bCreator (formerly Blogosphere)

bCreator: Serious Influence

Business EN ↓ 56 episodes

bCreator: Serious Influence is a podcast all about the business side of the influencer industry. Hosted by bCreator - a media company rooted in the world of influencers, which runs events, a network and publishes an internationally distributed print publication (former cover stars include Zoella and Casey Neistat) - the series features interviews with influencer marketing experts, brands as well as influencers themselves.

Be sure to visit the podcast's website and support the creator: www.bcreator.co.uk

Author

bCreator (formerly Blogosphere)

Episodes

S1 Ep6: Episode 6: Jo Burford, Community Manager at Niche (Twitter) 05.11.2018 32:26

In this week's episode of Blogosphere: Serious Influence, Blogosphere's founder Alice Audley speaks to Jo Burford who is Creator Partner Community Manager at Niche. Niche is a Twitter-owned platform which helps online creators work with brands on campaigns across all types of social media including Instagram and Facebook. Jo's role involves building the Niche network across the EMEA region and fac...

S1 Ep5: Episode 5: Ana Thorsdottir, Head of Influencer Marketing at Mediacom 29.10.2018 47:33

In this episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Ana Thorsdottir, Head of Influencer Marketing at Mediacom. Ana started her career in PR and worked with influencers on a gifting basis, however she became frustrated with the lack of budgets being allocated to influencers and moved into marketing. At Mediacom, Ana sits within a specific influencer ma...

S1 Ep4: Episode 4: Christopher Charnley, Publicist 22.10.2018 45:25

In this episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Christopher Charnley, founder of PR consultancy Charnley Communications. Chris saw a gap in the market to offer influencers pr support on a retainer, rather than act as a manager on a commission. He's worked with the likes of Joe Sugg, Em Ford and The Lean Machines. Alice and Chris discuss the importa...

S1 Ep3: Episode 3: Victoria Magrath (Inthefrow), Creator 15.10.2018 48:48

In this episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Victoria Magrath, creator of leading luxury fashion blog Inthefrow. Victoria, who has a Fashion PhD and has been blogging for over 6 years, is an ambassador for brands such as L’Oreal Paris and Ted Baker and has recently written her first book, ‘The New Fashion Rules’. Alice and Victoria discuss press...

S1 Ep2: Episode 2: Philip Trippenbach, Head of Influence at Edelman 08.10.2018 44:00

In this episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Philip Trippenbach, who is head of influence at Edelman. Philip has worked at Edelman, which is one of the world's largest communications and marketing consultancies, since 2012 - first as an account director before becoming UK head of Influence in September 2016. He's been involved in many influencer...

S1 Ep1: Pilot: Joshua Barnett, After Party Studios 09.08.2018 37:59

In the pilot episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere's founder) meets the Managing Director of After Party Studios Joshua Barnett. Joshua has been involved in the influencer industry for more than a decade - and has worked with the likes of Jamal Edwards (SBTV), Oli White and Callux. In this episode, we discuss influencer brand campaigns, the role of talent management...