Become a Media Maven

Kerstyn Inouye is the Marketing Director at Top Drawer Merch. Since COVID-19 hit the US, she has been forced to switch up her day-to-day marketing tasks, like many others. In this episode, she talks about how has marketing in the fashion industry is different when you work with celebrities like music artists, how to keep fans engaged throughout every single marketing channel when you’re no longer...

In this quick 3 Things on Thursday episode, I'm talking about virtual school and it kind-of snowballs into my thoughts on the education system in the United States. Join Christina's newsletter for insider tips on growing your business without ads here . Become a contributor to a top website to build your brand with free resources here . Click here to join Christina's 3-hour bootcamp...

In this podcast episode, I’m chatting with Benjamin Shapiro about his podcast marketing strategy. I just had to learn how he publishes 12 podcasts a week! Listen to Ben give you a behind the scenes look at how he creates content and why starting with a solid foundation is key. He goes into what that foundation should be built with and how to understand what you’re good at, who your customers are,...

In this quick 3 Things on Thursday episode, I'm sharing the best parts of being a business owner. Last week, I told you the worst parts, but because the good outweighs the bad, I wanted to share why I do what I do! Join Christina's newsletter for insider tips on growing your business without ads here . Become a contributor to a top website to build your brand with free resources here . C...

You can be a fly on the wall during my conversation with another publicist, Taylor Ketchum. In this episode, Taylor is going to talk about how she worked her way up from an intern to the Vice President at Jones Public Relations in Oklahoma City. She is also going to share her strategies on Introducing a digital presence for your business Working with influencers during a pandemic Handling client e...

In this quick 3 Things on Thursday episode, I'm sharing the worst parts of being a business owner. It's not all sunshine and rainbows so I'm telling you what I dislike about it. Join Christina's newsletter for insider tips on growing your business without ads here . Become a contributor to a top website to build your brand with free resources here . Click here to join Christina...

Have you ever wanted to start a skincare regimen, but you just did not know where to begin?  In this episode, I am going to bust some skincare myths and talk skincare facts with the help of Britt Johnston from Palm Beach Facials in Palm Beach, Florida.  No, it’s not the normal business talk we usually have here on Become a Media Maven, but let’s face it - we all have skin, someone sees it every da...

In this quick 3 Things on Thursday episode, I'm talking about why I only work with freelancers. I do NOT want employees for a few reasons and I'm telling you why in this episode. Join Christina's newsletter for insider tips on growing your business without ads here . Become a contributor to a top website to build your brand with free resources here . Click here to join Christina&apo...

I got out of online business for a few reasons. To clarify, I still have my online course The Media Mentoring Program, but I am not actively promoting it. People who join either ask me about it or they see an old post or hear an old podcast episode. A lot has changed in the industry and with me, so I'm sharing it here... and letting you know what to pay attention to in the industry as well be...

In this quick 3 Things on Thursday episode, I'm talking about things I notice in an onboarding call with potential clients that wave a red flag. I used to ignore them, but I don't anymore. This is what they are and how I work through them. Join Christina's newsletter for insider tips on growing your business without ads here . Become a contributor to a top website to build your bran...

Have you ever wanted to write a fiction book? Maybe you read a lot of books and want to know what the process is like from idea to print. In this episode, I’m chatting with Kristi Dosh, whose pen name is Savannah Carlisle. Kristi has already published non-fiction books and now she writing a romance novel. In addition to explaining why she is using a pen name, she is also going to explain why she i...

In this quick 3 Things on Thursday episode, I'm sharing how and why I stopped scrolling on social media. Yes, I still log on daily, but I treat each platform differently while paying the most attention to notifications. Join Christina's newsletter for insider tips on growing your business without ads here . Become a contributor to a top website to build your brand with free resources her...

Have you ever wanted to get on Shark Tank or know what it’s like behind the scenes? No one knows the ropes better than Tiffany Krumins, creator of Ava the Elephant. In this episode, Tiffany walks us through how she landed a spot on the popular show and why her story is so memorable all these years later. She shares tips on pitching to get on the show, shares her relationship with the shark who mad...

In this quick 3 Things on Thursday episode, I'm sharing how I plan my days. I am very intentional about how I spend my time and there is a method to my madness to get lots done. I'm sharing it all right here! Join Christina's newsletter for insider tips on growing your business without ads here . Become a contributor to a top website to build your brand with free resources here . Cl...

After starting his own podcast, the Create Your Own Life Show, Jeremy Slate has been a guest on more than 400 different podcasts. In this episode, he talks about the lengths he went to promote his own podcast to land a spot on Apple’s New & Noteworthy list. We also touch what to do after you start your podcast and after you’re a guest on a podcast to turn that publicity into a million-dollar n...

In this quick 3 Things on Thursday episode, I'm following up on an episode I did three weeks ago about my favorite non-fiction books. All of these books mentioned here, I read in a day or two because they are that good! To keep up with what I'm reading, visit MediaMavenAndMore.com/bookshelf or come find me on GoodReads. Join Christina's newsletter for insider tips on growing your bu...

Jaclyn Mellone helps experts exponentially grow their business by becoming the Go-To Authority in their space. In this episode, she is going to share how we are holding ourselves back from being successful (without knowing it) and how to overcome it. Jaclyn helps her clients get out of their own way, package their expertise to scale, position themselves as the go-to authority, and have their dream...

In this quick 3 Things on Thursday episode, I'm telling you why you should stop listening to online influencers who brag about 6 or 7 figure launches... without sharing things like expenses and profit. It's misleading and they're tricking you. Here is what you should look for. The book I mention in this episode is Profit First. Join Christina's newsletter for insider tips on gr...

What is an influencer entrepreneur and how do you become one? Jenny Melrose joins me on the Become a Media Maven podcast with a four-step framework on how to build your audience, grow your business, and make more money online. Jenny dishes on everything from starting, growing, and selling a family lifestyle blog to breaking down PACK - her four-step framework. Some resources mentioned in this epis...

In this quick 3 Things on Thursday episode, I'm telling you how my husband was able to quit his job. Yep! This week he starts his retirement and his new role as a stay at home dad. The pandemic forced us to do this sooner than we planned, but it was in the plans. I'm sharing how we were able to do it without being a rich family of five. Join Christina's newsletter for insider tips o...

This is a fun episode. I chat with the hosts of the Momtourage Podcast, Ashley Hearon-Smith and Keri Setaro, about all things work, parenting, and living in the United States today. You hear fun stories about working in the entertainment industry, dealing with celebrities (the good, bad, and ugly), parenting, and the current climate of our country… yeah - we cover just about all of it. Some resour...

In this quick 3 Things on Thursday episode, I'm telling you how to find good podcasts to be on. First of all, if you don't use my SaaS product, Podcast Clout, it will be time-consuming. Either way, I'm breaking down how you can pinpoint the perfect podcasts to pitch! For more on Podcast Clout, visit PodcastClout.com . Join Christina's newsletter for insider tips on growing your...

It’s one thing to promote a product. It’s another thing to be an expert in that industry. That’s exactly what the team at Emma Sleep are doing. They are a sleep tech company and their marketing is next-level genius. In this podcast episode, I chat with Amir Bolouryazad, Head of Engagement Marketing, about the strategic steps and testing he and his team take to find out what their customers want so...

In this quick 3 Things on Thursday episode, I'm sharing my favorite non-fiction books and why they are my favorite. 1. Atomic Habits 2. Secrets of the Millionaire Mind 3. The 12 Week Year Join Christina's newsletter for insider tips on growing your business without ads here . Become a contributor to a top website to build your brand with free resources here . Click here to join Christina...

Let’s face it: For many of us, niching down is hard. So is doing less. Lisa Princic is a messaging and marketing strategist. In this episode, I ask her TONS of questions about my business and branding, so join us in this episode that accidentally turned into a coaching session. Lisa talks about seeing holes in the market, getting out of day to day operations, focusing on one (yes ONE) kind of audi...