You're Isolating 02.04.2020

In this quick 3 Things on Thursday episode, I'm talking about isolation - something all of us are doing if you aren't helping save lives during the COVID19 pandemic. For my three tips on what you should NOT be doing and why, listen! Join Christina's newsletter for insider tips on growing your business without ads here . Become a contributor to a top website to build your brand with...

Using Free PR, He's Grown Businesses by the Millions with Cameron Herold 31.03.2020

Using free PR, Cameron Herold built businesses by the millions. I first learned about Cameron listening to a popular podcast, How I Built This. I heard the story of how he helped the owner of 1-800-Got-Junk land a feature in Fortune Magazine that skyrocketed the business. People. Time. Money. Those are the three resources every business needs to do something with - not only to earn publicity, but...

3 Things on Thursday - Working from Home WITH Kids 26.03.2020

In this quick 3 Things on Thursday episode, I'm talking about working from home WITH kids. I've been working from home for five years now. Because of the Coronavirus, many of us are doing it with our kids at home. For my three tips on how you can get things done at home with kids, listen! Join Christina's newsletter for insider tips on growing your business without ads here . Become...

How to Start Your Own TV Show with Lisa Remillard 24.03.2020

TV news has taken a dramatic turn in the last few years. Yes, it’s the hardest media to earn and for that reason, it brings you the most credibility when you leverage it. However, many models are turning into pay to play platforms… and you can get in on it in a way you may have never thought of before - by starting your own TV show. In this episode, I’m chatting with a friend of mine who is a form...

3 Things on Thursday - How to Make Money Fast 19.03.2020

In this quick 3 Things on Thursday episode, I'm talking about how to make money fast. I used these strategies when I started as a freelancer. I still use some of them as an agency owner as well. For my three tips on how you can make money fast, because many of us need that during these crazy Coronavirus times, listen! How to Become a 6-Figure Freelancer: https://www.mediamavenandmore.com/how-...

Three Ways to Write Copy That Sells with Marisa Corcoran 17.03.2020

Talking about copy should not be boring You have to know how to bring in leads, how to speak to people, how to share your message - that’s copy. People make a lot of mistakes when they write emails, website copy, and post on social media. In this podcast episode, former actress Marisa Corcoran is going to share the three biggest mistakes people make when they write their copy and how to fix them....

3 Things on Thursday - Working from Home 12.03.2020

In this quick 3 Things on Thursday episode, I'm talking about working from home. I've been doing it for almost five years now. It makes me more productive and happier - at home and in business. For my three tips on how you can do the same at home, listen! Join Christina's newsletter for insider tips on growing your business without ads here . Become a contributor to a top website to...

How I Went From TV to PR 10.03.2020

I worked in TV as a reporter and anchor for 10 years. After having a couple of kids, and many PR agencies NOT hiring me, I finally got a job at a PR agency. It only lasted six months because the working environment was terrible. That’s when I started working as a “professional freelancer” and accidentally started building a team that led to the agency I have today. I worked with a variety of busin...

She Tripled her Teachers Salary in One Year Working From Home 03.03.2020

Like many moms, Micala Quinn got tired of the rushing routine to get her kids to daycare then go to a job she didn’t want to be. After struggling for eight months to make a work from home side hustle work, she started using Facebook groups as a lead generation tool. Quickly, she tripled her teacher’s salary working a fraction of the hours she worked as a teacher. Now, she helps other moms make mon...

Creating a Sales and Marketing Strategy with Scott Thaler 25.02.2020

The complexity level of what we need to do in marketing is much greater. It used to be a world of what message are we going to get to them. Now, you need to connect and keep the lines open so you have two-way communication. For the first time in advertising (and marketing) history, we are on a two-way street with communication. Scott Thaler is a marketing and advertising executive who has worked w...

How to Finally Take Action on a Business Idea with Scott Voelker 18.02.2020

Scott Voelker is back on the Become a Media Maven podcast to talk about how people can finally take action on a business idea, even if they’re scared. In his book, The Take Action Effect , he talks about the many businesses he started and how his mindset and hard work played a big part in his success. Scott talks about the safety nets he hung to fall back on while he carved out time to work on his...

Inside my (Expensive) Instagram Giveaway Experiment 11.02.2020

I participated in not one, but two Instagram giveaways. I did it or two reasons - one, to tell you all about what happened on the Become A Media Maven podcast and two, to experiment. First, I teamed up with Kris Jenner. Then, I teamed up with Scott Disick. In this podcast episodes, I’m sharing how many followers I gained, how many I lost after the giveaway winner was announced, and what it did for...

The Woman Who Took Down Dirty John with Terra Newell 28.01.2020

Today, I’m talking to the woman who took down the real Dirty John. Dirty John was a wildly popular True Crime podcast turned Bravo TV hit. In this episode, you’re going to hear how Terra Newell took down the man who stalked and harassed her and her family and how she ended up killing him in self-defense. Today, about three years later, Terra is talking about the months leading up to the deadly att...

How to Pitch Podcasts Looking for Guests with Angie Trueblood 21.01.2020

All forms of media are important, but today, there is no better or quicker way to grow your personal brand and see an ROI than being a guest on a podcast. Angie Trueblood, the host of the Go Pitch Yourself podcast, talks about the biggest mistakes people make when they pitch themselves to be a guest on a podcast, including things like not personalizing the pitch for who they are pitching and payin...

How to Relieve Stress in Work and Life with Randy Spelling 14.01.2020

Randy Spelling helps people make their lives better. These days happiness has become a catchphrase. Things are so fast-paced these days that from the moment our eyes open - the scrolling and “here’s what I have to do” lead to you never fully being present because there’s always a “what’s next?” From when we wake up, we start the stress and worry about what’s going to happen and what may never happ...

What it's Like Working in Public Relations 07.01.2020

If you ever wondered what I do all day, I'm going to tell you a little bit about what it's like to work in public relations. I don't say I work in public relations. I actually don't like that term. Public Relations. If we're going to get super specific, I do more media relations than public relations, but I'm going to tell you what a day in the life is like. I'm...

How Media Coverage Will Build Your Business with Marta Spirk 17.12.2019

Today, we’re talking to one of my media mentoring clients! After being a stay at home mom to TRIPLETS, she started working as a health coach, then pivoted to encouraging women, focusing on moms - specifically self-esteem for moms. “I needed to start doing this for me. I’ve evolved as a person and I’ve changed what I need and that’s who I’m serving,” Marta Spirk said. “I needed something for myself...

How to be a Good Executive Assistant... and Hire One Too with Jess Lindgren 10.12.2019

There is so much talk about virtual assistants, or VAs, but many people don’t know what they may really need is an executive assistant. Jessica Lindgren has been working as an executive assistant for 15 years - supporting C-Suite executives and now working very closely with my mentor, Pat Flynn. In this episode, Jessica dives deep into what she does, how to land a job as an executive assistant, an...

How to Mother Like a Boss at Home and at Work with Kendra Hennessy 19.11.2019

To find out how to get your start and answer the question, “What do I do now?” listen to this podcast episode with Kendra Hennessy from the popular podcast, Mother Like A Boss. Kendra shares the biggest problems moms make at home and at work. From dropping out of college and starting a cleaning company with no business knowledge, she has grown her business to multiple streams of income and is shar...

Ask Me Anything PART 2 12.11.2019

I’m taking over my microphone AGAIN today for part two of “Ask Me Anything”. This was just going to be one episode, but because I got so many questions, I turned it into two episodes. Some of the questions I answer has to do with brainstorming newsworthy ideas; making those first media contacts; how to keep a consistent pipeline of leads; the microphone I use for my podcast; how I landed a TEDx Ta...

How to Become a 6-Figure Freelancer with Laura Pennington Briggs 29.10.2019

In eight years, it’s estimated that half of the US workforce will be made up of freelancers. Laura Pennington Briggs has been freelancing full-time since 2013. Like many freelancers, she believes it’s better than working at a traditional job. In this episode, I’m giving away her book that outlines how she started and grew her freelancing business - including how she developed a pricing model that...

Creating Strategic Partnerships to Scale Your Business with Stephen Somers 22.10.2019

The quickest and best way to scale your business is to build strategic partnerships. In this podcast episode, I chat with Stephen Somers about how he has used strategic partnerships to scale multiple businesses. The biggest problem, he says, is people don’t think long term. They say, “If I’m not going to make money today, then I don’t want to do it.” Stephen will motivate you to not just consume b...

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