BE THAT LAWYER

In this episode, Steve Fretzin and Lori Ann Fox discuss: Learning, growing, and moving forward without fear of failure.  The evolution of the legal practice in the last 15 years.  How Lawmato works and can be a game changer for you.  Taking a chance and not waiting until retirement.    Key Takeaways: You want to give a client the right service that they really need, not just what may be kind of wh...

In this episode, Steve Fretzin and Carl Ficks discuss: Giving it your all in all that you do.  The art and practice of lawyering.  Everyone has the same 168 Hours in a week.  Resources available to lawyers to better your life.    Key Takeaways: Regardless of what your gift is, if you don’t bring your best effort, you are going to sacrifice it.  The state bar associations are getting into lawyer we...

In this episode, Steve Fretzin and Hillard Sterling discuss: The four pillars of business development and how they interact with each other.  Building on your own content with repurposing and leveraging on multiple platforms.  How KLTR - Know, LIke, Trust, Refer - is aided by the four pillars of business development.  Being proactive in following up on your business development contacts.    Key Ta...

In this episode, Steve Fretzin and Paul Furiga discuss: Sharing your Story with the decision makers.  Understanding your Story, not just your story.  Where to start in understanding what your Story is about.  How your Story affects your marketing and business development.     Key Takeaways: The most important marketing asset an attorney owns, a law firm owns, is their story - the one thing that re...

In this episode, Steve Fretzin and Marsha Redmon discuss: Using presence and thought leadership to build your practice. The worst mistakes people are making when communicating digitally. Diminishing attention spans and strengthening your messaging. The breadth and depth of thought leadership.   Key Takeaways: If you are on camera, you have authority as you are speaking if you speak with presence a...

In this episode, Steve Fretzin and Jessica Stern discuss: Niche down to stand out in the sea of lawyers.  Honing in on when you are your best self at work.  Rate your clients and the type of work that is coming in to understand where you should be focusing your work.  Tapping into your magic statement and understanding what keeps you going every day.    Key Takeaways: If you niche down to what you...

In this episode, Steve Fretzin and Stacey Brown Randall discuss: Generating referrals without asking, without manipulation, without compensation, without networking to know a ton of people, and without just waiting and hoping that they'll happen. Showing up and being seen as the expert. The power behind words and using them for good. Looking at the data of where your referrals came from (not just...

In this episode, Steve Fretzin and Aaron Baer discuss: Being intentional with your legal business development.  The mindset behind business development. Preparing for the future of legal.  Tips for your best business development practices.    Key Takeaways: Start stupid small when you are building habits, including for your business development, and they will become part of your daily routine.  Th...

In this episode, Steve Fretzin and Tom Freeman discuss: The evolution of the legal industry between the great recession and the great resignation.  Building beyond the billable hour.  The future of law firm cultures.  The value and portability of having your own book of business.    Key Takeaways: Lawyers and associates now have more choices than they ever have and they are being more particular a...

In this episode, Steve Fretzin and Sam Mollaei discuss: How the legal space has radically changed in the last few years.  Why following up is key to bringing in new business.  Refining your automations. The automation tools all lawyers should be using.    Key Takeaways: You need to understand automation before you can most effectively use it in your firm.  The automations that work best for you ma...

In this episode, Steve Fretzin and Ashley Robinson discuss: Authentic marketing and becoming the expert in your niche.  How video can play a role in law marketing.  Videos as a long term investment, not as a quick, results-now marketing tool.  Creating regular content and reusing it in other ways.    Key Takeaways: Video is still a newer technology in the legal field. It can help lawyers gain trus...

In this episode, Steve Fretzin and Jay McAllister discuss: The value of technology used in the proper context. Coming to the table as a student in all that you do.  Working smarter, not just harder, through the use of technology.  What separates adequate practices from flourishing firms.    Key Takeaways: The more you illuminate your sphere of knowledge, the more you will learn that you do not kno...

In this episode, Steve Fretzin and Steve Hamburg discuss: Pursuing meaningful pursuits with a higher degree of conversion.  Moving past the stigma of being a salesperson in your own mind.  Practical tips for sales free selling.  Creating your structure around selling to gain comfort with selling.    Key Takeaways: Winging it is not a strategy or a process.  Engage a sales journal into your process...

In this episode, Steve Fretzin and Alay Yajnik discuss: The biggest errors law firms make when hiring.  Leveraging your network to grow your firm (not just your business).  Vetting the candidates that you bring into your firm.  Hiring quickly in the current war for talent.    Key Takeaways: You do not need to settle for your hire. Working with a recruiter is often worth the money as it saves you t...

In this episode, Steve Fretzin and Maya Markovich discuss: The evolution of the legal tech industry.  The growing need for focus on client-centric law practices.  Useful technologies that can help lawyers run a more efficient practice.  How COVID has changed the legal industry for the better.  Key Takeaways: We all have to fight together for access to justice. The law is not set up to be client-ce...

In this episode, Steve Fretzin and Jay Paul Deratany discuss: Doing things in your work and life that make a difference.  Making smart decisions to achieve your ambitions.  Creating time to yourself in the midst of your busy life.  Lessons learned in starting your own practice.    Key Takeaways: Go into everything you do with the mindset of service, not just a mindset of serving yourself.  Making...

In this episode, Steve Fretzin and Kate Curler discuss: The power of people’s networks.  Finding mutual advantage in your networking meetings.  Redirection during connection conversations.  Keeping at the front of a networking partner’s mind.    Key Takeaways: When you are networking, give your networking partner something they can work with to help you even as you are helping them.  Going into a...

In this episode, Steve Fretzin and Walt Hampton discuss: Your extraordinary toolbelt taught in law school. Success beyond what society thinks it should be. Why you should write a book and what it can do for your book of business. Writing, publishing, and marketing a book.   Key Takeaways: There will be amazing rewards for those who can lean into the discomfort. With a book in the world you have th...

In this episode, Steve Fretzin and Andy Cabasso discuss: Focusing on the business, not just in the business  Why a law firm should care about their web presence.  Finding your unique differentiator (and communicating it properly).  Ways to increase your Google ranking and SEO.    Key Takeaways: Your website is your only chance for a first impression with those who find you online.  Your client is...

In this episode, Steve Fretzin and Ida Abbott discuss: Realigning your values and your work. Developing and retaining talent. Challenges lawyers face when considering and thinking about retirement. Examining who you are by choice, not by default.   Key Takeaways: People want to feel a sense of belonging and community in their firms. Loyalty is earned and ever changing. It needs to be constantly de...

In this episode, Steve Fretzin and Susan Ibitz discuss: Soft skills are marketable and make you employable. The relationship behind know, like, and trust.  Starting soft and inviting questions.  Tips about nonverbal communication.    Key Takeaways: If you’re not selling a product, you are selling yourself or your service.  If people don’t remember you when you talk, there is a problem. We have two...

In this episode, Steve Fretzin and Jennifer Bullock discuss: Treating customers in a way that will make them feel like your only customer.  Becoming a strong, influential woman in law.  The importance of committing to your business growth and development early on as part of your necessary work.  Harmonizing your work and your life in the right environment.    Key Takeaways: When you are opening yo...

In this episode, Steve Fretzin and Andy Stickel discuss: Overcoming analysis paralysis.  Marketing beyond getting leads.  Taking a lead through to a sell.  Understanding the pain of your prospective clients and the impact that pain is having.    Key Takeaways: Getting leads is rarely the problem.  Follow up is the key - three times, three ways, and continuously reaching out.  Nobody likes a linktr...

In this episode, Steve Fretzin and Kip Boyle discuss: Becoming a professional who sells and serves people in the process. The changing of traditional selling techniques. Creative marketing to connect with your community. The unique, human connections of podcasting.   Key Takeaways: People don’t want to connect with companies, they want to connect with people. The selling techniques of yesteryear d...

In this episode, Steve Fretzin and Daniel Steinberg discuss: How Daniel’s professional journey lead him to creating lawbrokr. Differentiating yourself enough to find your clients.  Branding and specialization.  Creating a strong experience in legal.    Key Takeaways: It is okay to fail. If you don’t try, you won’t have the opportunity to succeed or fail.  Your firm needs to live everywhere consume...