BE THAT LAWYER

In this episode, Steve Fretzin and David Fram discuss: The importance of good public speaking.  Challenges lawyers typically have around speaking and how it can be helped. Key steps when giving a legal presentation.  Enhancing not detracting from your presentation both in person and online with body language, visuals, and how you are laying out your presentation.    Key Takeaways: Any good teacher...

In this episode, Steve Fretzin and Ron Bockstahler discuss: Natural networking while working in a suite of lawyers.  Building your book of business from early in your career.  Finding efficiencies to make the most out of what you have. The changes happening in communication and technology and how it is affecting firms.   Key Takeaways: Invest in space to have a successful law firm - but having thi...

In this episode, Steve Fretzin and Rich Lenkov discuss: Non-traditional marketing and branding to grow your book of business.  Servicing your existing clients first, no matter what marketing you choose to do. Your must dos for succeeding in growing your practice.  Utilizing other attorneys and skill sets in your firm to better serve your clients.    Key Takeaways: Understand and serve your existin...

In this episode, Steve Fretzin and Russell Knight discuss: Getting clients from the strange questions you answer on your website.  How regular contact can impact how you’re found online.  SEO and content creation.  Three things any lawyer should be focusing on now to build business.    Key Takeaways: When you write articles, be specific about what you write about, not a broad, general question, yo...

In this episode, Steve Fretzin and Marc Siegel discuss: Getting respect, even from opposing counsel. Reciprocating referrals.  Successful tips for growing your law practice through referrals. Having multiple buckets of incoming business in your book of business. Marketing as an opportunity to better your life and making the most out of every meeting you have.   Key Takeaways: You can never sacrifi...

In this episode, Steve Fretzin and Anita Ventrelli discuss: How Anita keeps, maintains, and builds relationships with clients.  Drilling down to the why with your clients. Building relationships naturally.  Confidence through preparation and effort.   Key Takeaways: Learning the why behind what is going on will help you to avoid miscommunication.  Nobody likes to feel like they are a cookie cutter...

In this episode, Steve Fretzin and Ryan Estis discuss: Important keys for speaking in front of an audience.  Adapting and changing to customer expectations and sophistication.  Asking effective questions to connect in conversation. Altering conversations during times of crisis.    Key Takeaways: The best speakers are master storytellers.  Blend expertise and emotional resonance and you’re doing a...