Steve Fretzin

BE THAT LAWYER

Business EN ↓ 631 episodes

BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in personal discussions that will keep you entertained and coming back week after week.

Be sure to visit the podcast's website and support the creator: be-that-lawyer.simplecast.com

Author

Steve Fretzin

Category

Business

Latest episode

Oct 26, 2026

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Episodes

Frank Rekas: Balancing Legal Work, Law Firm Leadership, and Financial Management 29.08.2024

In this episode, Steve Fretzin and Frank Rekas discuss: Effectively managing and growing a law practice Common challenges in professional practice operations The role of delegation in business efficiency Building connections for business development   Key Takeaways: Lawyers often struggle with financial management because they aren't taught business skills in law school, leading them to handle fin...

Dr. Sharon Meit Abrahams: Law Leadership and Learning: From the Bar to the Classroom 26.08.2024

In this episode, Steve Fretzin and Dr. Sharon Meit Abrahams discuss: Teaching and mentoring in professional growth Developing people skills in law Leadership and management training for legal professionals Addressing underperformance in legal settings   Key Takeaways: Teaching involves not only imparting knowledge but also inspiring professionals, particularly in law, to develop essential life ski...

Phil Gafka: Leveraging a Multigenerational Workforce to Enhance Law Firm Culture 22.08.2024

In this episode, Steve Fretzin and Phil Gafka discuss: The impact of cultural shifts on workplace harmony The role of clear expectations in boosting employee morale and productivity How inclusive leadership practices improve job satisfaction Leveraging unique team experiences and backgrounds   Key Takeaways: Embracing cultural changes, valuing diverse perspectives, and fostering collaboration crea...

Nanette Fridman: Finding Purpose and Fulfillment in Serving on a Board 19.08.2024

In this episode, Steve Fretzin and Nanette Fridman discuss: Expanding professional networks through board service The role of lawyers in board settings Enhancing board effectiveness through diverse skills Strategic relationship-building in nonprofit organizations   Key Takeaways: Serving on boards lets lawyers contribute to meaningful causes while boosting their skills and network, making their ca...

Arthur Levitan: The Tao of Law for Professional Growth and Harmony 15.08.2024

In this episode, Steve Fretzin and Arthur Levitan discuss: Importance of knowing when to stop working Impact of remote work on stress and productivity Techniques for managing stress and maintaining mental health Role of deep breathing in stress reduction and performance Humility and adaptability in success and professional growth   Key Takeaways: Establish clear boundaries for your work hours to p...

Eduardo Paiz: Business Development in North and Latin America 12.08.2024

In this episode, Steve Fretzin and Eduardo Paiz discuss: When most lawyers feel discontent with their jobs.  How business development is different between the US and Latin America.  Cultural differences in business communication.  How the Young Partners Accelerator is helping lawyers in transition and changing their mentality.    Key Takeaways: Most lawyers feel discontent when they don’t feel in...

Ryan Kimler: Financially Healthy Law Firms by the Numbers 08.08.2024

In this episode, Steve Fretzin and Ryan Kimler discuss: Understanding the amount of money you need to keep your law firm and your personal finances healthy. Reinvesting money into your firm.  What a typical comp plan looks like for small firms. A breakdown of what minimums a financially healthy law firm looks like by the numbers.   Key Takeaways: As a law firm, when you’re paying hire salaries, yo...

Molly McGrath: Secrets to Hiring for Your Law Firm in Shark-Infested Waters 05.08.2024

In this episode, Steve Fretzin and Molly McGrath discuss: Approaching hiring from a different perspective.  Training your employees to be intrapreneurs and take control of their jobs. How recruiting and communication are changing in the legal industry.  Making it about steps in the process, not dollars and hours.   Key Takeaways: Before strategy, you have to have the courage to take the first step...

Chris Dreyer: Proper Execution for Successful Scaling 01.08.2024

In this episode, Steve Fretzin and Chris Dreyer discuss: Search engine marketing and SEO for lawyers.  Some of the main changes in content marketing.  Changing up how you write content.  Getting the most out of legal conferences.    Key Takeaways: Leaning into SEO will look different depending on your field as well as your location.  The top-of-the-page marketing has changed because of the AI Over...

Steven Dimitt: Keeping Credibility During Practice Area Transitions 29.07.2024

In this episode, Steve Fretzin and Steven Dimitt discuss: Why you need to niche down in order to grow and succeed.  Transitioning your practice area and successfully rebranding.  Focusing on relationships during a transition in your career.  Broadening your business development.    Key Takeaways: When you focus on a niche, it brings credibility to you as a lawyer and comfort to your clients becaus...

Eddie Dabdoub: Fresh Ideas for Scaling Your Law Firm 25.07.2024

In this episode, Steve Fretzin and Eddie Dabdoub discuss: Falling in love with your practice area but remembering it is a business. Transitioning from general law practice to a niche law practice. Getting buy-in from your team for the law firm growth. Taking care of your team to stop the turnover.   Key Takeaways: There is a barrier of entry for those transitioning from a PI practice to a Disabili...

Mark Silverman: Make It Happen Consistently 22.07.2024

In this episode, Steve Fretzin and Mark Silverman discuss: Building client relationships from the start of your career. Bringing your full, authentic self to your client relationships.  Being forward with those you’ve served when asking for referrals.  The art of bringing in new work from current clients.    Key Takeaways: Even when you’re crazy busy, it is key to reach out to a client or post on...

Ray Koenig: Finding Your Success Through Authentic Engagement 18.07.2024

In this episode, Steve Fretzin and Ray Koenig discuss: Developing a successful practice while remaining authentic to yourself.  Integrating your charitable and civic pursuits into your successful private practice.  Picking your extracurricular organizations intentionally and meaningfully.  Benefiting from bar association participation and leadership.    Key Takeaways: Try things you’re afraid of -...

Randa Predergast: Conquering Your Law Firm’s AR and Billing 15.07.2024

In this episode, Steve Fretzin and Randa Predergast discuss: Committing to your processes no matter how busy or slow your firm is.  Why many lawyers struggle with billing and accounts receivable.  Perceived value in your costs with your clients and setting expectations around billing with them.  Handling difficult AR and collections with clients.    Key Takeaways: Lack of processes, lack of time,...

Phil Fornaro: Maker of Dreams 11.07.2024

In this episode, Steve Fretzin and Phil Fornaro discuss: Following the flow of everything in the industry.  Understanding who your community is leveraging them.  Core mistakes people make when networking.  Building trust and providing value to clients in legal services.   Key Takeaways: People are interested in talking about what they do, but if you’re not listening, you can’t figure out what thei...

MerriLyn Gibbs: Go Constantly in the Direction of Your Dreams 08.07.2024

In this episode, Steve Fretzin and MerriLyn Gibbs discuss: Staying focused on your goals. How Assistants 4 Hire works differently from a recruiting firm to help your law firm succeed. The art of delegation. Business lessons from the game of golf. How you show up every day will determine the results you get.   Key Takeaways: Delegation starts slow - you don’t have to delegate and forget, you can st...

Nathan Ohler: The Value of Legal Peer Advisory Groups 04.07.2024

In this episode, Steve Fretzin and Nathan Ohler discuss: Moving past the status quo to something different. Saving yourself pain and frustration by crowdsourcing your problems with peer advisory groups. Topics that come up frequently in lawyer peer advisor groups. Top benefits of peer advisor groups for the members.   Key Takeaways: In peer groups, you can realize that your firm’s problems are not...

Karl Seelbach: Slow Down to Speed Up 01.07.2024

In this episode, Steve Fretzin and Karl Seelbach discuss: The way you do one thing is the one way you do everything. Building out and being consistent with expectations through SOPs and accountability charts. Setting aside time specifically to work on your business, not just in it. Hiring a coach to remove your blinders.   Key Takeaways: Focus on the solutions - if something goes wrong, look at wh...

Chelsea Williams: Personal Finance for Lawyers 27.06.2024

In this episode, Steve Fretzin and Chelsea Williams discuss: Why personal finance is so key to living a healthy, balanced life.  The formulas for success at your firm and as an individual. The most common mistakes lawyers make around money.  Tips for taking control of your money today.  How to stay on top of your finances.    Key Takeaways: Watch out for lifestyle creep. It doesn’t matter how much...

Dennis Kennedy: Leaning into Technology 24.06.2024

In this episode, Steve Fretzin and Dennis Kennedy discuss: The intersection of the legal system and technology.  Utilizing technology in ways that enhance the customer experience. Recognizing where you can free up time to do higher-level legal work.  Why every lawyer should have a good, well-utilized CRM.    Key Takeaways: Using technology for things like scheduling meetings, paying invoices, rece...

John Sciaccotta: Getting Involved and Building Relationships Everywhere You Go 20.06.2024

In this episode, Steve Fretzin and John Sciaccotta discuss: Building relationships everywhere you go.  Connecting authentically and building trust in the community.  The time of building relationships and expected outcomes.  Breaking out of the billable hour hampster wheel.  Controlling your destiny.    Key Takeaways: Get active, get involved, and maintain friendships within the legal practice.  W...

Erin Andersen: Having the Right Mindset and Tips for Hiring for Your Law Firm 17.06.2024

In this episode, Steve Fretzin and Erin Andersen discuss: Why lawyers have a hard time finding and retaining great talent. Hiring for personality and culture, not just skills. Hybrid work, salary transparency, and why you should be using LinkedIn to hire your next talent. Seeing hiring as an investment, not just an expense.   Key Takeaways: Don’t just hire to fill a seat - understand your culture,...

Matt Campobasso: Insights from a General Counsel 13.06.2024

In this episode, Steve Fretzin and Matt Campobasso discuss: Preventing problems before they have a chance to happen repeatedly.  Assessing the risks you want to take when your company is growing and evolving.  Pros and cons of private practice versus an in-house career.  How to successfully network with a general counsel.    Key Takeaways: Good prevention doesn’t eradicate all risks but stops many...

Michele Ross: Building Your Law Firm with Human Expertise and Great Systems 10.06.2024

In this episode, Steve Fretzin and Michele Ross discuss: Why patience and time are key to anything worthwhile. Avoiding repeated mistakes and moving forward with improvement. Business management tools to make your law firm more efficient. Building a great team that works toward the same vision.   Key Takeaways: You will have to find your way forward from the mistakes you make - and you will make m...

Kerry Barrett: Secrets to Being Camera Ready for Lawyers 06.06.2024

In this episode, Steve Fretzin and Kerry Barrett discuss: Being on camera is a requirement - make it work for you. Public speaking and having a camera presence. Tips to do better with camera media content and presence. Performing and speaking to engage your audience.   Key Takeaways: When speaking to a group, in person, or on camera, you do not want to fall into legal speak. You need to speak to w...

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