Be Differential

Melanie Hellwig-White is a trailblazer in the automotive aftermarket—leading Hellwig Products, advocating for industry policy, and shaping the future of off-road innovation as Chair of SEMA. In this episode of The BeDifferential Podcast, Melanie shares her journey from growing up in the family business to leading one of the industry’s most respected American-made brands. We dive into product innov...

Ella Wu-Heilman is a rising force in motorcycle racing—competing against older, more experienced riders and carving out her place on the grid with grit, skill, and passion. In this episode, Ella shares her journey from her first time on two wheels to racing in series like Northwest Mini Moto, Cascadia Supermoto, and WMRRA. We talk about growing up in a motorsports-loving family, how her dad suppor...

In this episode of The BeDifferential Podcast, IMSA President John Doonan joins us to explore the future of American sports car racing. From his early days at Mazda to leading IMSA into its hybrid era, John shares what it takes to evolve a world-class racing series. We discuss the launch of the GTP class, the role of manufacturers like Porsche and Cadillac, and how IMSA balances tradition with inn...

Erin Vogel returns to the grid in more ways than one—as both a driver and the leader of her own racing team. In this episode, she shares her evolution from enthusiast to competitor to owner, and what it’s like to build a program that reflects her values of performance, representation, and mentorship. We explore how Erin is creating space for more women in the paddock and shaping a team culture gro...

In this episode of The BeDifferential Podcast, we head to the heart of California’s racing culture with April Henderson, Vice President of Events at WeatherTech Raceway Laguna Seca. With over a decade in the automotive and motorsport space, April shares what it takes to produce world-class events like the Rolex Monterey Motorsports Reunion and Monterey Car Week. From managing paddock logistics and...

In this episode of The BeDifferential Podcast, we go trackside with Amanda Busick—pit reporter, motorsports broadcaster, and one of the most recognized voices in racing media. Amanda shares her unconventional path into motorsports, from navigating early career setbacks to landing on live television. Tune in as she discusses the fast-paced world of drag racing, NASCAR, and more, as well as the chal...

In this episode of BeDifferential, we sit down with Art Cervantes — co-founder of RADwood — to explore how a love for '80s and '90s automotive culture sparked a full-blown movement. From boxy silhouettes and pop-up headlights to cassette decks and car meets with a dress code, RADwood has redefined what it means to celebrate nostalgia. Art shares the origin story behind RADwood, what makes the RAD...

In this episode of BeDifferential, we sit down with legendary automotive photographer Larry Chen, known for capturing the most iconic moments in SEMA and Formula Drift history. With a camera in hand and a passion for storytelling, Larry has carved out a unique space in the world of car culture media — blending art, speed, and authenticity. We dive into Larry’s journey from shooting grassroots drif...

In this solo episode of The BeDifferential Podcast, I’m stepping out from behind the mic to reflect on the powerful lessons I’ve learned from the incredible women I’ve had the honor of interviewing—from drivers and engineers to creatives and business leaders in motorsports and the automotive space. These stories go beyond the track—they’re about resilience, risk-taking, and rewriting the rules in...

As Hagerty’s Director of Marketing Strategy, John Gessner operates at the intersection of analytics, brand storytelling, and human connection. For John, marketing isn’t necessarily about selling—it’s about sparking connection. In this episode, we explore how he supports insurance agents in the field while crafting campaigns that resonate with everyday enthusiasts. From celebrating automotive cultu...

In this episode of The BeDifferential Podcast, we sit down with Sara Morosan, Owner of LGE-CTS Motorsports, to talk about legacy, leadership, and the world of custom builds. From growing up in the garage to launching high-profile SEMA projects, Sara shares how she’s navigated her path in a male-dominated space while staying grounded in her passion for trucks, off-road culture, and empowering women...

For Thomas Craton, the track is where stories begin—but it's the merchandise that helps carry them. From design to delivery, Craton Promotions is creating apparel that speaks to motorsport fans and fosters real community. We talk about building a brand people are proud to wear, and the importance of repping your passion with purpose. Learn more about Craton at https://shopcraton.com/

On this episode of BeDifferential, we’re joined by Jesse Iwuji — NASCAR driver, team owner, and Navy officer. Jesse shares how his experience in the Navy shaped his mindset, instilled discipline, and prepared him for the high-speed, high-pressure world of professional racing. From navigating the demands of service to building his own NASCAR team, Jesse’s journey is one of grit, focus, and determin...

Professional driver. Team owner. Advocate. Now featured in Amazon Prime Video’s First to the Finish, Shea Holbrook is breaking barriers on and off the racetrack. In this episode, we dive into her motorsports career, how she’s elevating talent through her own race team, and what it means to lead with purpose in the Mazda MX-5 Cup. From high-stakes races to high-impact storytelling, Shea’s journey i...

In this episode of The BeDifferential Podcast, we sit down with Shivani Parmar — a rally driver pushing limits and challenging norms in a space where few women dare to tread. Based in India, Shivani shares what it takes to carve out a career in motorsport, especially in regions where opportunities and representation are still catching up. We talk about how she found her way into rallying, the obst...

In motorsport and beyond, success isn’t just about talent—it’s about who you know and how you connect. In this episode of The BeDifferential Podcast, we sit down with Cindy Sisson, a powerhouse in the industry with a diverse career spanning sports marketing, motorsports, and business development. Cindy shares how strategic networking has opened doors, created opportunities, and shaped her journey...

What does it take to turn a passion for cars into a thriving community event? In this episode of The BeDifferential Podcast, we sit down with Ashley Ayers, a Florida-based automotive enthusiast with a background in hospitality, to talk about how she combined her skills to launch a successful monthly car show. Ashley shares the inspiration behind creating an event that brings car lovers together, t...

What does it take to break barriers and thrive in the highest levels of motorsport? In this episode of The BeDifferential Podcast, we sit down with Tatiana Calderón to talk about her journey through Formula 2, endurance racing, and beyond. From navigating the challenges of being a trailblazer in a male-dominated sport to her insights on the future of racing, Tatiana shares the highs, the hurdles,...

What makes a driving experience truly unforgettable? In this episode of The BeDifferential Podcast, we sit down with Dalal Elsheikh, an Experience Designer shaping the future of automotive interaction. From reimagining how we connect with cars to integrating cutting-edge technology into design, Dalal shares her journey into the automotive world and how she’s redefining the way we experience mobili...

In this episode of The BeDifferential Podcast, we’re joined by Dawn Burlew, President of Watkins Glen International, to explore her journey to leading one of the most iconic racetracks in motorsports. Dawn shares insights on what it takes to manage a world-class racing facility, the challenges and opportunities of being a woman in a leadership role within the industry, and her vision for the futur...

In this episode of The BeDifferential Podcast, we sit down with Jim Liaw, co-founder of Formula Drift and current General Manager of PRI (Performance Racing Industry). From pioneering the growth of drifting in the U.S. to advocating for the future of grassroots and professional racing, Jim has played a crucial role in expanding motorsport access and engagement. We dive into his journey building Fo...

The Pikes Peak International Hill Climb is one of the most legendary and demanding motorsport events in the world, and Melissa Eickhoff has played a key role in its continuing success. As CEO of this historic race, she’s been instrumental in shaping its future while honoring its rich past.   In this episode, we dive into Melissa’s journey in motorsports, her experiences leading the Race to the Clo...

In this episode of The BeDifferential Podcast, we sit down with Shay Hoelscher—a powerhouse in both the beauty and motorsports industries. As the CEO of Privé Products, Shay has built a career on innovation, leadership, and empowering others. But beyond the boardroom, she’s also an accomplished race car driver with a deep passion for Porsche and high-performance driving. We dive into her journey f...

What if the next great racing champion wasn’t discovered on the track—but on a simulator? In this episode of The BeDifferential Podcast, we sit down with David Cook, co-founder of Racing Prodigy, to explore how his groundbreaking program is transforming the motorsports pipeline. By bridging the gap between eRacing and real-world competition, Racing Prodigy is giving talented sim racers a shot at p...

The world of NASCAR isn’t just about speed—it’s about strategy, stats, and now, smart betting. In this episode of The BeDifferential Podcast, we sit down with Derek Yoder, one of the leading voices in NASCAR betting analysis, to dive into the evolving landscape of wagering on motorsports. From understanding the odds to spotting hidden trends, Derek shares how betting is shaping the fan experience,...