BE the Sought-After Entrepreneur Podcast

What if your proven marketing strategies feel increasingly uncomfortable because we're in a massive energetic shift from homogenization to differentiation, from fitting in to survive to standing out to thrive? In this episode, Kathryn unpacks the 2027 shift from the Cross of Planning to the Cross of the Sleeping Phoenix and what this means for your business and marketing. She shares why cooki...

Have you felt like 2025 was one massive ego death where everything you thought you were supposed to be doing got stripped away and you're left wondering what the hell just happened?  In this final episode of the three-part series, I share my brutally honest year-in-review of 2025, the Year of the Snake. I walk through shutting off my Facebook ads in March (my main revenue source), retiring Sp...

Have you been building your brand based solely on your sun sign or what you think looks good, without considering how the visual experience of your brand either attracts or repels your exact people?  In this second episode of the three-part series, I'm breaking down how to use astrology to create brand aesthetics that reflect the wholeness of who you are. I share why my Scorpio rising means d...

What if the resistance you feel toward social media, creating certain offers, or showing up in specific ways isn't something to push through but a clue showing you exactly how you're NOT wired to work? What if astrology could give you the additional layer of nuance that explains why you keep attracting clients with not-enoughness around worth, why you need autonomy and financial security...

Are you running yourself into the ground in the name of ambition, when really your nervous system is so wired that slowing down feels dangerous? Have you tied your worthiness so deeply to your output that rest feels like a threat? What if the exhaustion, gut issues, and hormonal chaos aren't signs you need to push harder but signals from a body screaming for you to cultivate safety around sti...

Rebecca Matchett is a seasoned entrepreneur known for identifying market gaps and creating innovative solutions that transform industries With over 20 years of entrepreneurial experience, she has founded and led successful fashion companies including the global powerhouse alice+olivia and the groundbreaking fitness apparel brand TrioFit.  Driven by her passion for fostering inclusive communities,...

Have you ever felt like you’re giving your gifts away for free because you love what you do but deep down, you know something’s out of energetic balance? Maybe you’ve built your business around what feels safe or familiar, while the work that actually lights you up feels “too risky” to sell. What if the success you’ve been chasing isn’t about learning a new strategy but about trusting what’s alrea...

Have you done all the introspective work to understand what you want, identified your limiting beliefs, and expanded your worldview but now you're stuck on how to actually translate that into a business structure that works?  In this fourth and final episode of the Building From Your Design series, I'm showing you how to take everything from the previous three episodes and turn it into p...

What if the only thing standing between you and building what you actually want is a limited worldview of what’s possible? In this third episode of the Building From Your Design series, I'm walking you through the uncomfortable work of confronting why you think what you want isn't possible. I share the story of a client with a Virgo stellium who was being pulled to make her burnout work...

Are you clear on what freedom, autonomy, or meaningful work actually means for YOU or are you chasing surface-level values that sound good but don't capture the nuanced reality of how you want to live and work? Have you been building toward an arbitrary income goal because that's what you see advertised everywhere, even though it's not actually the number that would allow you to liv...

Are you pivoting your business, launching something new, or feeling like everything you've built no longer aligns with who you are? Have you tried following expert blueprints and guru strategies, only to find yourself successful but unfulfilled or worse, stuck in a business that requires you to sacrifice parts of yourself to maintain it? What if the problem isn't that you need a new stra...

Do you keep overcommitting to impossible timelines and attracting boundary-pushing clients no matter how much you refine your messaging or raise your prices? Have you done the mindset work and tried all the hacks, yet the same patterns keep showing up? What if the real issue isn't your marketing strategy—but the internal landscape that's magnetically pulling these situations into your re...

Are you feeling exhausted by the endless content creation treadmill, using AI to pump out even more posts while your soul feels increasingly disconnected from your business? Do you sense that something fundamental is shifting in how we approach visibility and marketing, but can't quite put your finger on what's coming next? What if the real problem isn't that you need to create more...

Are you dismissing your business wins because they came from people who already know you? Do you feel like success only "counts" if it comes from converting cold audiences through complicated funnels? What if the strategy you've been overlooking as "too simple" is actually the smartest way to grow your business even at seven and eight figures? In this episode, I share the...

Are you feeling like you can't keep doing business the way you've been doing it? Like the success you've built feels heavy, or you're questioning whether you can get back up on that saddle again? What if the burnout, the repetitive patterns, and that feeling of always needing to be "on" isn't about working harder or finding the next strategy, but about fundamenta...

Are potential clients constantly telling you "let me think about it" or "I want to wait until after the holidays"? What if this waiting energy showing up in your business isn't about your messaging, positioning, or the quality of what you offer but rather a direct reflection of energetic incongruencies and strategic gaps you haven't yet identified? In this deeply reve...

What if your resistance to traditional business strategies isn't a mindset block to overcome, but actually your inner wisdom guiding you toward authentic success? In this raw and honest conversation, Creative Entrepreneur Coach Kellyn Bechtold (MBA/MPH, Wayfinder Certified Coach) shares her unconventional three-year journey of choosing self-discovery over self-discipline to build her coaching...

Have you ever wondered why certain "proven" business strategies feel like nails on a chalkboard to you? What if your resistance to social media content creation, teaching curricula, or networking isn't a mindset block you need to overcome, but actually cosmic intelligence guiding you toward your zone of genius? In this deeply personal episode, I share how studying my astrological ch...

Have you ever noticed that when you're feeling scattered internally, your business seems to attract the most chaotic clients? I used to think this was just bad luck until I started paying attention to the pattern. Every time I was overwhelmed, saying yes when I meant no, or neglecting my own basic needs, I'd somehow magnetize clients who did the exact same thing. It turns out there'...

I caught myself doing it again. Scrolling through Instagram, seeing a post from someone I usually love, and thinking "I can't believe they just said that. That goes completely against everything I thought they stood for." Then it hit me—the massive hypocrisy I was living. Here I am, constantly talking about authenticity, encouraging people to show up as their fullest expression, to...

I spent eight months building the "perfect" business. Perfect logo, perfect colors, perfect fonts, perfect website, perfect brand. I had 50+ logo variations saved in Photoshop and spent hours on Pinterest creating mood boards for my brand aesthetic. Meanwhile, my mentor kept saying "Fail fast and fail forward, Kathryn. Just launch the offer." But I didn't listen. The safe...

Everyone told me my quiz was too much. After creating what I called "one of the most epic quizzes the interwebs have ever seen" with detailed results pages that took months to develop, one person said it was "overwhelming, there was too much content there." My inner child started screaming. "Maybe I should take some content away... maybe I'm being too much again.&quot...

Everyone told me I was crazy. I had a funnel that performed exceptionally for 2.5 years, 80% show-up rates on sales calls, 6-8x return on ad spend, metrics people would die for. But I felt like I always had my foot on the gas, never able to truly step away. My mentor kept showing me the data… "Kathryn, these numbers are exceptional!" But my system was screaming for something different. T...

When you're naturally a people-pleaser or perfectionist, it's so easy to flinch the moment someone gives you critical feedback. One complaint and suddenly you're questioning everything, ready to completely revamp your business to avoid future criticism. I spent years turning myself inside out every time someone wasn't 100% satisfied. The constant bracing for complaints kept me...

Most sales trainers tell you to "bust objections" and never take no for an answer. I always thought that approach was cringy and manipulative. But I struggled with how to handle money objections without being pushy. After being on both sides of sales calls that felt gross and transactional... I realized there had to be a better way. One that actually honors people's truth while stil...