Be The Wolf

Your no doesn't land because there’s something deeper at play. Genea spent years behind a bar, unable to say no to doing shots with customers. Come on, just one drink. Just one more. She'd start every shift saying she wasn't drinking, and end it five shots deep. Not because she wanted to drink. Because her no was laced with guilt, fear, uncertainty. Fear that they'd be upset. Guilt that their expe...

She had everything she was told would make her happy. So why did it feel like a cage? Ashley Jordan built a life that looked perfect on paper. The dream house. The marriage. The career as an activist. A life that looked enviable from the outside. The result … feeling absolutely caged on the inside. She walked away from it all. The marriage to a good man. The activist career. The friendships that c...

You might not like this one. If you're someone who does a lot for other people, buckle in. Because Genea is about to challenge the story you've been telling yourself about why you give so much.   You think it's because you care. And yes, you do care. But the capital T truth? There's something deeper. Something you're avoiding by making everyone else feel better.   Genea shares her own pattern of o...

What if the image you're projecting is “perfect,” but the identity underneath is even better? Celeste Moore teaches people how to align their external presentation with their authentic self.  But she only learned how to do this after decades of performing identities that weren't hers.  From childhood trauma to toxic relationships to living a double life, Celeste survived by becoming whoever she th...

The to-do list isn't the enemy. Your relationship with it is. You know the pattern. Spin it in your brain. It feels like 500 things. But when  you write it down. It’s only five things. And even when you finish, there's no relief. Just more tasks. More pressure. More proof that you'll never catch up.   Genea shares a story about being trapped in a closet as a child at night. Literally tied up. Wait...

What happens when you get the life everyone else wants and still feel empty? Ed Reay moved to London to live with his girlfriend. He made more money than he ever had by multiples. Business class flights to Dubai. Five star hotels for weeks. Booking spontaneous trips to Amsterdam on New Year's Day just because he could. Industry leaders asking him to speak on their stages. Clients paying premium ra...

What if joy could last … without worrying that it’ll end? You've done the work. You've built the business, shown up for the relationships, pushed yourself to grow. But there's this feeling you can't shake. Like something bad is waiting on the other side of success. Like the moment you finally relax, it's all going to fall apart. Genea calls this the upside-down pattern. It's when your nervous syst...

Success isn't supposed to feel like this. That's what Jeff Glauser kept thinking as he climbed the ladder, checked the boxes, and built the life that looked good from the outside. But inside? He was exhausted. Angry. Feeling like nothing he did was enough to “get him there.”. From latchkey kid to sports journalist to film school to corporate burnout, Jeff's story is about the cost of chasing a def...

Most people spend their whole lives changing everything except the thing that actually matters. They switch environments. Learn new skills. Even shift their beliefs. But the deeper patterns stay untouched. Genea maps out the six levels of change and shows you exactly where transformation breaks down and where it finally takes root. Here's what unfolds: 🔹 The neurological anchors that keep pulling...

You don't need to know how. You just need to say yes. Melissa Perlman didn't have construction experience, speak Spanish, or a detailed business plan when she moved to Tulum after 9/11. She had a spark. A vision. And the courage to follow breadcrumbs instead of blueprints. That spark became Amansala, one of Tulum's most iconic wellness destinations. Genea and Melissa dive into: 🔹 The moment she n...

You've been taught that being selfish is bad. That putting others first is virtuous. That sacrifice is the path to love, respect, and success. But here's the truth: that mindset is killing your business, your relationships, and your joy. In this bold episode, Genea dismantles the "service to others" trap and reveals why putting yourself first is the most generous thing you can do. In this episode,...

Being smart isn't the problem.  You can be brilliant and still invisible. What may be super clear to you doesn’t always resonate to others.  And as a result, people don’t remember or care about what you have to say. Genea talks with Brian Miller, a message design expert who teaches people how to explain big ideas in ways that actually stick. Brian works with scientists, researchers, and industry l...

On the surface, life and business look good. You're checking all the boxes. But something still feels off. In this episode, Genea reveals why most entrepreneurs feel like they're living a "level 6 (ir lower) life" even when they've achieved success on paper.  The issue isn't your strategy, your work ethic, or your talent.  It's your decision-making mechanism … the invisible autopilot system that's...

You can grow revenue and still go broke. In this episode, Genea sits down with Kimberly Spencer to unpack a pattern most entrepreneurs don't see coming: money bulimia.  It's the cycle of bringing in more revenue while watching profits vanish, expenses pile up, and cash flow disappear.  Kimberly knows this pattern intimately because she lived it first with food, then with relationships, and finally...

Most people live a life defined by trauma … without even knowing it.  In this episode, Genea dismantles the misconceptions around trauma.  She reveals why most people stay trapped in cycles that prevent them from ever getting what they want.  She exposes how unprocessed emotions from overwhelming events create false stories about who we are.  And how these stories end up running our businesses, re...

Most entrepreneurs dream of the windfall moment when everything takes off.  Nik Agharkar lived it and discovered why it's not always a dream come true. His innovative approach to client acquisition exploded his law practice from nothing to $5M in nine months.  But success without structure became his nightmare.  The very growth he'd fought for forced him to sell his practice and become an employee...

Most successful people are living someone else's version of their life without even realizing it. You know exactly who you're supposed to be in every situation. You've learned to tone down your excitement, dim your personality, and hide the parts that might make others uncomfortable. The problem? You've gotten so good at being what everyone needs that you've completely lost touch with what lights...

Connect with Arthur: Connect to Arthur: Email: arbarnesbiz@gmail.com Facebook: https://www.facebook.com/arthur.r.barnes/ Instagram: https://www.instagram.com/coacharthursupermanbarnes/   Connect with Genea:  [free guide] Grow Your Business and Love Doing it with the 3 secrets the business gurus NEVER talk about: http://bethewolfgift.com/ Website: http://bethewolfnow.com/ Instagram: https://www.ins...

Building something the world doesn't understand requires more than strategy and determination. It requires the internal capacity to withstand loss, criticism, and the constant voice in your head saying you should just do what everyone else is doing. Most entrepreneurs think they want to be trailblazers until they face the real cost. In this episode, Genea reveals the messy, powerful truth about wh...

The most successful people aren't the ones who learned to be perfect. They're the ones who learned to be real. Genea welcomes Carrie Trabue, former trial lawyer and CEO, for a conversation that cuts straight to the heart of what it takes to step into your authentic power. From surviving sexual harassment in her early legal career to launching LawSphere at midlife, Carrie's journey reveals how our...

It's the paradox every high-achieving entrepreneur knows but rarely admits: you can execute flawlessly for clients, plan perfect events for friends, and solve everyone else's problems with ease. But when it comes to your own dreams and business vision, you procrastinate, doubt, and second-guess every move. In this episode, Genea reveals the hidden programming that creates this pattern and why it's...

Peter Kennedy built and sold Tagger Media for $140 million. On paper, he had everything. In reality, he was chasing his grandfather's identity and running from the belief that he was fundamentally broken. The day after closing the deal, he woke up deeply depressed, realizing that all the success in the world couldn't fill the void inside. In this raw conversation, Peter shares his journey from fea...

You've read the books. Hired the coaches. Built the funnels. Posted daily. Optimized everything. And somehow your business still feels like you're pushing a boulder uphill. In this episode, Genea exposes the hidden pattern that's been sabotaging entrepreneurs for years: the subconscious need to please others, follow rules, and avoid judgment. When you're more worried about doing things "right" tha...

Drew O’Brien is the first to tell you he was being a fake in his business. He was a successful designer teaching clients about authentic branding while wearing a costume of khakis and button-downs, speaking in a voice that wasn't his own, trying to be who he thought would get paid. In this conversation, Genea explores the exhausting performance of entrepreneurship and the courage it takes to stop...

The feeling that there's never enough time, money, or energy isn't just stress. It's the invisible force controlling your business decisions. Most entrepreneurs don't realize they're operating from lack. They think they're being strategic, responsible, efficient. But Genea reveals how this underlying emotion creates a cycle of short-term choices that keep you busy but not growing. From procrastina...