Beauty and the Brand

Aggie sits down with Cheryl Kelly, founder of Cheryl Kelly & Co., to talk about how she grew her business by 300% in one year. Cheryl shares how she started formulating skincare out of frustration with store-bought products, how her mom’s reaction to her first serum changed everything, and why she built her brand through face-to-face connection instead of relying on ads. She opens up about doi...

In this episode of Beauty and the Brand, Aggie Burnett sits down with holistic beauty expert Maya Aleksic, founder and formulator of Tarli Holistic Cosmetics. As an esthetician and face yoga instructor, Maya has mastered the art of blending high-performance botanicals, facial massage, and mindfulness into skincare rituals that redefine beauty. She shares how face yoga and massage can serve as a na...

In this episode of Beauty and the Brand , Sade Jennings, founder of MFABI, reveals the fulfillment and logistics strategies that help beauty brands scale without chaos. She dives into the biggest mistakes founders make, from overspending on packaging to hiring too soon, and shares how to track financials like a pro to stay profitable. Sade also unpacks how to adapt in an evolving industry, leverag...

In this episode of Beauty and the Brand, Aggie sits down with clean beauty pioneer and product development expert Amy Galper to chat about what it really takes to launch a standout beauty brand—without spending years in R&D. Amy shares her insider strategies for accelerating product development, avoiding costly formulation mistakes, and ensuring your brand stands out in a crowded market. They...

Aggie sits down with Carla Serrano, social media strategist and content expert, to talk about how beauty founders can grow their brands online—without overcomplicating the process. Carla shares her video-first approach, how she helped Beautycon gain 70K followers in one weekend, and why consistency, authenticity, and creating value are the keys to standing out. She also breaks down how to repurpos...

Aggie has a chat with powerhouse beauty entrepreneur Irene Dele-Adejumo, the founder of Omolewa Cosmetics. Irene spills the tea on how she scaled her beauty brand by a jaw-dropping 115%-125% year over year, pivoted from wholesale to e-commerce, and landed a celebrity brand ambassador by sheer persistence. She shares the behind-the-scenes of her fearless approach—whether it’s cold pitching major re...

Aggie chats with Jennifer Davis, who's been in the beauty industry for over 20 years and has some serious experience, like working at Dermalogica and scaling Nurst to six figures in under a year. Jennifer talks all about how to grow fast, the importance of partnerships, and the pricing mistake that so many beauty founders make. She also tells how giving back before asking led to a 10K sales spike...

Aggie sits down with Jeannie Jarnot, founder of Beauty Heroes, a trailblazing clean beauty retailer and subscription box. Jeannie shares her unique journey from the spa and hospitality world to redefining clean beauty standards, revealing how her focus on consistency, creativity, and customer experience turned Beauty Heroes into a trusted industry leader. Tune in to discover her secrets to buildin...

Suzanne LeRoux, founder of One Love Organics®, shares how she went from being a lawyer to building a six-figure beauty brand rooted in resilience and purpose. She opens up about the plant oil breakthrough that changed her skin (and sparked a movement), the PR moment that brought in 1,000 orders in an hour, and why playing the long game is the secret to her brand’s longevity. This is a must-listen...

Aggie welcomes Dr. Ebru Karpuzoglu, immunologist, cosmetic chemist, and founder of AveSeena. Together, they discuss the connection between immunology and skincare, breaking down how inflammation, hormones, and stress impact skin health—and what beauty brand founders need to know to create truly effective products. From debunking the myth of instant results to exploring the science behind sensitive...

Aggie sits down with Chelsya Ernina, founder of Cheya Media, to talk about relationship-based marketing and how major brands like JCPenney and AARP achieve big results with small teams. They discuss the importance of data-backed strategies, the value of customer research, and how authentic, intentional marketing can drive both sales and brand loyalty. Chelsya shares ways to balance creativity with...

Aggie has a conversation with Keemia Kaboli, a seasoned content strategist and creative advisor in the luxury beauty and wellness space. Together, they discuss the most common mistakes indie beauty brands make when it comes to marketing, website optimization, and content strategy. Keemia shares knowledge about why staying agile, embracing risk, and having a clear brand focus are non-negotiables fo...

Anthea Austin, founder of Clear Margin Consulting and a seasoned CFO, joins Aggie to discuss the overlooked realities of running and scaling a successful business. From navigating debt and understanding cost of goods to mastering pricing strategies and financial forecasting, Anthea delivers a no-nonsense roadmap for founders who want to grow with clarity and confidence. Together, they explore the...

Katharine L’Heureux, founder of Kahina Giving Beauty, shares her amazing journey from a pivotal trip to Morocco to creating one of the first indie brands built around sustainability and fair trade practices. Katharine talks about the challenges of sourcing premium argan oil ethically, building trust within Berber communities, and paving a path that totally changed luxury skincare. Be sure to tune...

Tami Taddo Richards, founder of Taddo’s Tallow, shares her inspiring journey from battling severe eczema and a skin cancer diagnosis to discovering the transformative power of tallow-based skincare. Aggie and Tami talk about the challenges of starting a brand rooted in unconventional ingredients, the science and history behind tallow, and how Tami’s commitment to education and sustainability has s...

Aggie sits down with Vida Delrahim and Ronit Menashe, the founders of WeNatal, to discuss how their experiences with loss led to an innovation in the prenatal supplement space. They share the shocking truth about male fertility’s overlooked role in conception and miscarriage and how their brand aims to redefine prenatal health for both partners. Vida and Ronit discuss their research journey, the c...

Aggie sits down with beauty brand trademark attorney Antonella Colella to discuss the legal steps every beauty founder must take to protect and grow their brand. From forming business entities to understanding the ins and outs of trademarks, Antonella shares her experiences moving from corporate law into launching her own practice and explains why skipping legal foundations can cost founders big d...

This episode is packed with highlights from previous episodes! Aggie brings together the best insights from previous episodes, offering beauty brand founders an unfiltered look into the strategies and mindsets driving the industry’s top brands. From finding your niche to building genuine customer loyalty, these highlights show the real work behind creating a brand that resonates and lasts. With ta...

Aggie welcomes Alyssa “Lissy” Kotter, founder of Lissy Skincare, who took her struggle with acne and transformed it into a booming seven-figure business. Alyssa shares how she went from esthetician to brand owner, tackling personal setbacks, building a loyal audience, and navigating the demands of both motherhood and business ownership. She talks about the key ingredient that set her products apar...

Aimee Majoros joins Aggie to share her journey from a surprise encounter in an elevator at Estee Lauder to launching her own PR firm focused on beauty and lifestyle brands. Known for her strategic insights, Aimee discusses why true PR success hinges on genuine relationships, attention to detail, and the ability to anticipate what editors really want. Throughout the conversation, she dives into the...

Michelle Carrington, a former makeup artist turned copywriting expert, discusses how copy can make or break a beauty brand’s success. Michelle and Aggie talk about common mistakes brands make, the ethical shift happening in marketing, and why indie beauty brands are leading the way. They explore how copywriting shapes customer experience, the importance of niche marketing, and debunk the myths abo...

Aggie sits down with Nancy Rimbergas, founder of Earth-Based Body, to uncover how a personal experience with skin health and a life-changing partnership led her to build a desert-inspired skincare line. From her hard left turn from the beverage industry to the art of balancing passion and business, Nancy shares the highs and hurdles of creating a brand rooted in Arizona's unique ingredients. She a...

Melissa Fuller, founder of Gatherwise Skincare, shares how her personal battle with autoimmune issues and frustration with traditional skincare led her to create a plant-based skincare brand. She opens up about the early days, mixing herbal remedies in her kitchen, and how a passion for holistic healing grew into a thriving business. Melissa explains the deep connection between plants and skincare...

Bettina O'Neill, Senior Vice President of Business Development at Scentbird, shares how she got into the fragrance industry, from her early days at Barneys to helping niche brands thrive. Bettina explains how up and coming fragrance brands can stand out in a crowded market, the importance of staying true to a brand’s identity, and the role of sampling in growing a loyal customer base. She also giv...

Jana Shemano from August shares how the company is working to remove the shame around periods and change how society talks about menstrual care. From launching during the pandemic to building a community first approach, August has grown into a brand known for pushing boundaries, like being the first to show real period blood in their marketing. Jana also goes into the challenges of fundraising, br...