Be The Wolf

Ray Dalio says, “The quality of your life ultimately depends on the quality of your decisions.”  This also means that your business is a direct result of your decisions. So are you happy with how it’s going?  Or do you find that you have lots to complain and worry about? Things like your profits staying the same even though your revenue is going up and you’re working more than ever? Or maybe your...

Do you have unconventional ideas for your business, but worry you won’t succeed by stepping outside the box? You have to be brave and trust your gut in order to reach your business’s potential. But you can only do that if you’re willing to stand out. And that means embracing your authentic self and your inner weirdness … that’s where your best ideas come from. And it’s what makes you different fro...

Ever wonder why you lose motivation trying to reach your goals … and why when you do reach them, you feel unsatisfied? Most entrepreneurs (and people) are chasing big dreams. But very few ever achieve them. And many of the ones who do, end up feeling unfulfilled and unsatisfied when they get there.  In this New Year’s episode of ‘Be the Wolf,’ Genea deep dives into why traditional goal setting wil...

You’re so passionate about what you do, but other people just don’t get it. The harder you try to make them understand, the more they resist … and the more frustration you feel. I hate to break it to you, but this tactic is costing you business and will take a toll on your wellbeing in the long run.  Genea sits down with Kate Gallin, a Heath Coach who transformed her business and relationships by...

Loss is never easy, but if you’re willing to stay open to the lessons that come with it, you may get some unexpected positive surprises. That’s what happened to me when my father passed suddenly a few weeks ago. In this episode, I share the parallels of dealing with my dad’s end-of-life affairs and business. And how you can apply these lessons to your business and any aspect of your life to get po...

Ever wonder why it seems impossible to get the tasks done that you KNOW will grow your business? I know ... there's not enough time, money, clients, or something else getting in the way. How would you like to get to the root of why this always happens and learn how to overcome it?   In this episode of Be the Wolf, I dive into the deeper subconscious issues and root-cause of why you're not getting...

Are you tired of marketing tactics that don't yield results? In this episode, Genea talks with Wayne Mullins, founder of Ugly Mug Marketing, about what actually works in marketing today.  You’ll learn why effective is more important than beautiful in your business. And how to create a cohesive marketing strategy, instead of relying on disjointed tactics that don’t work. Wayne speaks on the power o...

Ever wonder why your business results fluctuate? In this episode of Be the Wolf, you’ll discover the hidden reasons behind these ups and downs. Genea dives into common pitfalls entrepreneurs face in maintaining consistency and achieving lasting success. She’ll talk about abandoning projects too soon, seeking quick fixes, and sabotaging behaviors like avoiding crucial tasks or focusing on the wrong...

In this episode, Genea and Jonathan Stanley, an entrepreneur and author, explore the critical role of purpose in business success. We dive deep into why understanding your purpose can solve numerous business challenges, improve employee engagement, and build a resilient company culture.  Jonathan shares his journey from founding a globally impactful company to becoming a business strategy consulta...

Are you hitting a plateau in your business no matter how hard you work? In this episode, you’ll discover exactly what’s keeping your business from achieving sustainable business growth. Learn why only a small fraction of entrepreneurs break the million-dollar mark and why traditional strategies might not be working for you. This episode delves into common struggles like burnout, financial instabil...

Curious how top entrepreneurs overcome sales challenges and achieve consistent growth? In this episode, we dive deep into the essentials entrepreneurs need to master sales with expert Nick Loise. Discover why tailored sales strategies, understanding customer pain points, and embracing authenticity are crucial. Learn to build effective sales systems, overcome objections, and develop vital traits fo...

Discover how to stop attracting needy, demanding, and cheap clients that drain your energy and resources.    Learn about the psychological underpinnings of these clients' scarcity mindsets and how your own internal stresses might be drawing them to you.   Genea provides actionable strategies to shift your mindset towards prosperity, set healthy boundaries, and ultimately attract clients who align...

When you’re deep in the struggle it’s hard to imagine that something good will come out of it. In this episode of Be the Wolf, Genea and guest Andrea Pass, a seasoned PR expert with her own company, delve into how overcoming tough situations can lay the foundation for future success. Andrea shares her personal experience of working under a bully boss for eight years before finally stepping into he...

Are you ready to transform your life and unleash your full potential? In this episode, discover the powerful 'Be the Wolf' concept and learn how embracing your authentic self can help you create the life of your dreams.   You'll learn the fascinating story of the wolves of Yellowstone National Park and how they restored balance to the ecosystem. Find out how you, too, can recalibrate your life, li...

Genea and life coach Jessica Ell discuss the art of decision-making. They explore the impact of choice, discussing why people often stick to the status quo despite a nagging feeling to change. The conversation touches on key concepts such as imposter syndrome, fear of failure, and the influence of societal expectations. With practical examples and personal anecdotes, Jessica shares insights on ove...

Discover why breaking away from societal norms and pursuing authenticity is crucial for success with the 'anti real estate agent' and motivational speaker Bob Thompson.  Bob shares his unique approach to real estate, emphasizing honesty and authenticity, and recounts his personal journey from a miserable job at a chemical plant to thriving in the real estate industry despite adversities.  Gain inv...

Host Genea brings in financial advisor Rick Salmeron to discuss the unexpected yet crucial element for skyrocketing your business and financial growth. Rick shares his transformative journey from a good life to a spectacular one that increased his net worth by 250%. Discover how one ingredient can impact your financial decisions, business, relationships, and overall life quality.    Entrepreneurs...

Discover the unique journey of how Cathy Nesbitt turned indoor composting with worms into a successful business, when nobody wanted what she was selling.   Learn the Secret to how she overcame societal resistance and found joy in the face of doubts, obstacles, and adversity. Whether you're an entrepreneur facing obstacles or just someone looking for a little joy, this episode is packed with transf...

Whether you're dealing with major changes in life and business, seeking greater fulfillment, or looking to unlock your full potential, this episode of Be the Wolf offers valuable guidance and inspiration.   In this episode of Be the Wolf, I welcome Sharon Marie Scott, a multidimensional healer, entrepreneur, and 'accelerator,' who shares her transformative journey and profound insights into naviga...

Ever wonder why some people have all the success and others do not?   In this episode, Steven Sims shares how early discomfort on a building site led Sims to carve his unique path by interacting with influential figures like Elon Musk and Richard Branson. He argues for the importance of surrounding oneself with impactful and disruptive thinkers, rather than conforming to societal expectations.   S...

Doing it “right” and following the rules is a good thing … until it isn’t. There’s a point in every business success story where the owner has to jump outside of the box of conformity to make their business work. And Dana Corey is no exception. Join us to hear what she had to do to save her business from collapsing.    Dana shares personal experiences and emphasizes the importance of patience and...

Get ready to hear a wild story about how Jenn T. Peterson transitioned from business executive into running a coaching business using horses. With no horse experience, she went against all logic and followed her intuition to create a business she loves. Plus she was able to break free from anxiety and other health issues that had plagued her for years.     In this episode we dive into the powerful...

In this episode, Milena Regos shares her journey of transforming from a high-powered entrepreneur on the brink of burnout to someone who found meaning and happiness without the hustle.   Genea and Milena discuss breaking away from hustle culture to create a sustainable, fulfilling life and business.   This insightful dialogue addresses common entrepreneurial struggles with work-life balance, the p...

Check out this deep dive conversation in overcoming obstacles with True-Crime Author, Pepper Anne. From facing sabotaged work to threats against her safety, Pepper Anne shares her journey of persistence in pursuing the truth. Discover how she navigated these daunting challenges while writing her book, 'The Notorious Texas Swindler,' and learn valuable lessons on resilience, purpose, and the power...

Whatever your reasons, you took the leap into entrepreneurship and creating your own thing. And although you’ve faced challenges in the past, you had no idea that you’d be on a crazy rollercoaster (without a seatbelt).  The good news is that with every turn, fall, and loop you survive, your world gets bigger and more becomes possible. Some will decide it’s too much. It’s too hard. They’ll step dow...