Be Yourself Marketing

“I think I’m doing too many things…” It sounds true. It feels true. But most of the time? It’s not the real problem. Let's break down why the chaos in your business isn’t coming from doing too much... it’s from saying yes to things that don't take you where you actually want to go. Because when your work doesn’t connect to a clear outcome, everything starts to feel scattered… even if each piece te...

We’ve all experienced it: someone asks, “So, what do you do?” Somehow, the words that come out of your mouth don’t match what’s in your head. The result? Confusion, polite nods, and a conversation that dies before it even starts. Let's dig into why this matters ... not just in face-to-face conversations, but in your marketing, like website copy, or social posts. Because unlike live interactions, y...

Marketing that fits who you are ... not who the gurus say you should be. Read the newsletter that shapes the bonus audio. Let's connect on LinkedIn . Email me about topics (& guests) you'd like to hear ... Info@BeYourselfMarketing.com

This issue of the newsletter explores a tension that many business owners quietly wrestle with: Does trying something outside your comfort zone make you inauthentic… or is that actually part of being yourself? After years of resisting formats like podcasting, I’m finally launching one but not in the way I thought I “should.” In this episode, I unpack: Why my first attempt at podcasting failed befo...

What do gutters, getting scammed, & Meatloaf have to do with your business? More than you think. Somewhere between getting burned (again), trying to save money, & standing in the middle of an extra-frozen property (without reliable power or heat) … something clicked. It’s one of those business lessons that sounds obvious once you hear it but most people don’t realize they’re breaking it un...

“Just use this proven strategy.” Sounds safe. Logical. Smart. … & it quietly kills a LOT of businesses. Let's break down why “proven” strategies fail more often than people admit & the 2 reasons why no one talks about: they don’t match your stage or your personality . Because the same strategy that works for an established creator with an audience… can completely stall someone who’s just g...

“Proven strategies” aren’t always wrong… They’re just often wrong for you. Let's unpack why so many popular growth strategies (like podcasts, webinars, constant content) can feel heavy, forced, or even impossible to follow through on. It’s not a discipline problem. It’s a misalignment problem. Inside this episode: Why “proven” strategies fail when they don’t match your personality The difference b...

What if your business isn’t exhausting because you’re doing it "wrong"… But because it's designed to depend on you? Let's break down the uncomfortable realization that I didn’t build a business ... I built a job. One that relies on constant calls, constant availability, & constant energy. If every dollar you make requires you to show up, perform, & manage people… You don’t control your mom...

You can also read this issue of the newsletter Some conversations are opening doors. Others are just noise in a blazer & boots We'll dive into a pattern that shows up everywhere once you start paying attention… & why it quietly wastes time, energy, & a whole lot of opportunity. You'll hear about: A frustrating trend that keeps showing up in DMs Why “more conversations” is not the same...

We're breaking down a deceptively simple question that trips up a lot of entrepreneurs: “So… what do you do?” Early on, I answered this question the way most people do... by explaining, over-talking, & trying to sound impressive. It didn’t work. Conversations died. People disengaged. & ultimately, it played a big role in my first business failing. Not because I lacked skill… But because I...

This episode challenges one of the most common myths from the movies: “If you build it, they will come.” It sounds great… but in business, it’s completely backwards in marketing your small business. Because the truth is , as entrepreneurs, most of us don’t fail because their website, offer, or idea is bad. We fail because we focus on the wrong things first . This episode breaks down: Why launching...

You can read along in the newsletter as you listen ... or instead of ... your choice. There’s one simple word that can dramatically increase your chances of getting a “yes”… Let's break down why people don’t just want information ... they want reasons & how one small shift in your messaging can change how your audience responds. Backed by a classic psychology study, you’ll see why even a bad r...

This episode challenges one of the most common (& misleading) phrases in business: “I’m too busy.” Because most of the time… you’re not too busy. You’re just busy doing things that don’t actually move your business forward. Let's break down why time management isn’t really about time... it’s about what you choose to focus on & whether that time is being spent or invested. You’ll learn: Why...

You ever catch yourself doing something that makes absolutely no sense… …but you keep doing it anyway? Yeah. That. I'm sharing a moment that was equal parts uncomfortable, ironic, & way more revealing than it should’ve been. At the time, it felt harmless. Even logical. Looking back? Not so much. We'll look at: A pattern that looks productive on the surface Why effort doesn’t always equal progr...

Some numbers feel really good to look at. They go up. They look impressive. They make it seem like things are working. …until you take a closer look. Let's walk through a situation that looked like progress on the surface But underneath something's not adding up. Inside this episode: A real example of effort, investment, & “results” that didn’t connect Why more data doesn’t always mean better...

Ever feel like you’re trying to move forward… & something keeps pulling you back? Not in an obvious way. Not in a “you can’t do that” kind of way. Something quieter. Let's break down a pattern most people don’t notice at first but once you see it, you can’t unsee it. We'll look at: Why the people around you don’t always react the way you expect How “support” can sometimes feel like resistance...