Christina Nicholson
Become a Media Maven
If you’re tired of seeing your competition in places you would love to be mentioned or featured, this is where you will learn to get attention in the media without spending money on ads. You don't need to hire a public relations agency to see the benefits of these marketing tactics. By listening to this podcast, you can become a Media Maven on the local and national news, in newspapers, in magazines, in online articles, in blogs, as a contributor, on podcasts, on the radio, and more. Your host, Christina Nicholson, is a TV reporter and anchor turned owner of a PR agency and holds nothing bac...
Author
Christina Nicholson
Category
Podcast website
Latest episode
Dec 5, 2023
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Episodes
“I’m going to hit $90,000 from just putting videos on the internet.” 13.12.2022 40:55
“I’m going to hit $90,000 from just putting videos on the internet.” Yeah, want to know more about that? Listen in as my friend Jessica Stansberry and I catch up and chat about our latest launches - what worked and what didn’t - and everything else online business and content creation. Jessica Stansberry helps content creators and entrepreneurs use content to start, grow, and scale their businesse...
Eavesdrop on me Going Through a Sales Training 06.12.2022 38:14
Eavesdrop on me Going Through a Sales Training with Lisa Dadd We don’t have to be in a state of discomfort to be successful - especially when it comes to sales. As a seasoned marketing and sales executive, Lisa Dadd is on a mission to show entrepreneurs that the success they’re seeking isn’t outside of their comfort zone as they’ve been led to believe, but rather INSIDE it. In this podcast, she c...
How to Balance Multiple Businesses Without Burning Out 29.11.2022 34:11
There is so much to do and such little time. Am I right? In this episode, my guest Whitney Eckis is sharing how she balances owning multiple businesses without burning out. Whitney also shares how she is getting equity in companies without writing checks and breaks down how she spends her days. Whitney Eckis is the founder and CEO of Eckis Marketing, a creative communications agency, and Get Sup...
How you can Build a Consistent Income as a Freelancer 22.11.2022 37:06
You’ll find Michelle Garrett at the intersection of PR, content marketing, and social media… because yes, there is major overlap! In this episode, Michelle is going to share the unique way she approaches PR to deliver amazing results for her clients, how she has built a thriving freelance business, and share her biggest takeaway from Content Marketing World. As a public relations consultant and wr...
How to Earn Backlinks to Get in the Top Spot on Google 15.11.2022 31:18
With so many forms of content creation and marketing, today’s guest Farzad Rashidi will tell you how to figure out whether SEO is the right acquisition channel for your business, how to find hidden opportunities when it comes to keyword research and content creation, and his 3-step outreach strategy to consistently earn editorial backlinks to boost rankings… you know this is my jam! When you reach...
How to Market a Book to Get More Sales 08.11.2022 26:24
Calling all non-fiction authors! This is the podcast for you if you want to learn more about: • How to create content based on your book • How to grow an email list effectively • How soon should you start working on your content marketing My guest, Melanie Herschorn, wants to make your book and brand sparkle online. As a marketing strategist for coaches, consultants, and speakers worldwide, she’s...
Five Ways to Start, Grow, Monetize, and Sell a Website 01.11.2022 31:45
In this episode, my friend Briana Beaty explains how she started, grew, and monetized a local business. She also recently sold one of her businesses, Flavor Palm Beach, and walks us through how that happened. The founder of Flavor Palm Beach and Palm Beach Moms grew up in South Florida with a love for travel. After graduating from the University of Florida with a degree in hospitality management...
How to get People Stuck on Your Content to Build a Profit Machine 25.10.2022 29:46
Shannon Matson is the CEO and Founder of The Social Bungalow, an education and media company that helps entrepreneurs structure ingenious online businesses, as well as Bungalow Coffee a 2,500 sqft coffee café in the Downtown Las Vegas Arts District. In this episode, Shannon breaks down what a sticky digital web is and what you can implement today to have one in your business that will bring leads...
The Secret to PR Success with Journalists with Kelsey Ogletree 18.10.2022 31:26
Kelsey Ogletree is on a mission to change the media industry by advocating for transparency and prioritizing relationships over transactions. In this podcast episode, she is going to talk about what works and doesn’t work with publicists pitching journalists, how to build relationships with journalists, and what transparency in the media really means. Plus, she is going to tell us all about Pitchc...
How Jenny Hale Became a Bestselling Author and Founder of a Publishing Company 11.10.2022 37:53
With over a million copies of her books sold, Jenny Hale is a USA Today bestselling author of contemporary romantic fiction. Her novels Coming Home for Christmas and Movie Guide Epiphany Award Winner Christmas Wishes and Mistletoe Kisses are Hallmark Channel original movies. She is also the founder of her own romantic fiction publishing imprint Harpeth Road Press . In this episode, Jenny is going...
12 Easy Steps to Create a Content Strategy That Will Get You Leads with Jessica Lawlor 04.10.2022 31:01
If you’re a business owner, you need to be creating and posting content. Period. Full stop. But where do you find the time? How do you decide what to create and where to post it? Will this even help your business? Do you have more questions? They are probably answered in this podcast episode with content creator and manager extraordinaire, Jessica Lawlor. Jessica Lawlor is the founder and CEO of J...
How to Write and Publish a Book in Just 20 Minutes a Day with Azul Terronez 27.09.2022 33:43
Yes, you can write a book in one month if you just focus for 20 minutes a day. But, then what? Listen to this episode to discover the best publishing path for your book… and learn how you can turn a talk or keynote into a book. Azul Terronez is a Wall Street Journal and USA Today bestselling author and book coach who specializes in helping leaders write and publish books that elevate their brand....
How to Sell a High-Ticket Offer Without Phone Calls with Natalie Gingrich 20.09.2022 35:24
Ever wonder how other big-time businesses run or what a Director of Operations actually does? Maybe you’ve been thinking about scaling up for a while but don’t really know where to start. After listening to this episode, you won’t be able to ignore the back-end pieces that have to work together and flow smoothly in order to build a brand, grow a movement or disrupt an industry. If the Operations...
Batch 30 Days of Content in One Day (from FinCon) 13.09.2022 28:18
William Villalobos from TheFutures.io took the stage at FinCon in Orlando in 2022 and talked about two things - the strategy and tactics to batch 30 days of content in one day. In this episode, I’m going to break down what he said and what I took away from his session on the Solutions Stage. When it comes to creating content, you need to make decisions like: What is your business focus? What is y...
Hosting Your Own Online Event to Make $1M in One Year with Sarah Gray 06.09.2022 24:01
If you’ve ever thought, “Why create my own events when I can just speak on other people's stages?” or want to know about the different types of events that make the most sense for you, or when are you even ready to host your own event, anyway? Then, how do you get people to actually want to attend?! All those questions and more will be answered in this podcast episode with Sarah Gray. Sarah i...
5 Ways Melissa Kwan Went from $0 to $500,000 in 3 Years 06.09.2022 32:38
5 Ways Melissa Kwan Went from $0 to $500,000 in 3 Years Melissa Kwan is the co-founder and CEO of eWebinar. eWebinar does all of your demos, onboarding, and training webinars for you so you don’t have to. She built it from nothing to $500,000 in annual recurring revenue in just three years, but she says revenue is not easy. Getting people to take out their credit cards is getting harder and harde...
What Makes a Pitch Stand Out to a Journalist with Alice Dubin 30.08.2022 25:46
Ever wonder what makes a pitch stand out to a journalist? What about the common mistakes small business owners make when they pitch the media and how to fix those mistakes? Look no further because I get answers to those questions and more in this podcast episode. Alice Dubin is a digital travel and lifestyle journalist based in Los Angeles. Her work has appeared in Good Housekeeping, Woman’s Day,...
The ONE Thing you Could do Right Now to Increase Your Confidence with Julie Kraus 16.08.2022 35:23
Have you ever wondered what could make you not only feel more confident in your work, but also look more confident at the same time? Julie Kraus is an image consultant who teaches women to use their style as a tool to establish a memorable brand that attracts their ideal clients. Through her signature process helps women curate a wardrobe of their dreams to make getting dressed effortless to shine...
How to Get on Wikipedia 02.08.2022 26:18
Everyone’s concerned about their online reputation but no one’s quite sure what to do about it. Worried about SEO, reviews, Google results, Wikipedia, or any other scary-sounding tools that you may be responsible for? In this episode, Josh Greene will cover the channels that make up your online reputation, provide tactics you can use, and some mini case studies. If you’re wondering how to take co...
Find Speaking Opportunities in 12 Easy Steps 19.07.2022 28:54
Laurie-Ann Murabito is a reformed painfully shy gal who accidentally became a professional speaker. In this podcast episode, she talks about how you can find speaking opportunities and how to approach decision-makers so you get booked for them. The 12 specific points she breaks down are: Looking at where you already hang out and where your memberships are. Ask people in your network what confer...
7 Ways to Grow Your Podcast Fast 05.07.2022 32:25
Did you know only 400,000 podcast shows have released a new episode in the last 60 days?! The competition to grow a podcast isn’t as tough as you may think. In this episode, Todd Cochrane shares seven ways you can start growing your podcast today. He goes into specifics on how to: Use your website Bring energy to episodes Amplify on social media Attend trade shows Earn radio and media appearances...
NFTs for Dummies: Hear Someone Explain NFTs to me Like I'm 5-years-old 21.06.2022 43:35
In this podcast episode, I’m talking to Kristen Roberts. She is an award-winning intellectual property attorney providing consulting services on top NFT projects with Trestle Law. She’s going to break down the who, what, when, where, and why of NFTs to me like I’m a 5-year-old, so if you’re as confused as I am, then you will love this episode. She answers: What are NFTs and what are the different...
An Easy Way to Add a Second Form of Income to Your Business with Tasha Booth 07.06.2022 24:16
An Easy Way to Add a Second Form of Income to Your Business with Tasha Booth Tasha Booth is the Founder & CEO of The Launch Guild - a full-service launch support agency working with established coaches and course creators with course and podcast launches. Instead of just doing it all for clients, she’s also helping people who aren’t as advanced as your agency clients. In this episode, Tasha ta...
How Cari Garcia Left her Healthcare Job and Became a Fulltime Food Blogger During the Pandemic 24.05.2022 35:52
How Cari Garcia Left her Healthcare Job and Became a Fulltime Food Blogger During the Pandemic Cari Garcia is the influencer behind @FatgirlHedonist and FatgirlHedonist.com. She is a blogger… and licensed therapist. She created FatgirlHedonist.com in 2010 as a hobby featuring local restaurants. Today, the Miami native juggles recipe development, content creation, freelance writing, and social medi...
15 Simple Ways Women can Invest in Airbnb Properties NOW with Francesca Baglio 10.05.2022 36:58
Francesca Baglio is a real estate agent, investor, mom, and educator. She lives in New York City and is passionate about teaching women how to take charge of their financial future through the power of leveraging real estate. Today, we’re talking about how women can get started investing in short-term rentals… AKA Airbnb’s. In this episode, Francesca breaks down the biggest myth about investing i...
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