Be BOLD Branding

Ever wonder why some brands just ‘take off’ and others are barely noticeable? Have you followed all the suggestions from the gurus about creating content and being consistent on social media… just to find that your brand has still gained no ground? Today, we’re talking about some of the most unforgettable brands, and what YOU can do with your own personal brand to go from unknown… to unforgettable...

So, how do celebrities build brands that capture attention in the fast-paced and overwhelming world of entertainment?  Vinnie Potestivo began his impressive career by helping to create and launch MTV’s Talent Development department. He worked with celebrities like Beyonce and Mandy Moore, and now he’s leveraging that insight in his own podcast.  Learn why he says that building a celebrity brand is...

Have you ever traveled a long way...waited in a long line...or went completely out of your way to do business with someone? If you have, you have patronized what we call a destination brand.  Today we're going to share 4 ways YOU can build your own personal brand and reputation to become a sought after destination brand so you can leave your competitors in the dust.

Caitlyn McBee was a little resistant to narrowing down her brand and niche. She quickly realized that doing so made her more recognizable to her ideal customers and no less attractive to other markets. BrandFace provided a comprehensive approach that helped her brand represent her and stand out. Caitlyn’s personal brand is now a whole concept that she uses to promote her business on multiple level...

What is a Brand Identifier, and why is it critical to the success of your personal brand? In this episode, Tonya & Michael paint real life pictures of why a brand identifier is necessary... and a short cut to recall.  They will define the 3 reasons you need one, and how it can make a difference in how you stack up against your competition.

It may seem like the only way to out-market your competitor is to outspend them. The secret is — that’s not true. By having a better message that targets your ideal customers, you can get people’s attention and convince them that you’re the only choice for them. That is the power of a clearly defined, developed, and displayed personal brand. Find out how to strengthen your own brand to avoid these...

Building a personal brand is not as simple as it seems. In fact, if it isn’t done correctly, it can appear as though you’re boosting your ego rather than building trust. Luckily, there’s a simple checklist of things you should ask yourself that will determine whether your brand is headed in the direction of self-serving…or service to others.

Edgar Sierra is the founder of E. Sierra Media, a photography, video, and digital design company. He’s also the host of The Daily Entrepreneur Podcast. Edgar worked in law enforcement and enjoyed that line of work for a while. But his interest in photography and entrepreneurship soon called him onto a different path. Despite his fears, he took a chance on following his passion — and his hard work...

The world is obsessed with Marvel.  Why?  Because each character has their own story, their own mission, and their own superpower.  Which leads every human being to ask…”what’s MY superpower”?  Well…(lucky for us), that’s exactly what personal branding is about.  It’s about building a shield to get you noticed and keep you protected. So, if you don’t know WHAT your superpower is…or HOW to express...

Edwin Carrion has founded several multimillion-dollar companies, but he's a God-made millionaire because his true riches come from his relationships. Edwin has built a rich life where he doesn’t compromise his values or family life to achieve success. His secret? Building a personal brand that exemplifies authenticity and knowledge. With 20 years of experience in entrepreneurship, Edwin now mentor...

To grow your brand, you need to first build it. Building your brand means crafting the right message and image that you want to convey. Growing your brand happens as a result of promoting what you’ve built. But you should know that time is not the main success factor when it comes to growing brands (contrary to popular belief). So what is the main factor that drives the growth of successful brands...

Cherie Harrington had a brand message that wasn’t aligned with how she wanted to define herself. She thought that focusing on a niche would hurt her business by only attracting a specific type of customer, but she quickly found out how untrue that was! Working with BrandFace has helped Cherie successfully redefine her luxury brand and reach her perfect customers. Focusing on her niche has helped h...

Are you a coach, consultant, speaker, author, or other expert looking to get booked for speaking or podcast interviews? If you’ve struggled to get bookings, the problem may lie in how you’re presenting yourself. We’re sharing with you some important branding elements that you need to meet before you will have a successful brand that showcases the person behind your business and gets you noticed. T...

Jason Barnard is an author and digital marketing consultant who specializes in Brand Search Engine Results Pages (Brand SERPs). He helps brand managers upskill in SEO and marketing techniques to optimize their brand’s presence on Google. Jason states that Google’s search results about you says a lot about your personal brand. His company Kalicube helps brand managers to communicate with Google’s a...

You’ve seen people with amazing personal brands. They stand out.  They’re recognizable and memorable.  They’re clear and purposeful. So, you ask yourself…what’s the secret sauce?? How can YOUR brand stand out, too?  In this episode, we unveil that secret sauce so you can build a brand that gets noticed by the right people for the right reasons, and gets you to your goals!

Peter George is a public speaking coach and trainer who helps professionals all over the world become calm, confident, and credible public speakers. Growing up with a lisp and a stutter, Peter quickly realized he needed to improve his presentation skills to succeed in the business world. After seeking help for himself, he now uses his expertise to teach those in Fortune 100 companies to develop in...

You've heard their names, seen their faces, and followed them for years. But what is it that makes them so famous? We're talking about 3 of the most famous personal brands in the coaching world. Learn why they're the most recognizable and successful, and how that can help you understand your own personal brand and journey to become top of mind in your industry.

Daniel Mangena is a business owner and coach who uses his “Beyond Intention Paradigm” system to help others discover their unique role in life. He’s also the author of four books about living your dream and host of the “Do It With Dan” podcast series. Daniel has created a personal brand that focuses on achieving outcomes through actions. To him, changing your mindset shifts your thinking about you...

Alex Brueckmann is an entrepreneur, author, executive coach, and board advisor. He has built and scaled companies in Europe and Canada, and has led client projects all across the world. Using his expertise in strategy and leadership development in entrepreneurship, Alex has helped many clients build profitable businesses rooted in purpose. He teaches solopreneurs about the importance and meaning o...

Jas Takhar is a well-known realtor and founder of REC Canada. He’s also the owner of From the Ground Up Media and is the host of The Jas Takhar Podcast, one of the top business podcasts in North America. Jas leverages his love of content creation to educate people about real estate. He’s defined his personal brand as passionate and authentic, and that has helped him attract the right people and re...

You’ve got a flashy logo, a catchy tagline, compatible colors, and some good-looking professional photos. Your personal brand is complete. Or so you think. Before you start marketing your brand to the world, take heed of these 7 important points about what not to do. After all, you want to show the world you mean business — by ensuring you’re not making these mistakes down the line.

Emmy Wu is a storyteller and strategist who uses the power of video to help entrepreneurs create a bigger positive impact. During her two-decade film career, she’s worked with brands like Paramount Pictures, MGM, Subaru, and Real Housewives. She’s also helped small businesses craft stories worthy of the big screens. Emmy shares how creating a magnetic personal brand starts with your strengths and...

So many well-intentioned business owners go back to the 9-5 grind, even after all the effort, passion, and money they put into their business. Why? The majority of them fail because they underestimate the effect that their brand has on their business — and they end up making these 5 mistakes that put their business at risk. Tune in LIVE and discover the 5 mistakes to avoid and the solutions that c...

David Wood is a High-Performance Coach and the Founder of Focus.ceo. A former Consulting Actuary to Fortune 100 companies, he left his cushy Park Avenue job to explore the outer world and to better understand his own inner world. Now, he’s built the world’s largest coaching business spanning 12 countries around the globe. David shares how connecting with others through your vulnerabilities and imp...

How do you know whether your brand is actually helping you…or hurting you? It’s a fair question, and one you should be asking yourself BEFORE you do ANY marketing.  In this episode, Tonya & Michael will help you determine whether your brand is helpful or hurtful, and exactly what you can do about it in as little as two weeks.