BE THAT LAWYER

In this episode, Steve Fretzin and Ken Levinson discuss: Building trust-based, meaningful relationships in networking.  From choosing a specialty to really niching down in your ultra-specific specialty.  Looking at the numbers of your marketing, not just marketing haphazardly.  Speaking as marketing to your niche.    Key Takeaways: You can’t be all things to everyone. Know what you’re good at, kno...

In this episode, Steve Fretzin and Michael Norton discuss: Fundamentals of networking.  Prioritizing networking and relationship building.  Quality over quantity with networking connections.  Keeping in touch with people you’ve already connected with.    Key Takeaways: Find ways to add value as early as possible with those you connect with. It will come back to you.  When you go to networking even...

In this episode, Steve Fretzin and Russ Rosenzweig discuss: Perfecting your messaging with concise and precise wording.  Being connected with the right person at the right time.  Having a coach/advisor/business manager in the professional services world.  Being proactive in the social part of social media.    Key Takeaways: There is no substitute for putting yourself out there.  Get in the habit o...

In this episode, Steve Fretzin and Josh Baron discuss: The importance of developing a referral source in gaining qualified leads.  The power in social media for marketing and relationship building.  Continuing to network even through social distance. How to find your ideal client on LinkedIn.    Key Takeaways: It’s hard to create relationships and get referrals if you don’t have an excellent custo...

In this episode, Steve Fretzin and Monty Horn discuss: Using technology to run your business more effectively.  The intersection of IT and Law. How to utilize advances in IT regardless of your law firm’s size.  Having a tech team in your corner.    Key Takeaways: You can make relatively small changes that will be impactful right away.  There are solutions out there that will save you time (and mon...

In this episode, Steve Fretzin and Jim Ries discuss: Gaining trust to earn business.  The power in curiosity.  Warm introductions, follow-up, and being interested rather than interesting.  Be consistent, be active, and be engaged.    Key Takeaways: The key ingredient is trust in doing business with another person or organization.  Prospecting doesn’t have to be a huge time suck. Ask those who are...

In this episode, Steve Fretzin, Dr. Jeremy Weisz, and John Corcoran discuss: Giving first before you ask anything from your clients and future clients. The benefits of podcasting for your business (even if nobody is listening). Being complimentary not being a competitor with those in your industry. How podcasts benefit lawyers in branding, marketing, and prospecting.   Key Takeaways: A podcast is...

In this episode, Steve Fretzin and Ian Garlic discuss: Filming with having a sales tool in mind. Having a case story, instead of a case study.  Videos and websites working in unison to strengthen your brand and company. What to look for in a video editor and in your video marketing.   Key Takeaways: Now more than ever, it is important to not look like every other attorney in your marketing.  Have...

In this episode, Steve Fretzin and Jeremy Schneider discuss: The importance of business development, even when working in big firms. Setting up networking situations to bear fruit.  Identifying the truth with your connections. Removing the personal from the rejection.   Key Takeaways: Spend time cultivating relationships, but spend that time wisely and do those things that actually make a differen...

In this episode, Steve Fretzin and Mark Carter discuss: The power in mentoring and collaboration.  Sharing ideas without an NDA. The relationship between mentoring, marketing, and big ideas. The key to finding a mentor that is a good fit for you.   Key Takeaways: Collaborate - never try to go alone.  Always be marketing your ideas. Share them, don’t be afraid people are going to steal them.  The c...

In this episode, Steve Fretzin and Allison Williams discuss: Systematizing your law firm to remove yourself as a critical bottleneck in your business. Creating workflows from the beginning of a file.  Giving your employees a level of autonomy and authority to increase worker engagement. Changing your mindset around hiring.    Key Takeaways: Learn to delegate - there are a lot of things that have t...

In this episode, Steve Fretzin and Jeffrey Bunn discuss: The practices of mindfulness and meditation to be a better lawyer.  Why lawyers are so stressed out.  Fitting your mental health into your physical health routine.  Figuring out what is important to you and making time for those things.    Key Takeaways: In the legal profession, taking care of one’s mind is every bit as important as taking c...

In this episode, Steve Fretzin and Jon Morris discuss: Sales and marketing for the growth of your law firm.  Stepping into 2021 with a clear focus for scale.  Understanding what you, as an individual, want to do within your firm.  Having the right mindset for growing your law firm.    Key Takeaways: Every business has sales, marketing, operations, and something to do with clients and customers.  Y...

In this episode, Steve Fretzin and Bill Sugarman discuss: What firms are looking for in lateral hiring.  The top reasons that lawyers are looking to change firms.  The misconceptions about building a book of business.  Why you may want to work with a legal recruiter (such as Astor Search) when looking for new lawyers for your firm or your own lateral move.   Key Takeaways: Having your own establis...

In this episode, Steve Fretzin and Christopher Melcher discuss: The most important things lawyers need to know about marketing. What holds lawyers back from marketing. Learning through speaking at seminars.  Understanding your niche and your call to action.    Key Takeaways: While many lawyers may believe they are beyond marketing and above it, for growth and scalability, marketing is necessary to...

In this episode, Steve Fretzin and Larry Kaufman discuss: Networking from your early career all the way through to retirement. Utilizing LinkedIn as a networking tool to connect with your connection’s connections. Targeting while networking.  Having a good foundation network.    Key Takeaways: Sometimes you need to show someone the way on how to introduce you to their network.  Be more specific in...

In this episode, Steve Fretzin and Regina Leslie discuss: Developing confidence in the business world. Getting out of our own heads, slowing down, and listening.  Maximizing the impact of virtual meetings.  Tips for presenting, regardless of your size of the audience.    Key Takeaways: It’s the self-focus that gets in our way. The more we focus on others, and really listen and engage with that per...

In this episode, Steve Fretzin and Phil Gafka discuss: The top leadership and culture challenges that are faced in the workplace. Putting the right people in the right seats.  Understanding what your values mean to your organization. Posing questions to influence change.    Key Takeaways: You manage the process, you lead people. As a “managing partner,” you need to learn how to lead your team, not...

In this episode, Steve Fretzin and Sarah Tetlow discuss: Reducing stress and anxiety. Recharging your own batteries for the most productivity and functionality. Zoom fatigue and the dangers of back to back meetings. Sarah’s top time management tips.   Key Takeaways: The top two things to keep the stress down that you should be doing regularly: get good sleep and take breaks. If you know what your...

In this episode, Steve Fretzin and Bill Himmelstein discuss: Becoming a partner, not a vendor with your networking partners.  Leading through giving. Building your social capital and filling the well.  The three keys to finding a great networking partner.    Key Takeaways: The greatest question you can ask someone is, “how can I help you?” Ask questions, be an active listener, and identify pain po...

In this episode, Steve Fretzin and Gyi Tsakalakis discuss: Defining your success metrics in advance of a marketing campaign.  Having a business objective for your marketing plan.  Social media strategies for lawyers and law firms.  What lawyers should be focusing on with their marketing.    Key Takeaways: Ask a lot of questions - your best weapon is an education in what you’re talking about.  Set...

In this episode, Steve Fretzin and Steven Lefkoff discuss: The power of video in giving instruction and information to your clients. Planning and executing his videos for Gavel Powered by Small Claims Academy. Embracing the changing technology to further help your clients. Using video across multiple platforms.   Key Takeaways: The video doesn’t need to be perfect as long as the sound is clear and...

In this episode, Steve Fretzin and Heather Pearce Campbell discuss: The massive opportunities in the legal industry if there is a slight focus shift.  Recognizing where your potential customers are spending time.  Differentiation is a way to stand out from the crowd.  The discovery process that comes before committing to marketing and branding.    Key Takeaways: Show up, be in the conversation, an...

In this episode, Steve Fretzin and Jordan Ostroff discuss: Being the best marketer, not just the best attorney. Finding your niche and playing to your strengths. Reasons to have a strong website. Top 3 tips for marketing your law practice.   Key Takeaways: You will learn more from failures and mistakes than from your successes. Don’t be afraid to try new things and see what works. Stand behind you...

In this episode, Steve Fretzin and Jared Correia discuss: Marketing and intake strategies for lawyers. How Gideon Software can assist lawyers and law firms. Putting the effort into marketing consistently. Asking for referrals and talking about what you do.   Key Takeaways: Physically track your day and find out where you can uncover personal inefficiencies. As you add personal efficiency to your d...