Be BOLD Branding

What if the reason your technology isn't selling has nothing to do with the technology itself — and everything to do with the story you're telling about it? Steve Stratton learned that lesson the hard way. A former White House communicator, Secret Service agent, and Special Forces Green Beret who spent over 30 years in cybersecurity, Steve watched customers reach for their phones during important...

Some lessons stay with you for life. For Buck Seward, it started at thirteen years old on a construction crew, where carpenters, electricians, and plumbers taught him that when you show up, do the right work, and surround yourself with good people — even the toughest jobs become something worth building. That lesson carried him through The Citadel on a football scholarship, a JD from Emory Law Sch...

The most decisive battles leaders face are never fought in boardrooms. They happen in the quiet, unseen space where an unchecked inner critic can silently sabotage even the most capable leader. Morice "Coach Mo" Mabry has built his life's work around that truth. A coach, author, and podcast host who brings an athletic mindset to executive coaching unlike anything traditional, Coach Mo is on a miss...

Your brand is the most important tool in your toolbox — so why do so many coaches, consultants, and experts get the building process so wrong? The truth is, it's not entirely their fault. In this episode, Tonya and Michael break down the two most common brand building mistakes that are quietly costing experts like you time, money, and the right prospects. The good news? Once you know what they are...

Did you know that 98% of people will meet your brand before they ever meet you? That means your social media, your website, your videos, and your marketing materials are making a first impression long before you ever get the chance to. So the question is — is what they're seeing actually representing you the way you deserve? In this episode, Tonya and Michael break down the critical role your bran...

Your brand has one job above all others — to turn your purpose into profit. But for most coaches, consultants, and experts, that's exactly where things break down. In this episode, Tonya and Michael walk you through four powerful questions designed to help you determine whether your brand is truly working for you — or quietly working against you. From whether you're charging what you're really wor...

A year ago, Kevin Smith joined us to share how a stranger returning his lost wallet on Good Friday sparked a movement that would connect communities worldwide through the simple but powerful act of kindness. That episode resonated deeply with our audience — and we knew we had to bring him back. In this conversation, we catch up with Kevin to find out what has transpired since we last spoke. How ha...

Before your brand can shine for the world, it has to start within. In this episode, Tonya and Michael reveal the three things that need to happen before you present yourself the way you truly want the world to see you. From the stories you tell yourself — including the ones that aren't true — to the unique path that sets you apart from everyone else in your space, this conversation goes deeper tha...

You've been posting on social media, attending networking events, and investing in marketing — so why aren't the right prospects showing up? If this sounds familiar, here's what nobody has told you: the problem isn't your marketing. It's what's underneath it. In this episode, Tonya and Michael pull back the curtain on one of the most common and costly mistakes experts, coaches, and consultants mak...

What does it take to rebuild your life when everything has been stripped away — your health, your finances, and even your memory? Aaron Chapman knows that answer better than most. His path to becoming one of the top mortgage professionals in the country ran through cattle ranches, oil fields, mining operations, and a motorcycle accident that left him with 17 broken bones, a head injury, and a nega...

Before anyone meets you, they meet your brand. In fact, 98% of people will encounter your brand long before they ever speak to you — which means your brand is either working for you or against you, every single day. So how do you know which one it is? In this fan-favorite replay, Tonya and Michael walk you through their Personal Brand Litmus Test — four powerful questions designed to help you dete...

Some conversations start after the cameras stop rolling. This is one of them. Jonathan Maddock, the "Intelligent Systems Innovator," is back — and this time, we're going deeper. In our first conversation, Jonathan opened up about his journey from the Department of Defense to the boardroom, and his mission to help successful business owners break free from operational chaos. But after the cameras s...

Who exactly are you trying to reach — and does your brand make that crystal clear? If you hesitated even slightly, you're not alone. Most coaches, consultants, and experts either cast their net too wide or fear that narrowing their focus will cost them business. The truth is exactly the opposite. In this episode, Tonya and Michael introduce their exclusive four-part HEAP Code — a simple but powerf...

He arrived in America with faith and a vision. What Alfonso Vidal built from there is the kind of story that reminds you the American dream is still very much alive — and still very much worth fighting for. In Part 2, Alfonso picks up where we left off — planting roots in Evansville, Indiana, building a thriving manufacturing company from the ground up, and serving his adopted state under three go...

Some stories can only begin under pressure. Alfonso Vidal grew up in Caracas, Venezuela — and watched his country slide from prosperity into socialist collapse. But nothing could have prepared him for what happened on a fishing trip near the Colombian border, where he was kidnapped by guerrillas and held for eleven days. What happened during those eleven days changed everything — not just his circ...

What if attracting the right clients wasn't a guessing game? Most experts focus on getting more prospects — but the real goal is getting the right ones, consistently. In this episode, Tonya and Michael break down the critical role your personal brand plays in creating not just profitability, but predictability. That means being intentional about the TYPE of prospects your brand attracts, and build...

Some people are called to their life's work before they even understand what that means. For Greg Stephens, that calling came at four years old — and everything since has been pointing in the same direction. Greg, known as the "Building Bridges" expert, is back on Be BOLD Branding for our Where Are They Now series. As a Master Certified Trainer, Certified Professional Mediator, and author of Build...

What does it take to lead when the stakes are life and death? Kyle Skalisky has spent 40 years finding out. A retired U.S. Air Force Lieutenant Colonel, fighter pilot, test pilot, aerospace executive, and now bestselling author, Kyle has logged more than 5,000 flight hours across some of the most demanding assignments in the world — from F-15 and F-16 combat operations to the Pentagon's Directorat...

Eighteen months in solitary confinement will either break you — or rebuild you from the inside out. For Christian Torres, founder of Stark Analytics, it did the latter. A former NYPD officer who served time in federal prison, Christian emerged with an obsession for systems, probability, and decision-making under pressure that most executives will never experience. That hard-earned perspective beca...

What if the key to transforming an entire organization started at the bottom? Marcia McKingley Lewis, founder of Kingdom Creative Solutions, spent three decades in healthcare operations before turning a deeply personal experience into a revolutionary coaching philosophy. As the creator of the Leadership Ripple Effect, she helps business owners, nonprofits, and senior-level executives beat burnout,...

What does it really mean to be suffocated by success? Jonathan Maddock, the "Intelligent Systems Innovator," has spent over 30 years navigating complexity at the highest levels — from the Department of Defense to the boardroom. Armed with a Master's in Systems Engineering, a law degree, and cross-cultural experience, he helps Founders build battle-tested business systems that integrate people, pro...

What does it take to turn ambition into a legacy — and then build a brand that matches it? Greg Mohr, the "Franchise Maven," is back. Eighteen months ago, Greg came to BrandFace with a message that was scattered and a presence that didn't reflect the powerhouse behind it. This was despite the fact that he was twice-named Franchise Consultant of the Year, a Wall Street Journal bestselling author, a...

What happens when someone who has spent 34 years building franchise brands finally builds a brand of his own? Jeff Bevis, the "Next Level Navigator," is back — and the results speak for themselves. When Jeff first came to BrandFace, he knew he was better at building brands for others than for himself. What he didn't expect was how natural the process would feel, or how quickly it would move the ne...

Everyone's talking about AI. And honestly? It can do some very impressive things. But somewhere along the way, a dangerous myth took hold — that AI can replace the expertise, experience, and strategic delineation required to build a truly powerful personal brand or professional website. In this episode, we sit down with web expert Andrew Ryan Profaci for an honest, no-holds-barred conversation abo...

You've invested in the strategies. You've followed the advice. But somewhere along the way, you were handed a megaphone before you ever had a map. If the right clients still aren't finding you, this is the episode you need to hear. We're pulling back the curtain on some critical things that are quietly working against even the most accomplished coaches, consultants, and experts — and none of them...