Battling Archetypes

Last week I was right back at the bridge at Stanytsia Luhanska and I went through the luxury sausage troll saga and the complicity between the activities which the Russians, and indeed the Ukrainians, create on the ground, but then the complicity between these actual activities and how the Russian Disinfolklore apparatus, the propaganda apparatus, then spins these actual events. What I wanted to t...

What I look at in Disinfolklore is particularly the system effects of specific memes. I’m also interested in the moment — how they affect us, how they affect our motivations, our intentions, our attitudes. But the whole thing, what’s special about the Disinfolklore universe, is that when I set this out in February last year in Munich, just as Vance was making his speech, I said that what I feared...

This is episode three, where I’m keeping a grip on where we are. This is episode three of a series I started four weeks ago. As some of us might remember, there were technical issues in the second week. I’m going through the piece which I delivered, the paper I delivered at the Pirate Party Security Conference at the time of the Munich conference in Munich last February. And the words from the Uni...

Two weeks ago, I ended at the point where I was talking about how what I was most concerned with in my Munich speech in February 2025 was that we would be wrapped up inside what I call a Disinfolklore universe, made up of different discrete galaxies all coalescing. Sadly, the attempt to re-engineer humanity through this is ongoing. We see it every day throughout this so-called peace process. How i...

It’s exactly a year since I detected the system-wide effects of the aggregatation of MAGA and Russian Disinfolklore artifacts invading our minds, information space and reality. In February in Munich at the Pirate Party security conference I declared what by then I had archætyped as a “Disinfolklore Universe” to be operating inside all of our minds and cultures. Today I want to begin a series of se...

Disinfolklore is Russia using First Person View Drones on human prey to train its drone pilots. Then the Russian state publishes the footage of these murders, from the perspective of the First Person view drone pilots as they close in on their human prey. This is archetypal Disinfolklore: create the event (in this case murder), then publicise it using different memes and means of storytelling. Rus...

Rearchetype “acts of war” as “hybrid warfare” or “Active Measures.” Then, get the most knowing people in your chosen enemies’ chains-of-command to take on that Archetyping. While they earnestly, sincerely, confused and proudly model their knowingness (by explaining to others the intricacies of Russia’s own re-Archetyping of actual “War” with euphemisms) Russia continues its war by all means. The d...

I’m 100% comfortable with using the term ‘meme.’ I use the term ‘meme’ interchangeably with the term ‘informational unit’ and also with the term ‘troll,‘ where troll is describing the item of Disinfolklore or the item of information. So ‘meme,’ for me, is more than simply the visual image that we have come to think about it as being. Obviously, when the term ‘meme’ was coined in whatever was 1976...

How the law of sympathetic magic applies. I’ll go back into why I ended up getting interested in this. As some of you might remember, I studied law and worked as a property lawyer in London for a little while. One of the features in English law is this idea that sometimes, for whatever reason, commercial property is let at a peppercorn rent. Generally speaking, in this day and age, no peppercorn p...

Today I wanted to talk about the continuation of what we had spoken about before. This involves a few different ingredients in the analytical theory that I invented, which is called Disinfolklore. Disinfolklore is both an analytical theory and a way of seeing. It’s a description of a new form of narrative. It’s also a way of cutting through Russian disinformation, in particular in the context of t...

So my first interest in magic stemmed from reading this paper on the war magic, which was used by the fifth Dalai Lama who lived around 1560, around that time, and was a great esoteric practitioner and basically once and for all beat this other Tibetan Buddhist sect with the help of Mongols and after that ruled Tibet until now. The idea of war magic, I mentioned it last week… So my first interest...

Our mantra: “Look for the Mana in the Meme!” 1. Scan for the ‘Mana in the Meme.’ 2. Identify, unlayer it. 3. Characterise the Mana’s Dimensions. 4. Evaluate them. 5. Make the Call: Positive, Negative or Neutral. 6. Intervene, Act appropriately. I felt bad all week. I left you on a bit of a downer in this Podcast: That the mental war that Russia has launched against all of us in all of our countrie...

In 2021 Ilnitsky, adviser to the Minister of Defense of the Russian Federation (2015-2024) stated that the purpose of Russia’s “mental wars” is to destroy self-awareness, change the mental, civilizational basis of the enemy’s society (I’m indebted to Tetiana Boryak of Vilnius University and to InformNapalm for drawing my attention to these quotes by Ilnitsky in https://informnapalm.org/ua/format-c...

The United States government has published an Executive Order and a National Security Presidential Memorandum (NSPM-7) (h/t Ken Klippenstein ) that use Disinfolklore about an entirely fictional character called ‘Antifa’ to justify entirely un-American activities by the Federal government. Both documents are premised on entirely fictional (Disinfolklore) accounts of so-called Anti-Fascist plans for...

So what they’re doing is — and I’m going to use this term “archetyping” because it’s very important to me and very important to what they are doing — this is a very old phenomenon. Some of our earliest writing in ancient Iran comes from an inscription by Darius, who founded the Achaemenid Empire around 550 to 330 BCE. In one of his inscriptions — which I came across because I was trying to look in...

One of the more interesting areas of my research these days is on what Cultural Psychology calls “the Laws of Sympathetic Magic.” These laws or mental routines are very relevant in my Finding Manuland project (particularly the Law of Contagion), as well as in Decoding Trolls. However , the ability of Disinfolklorists like MAGA or Russia to convince us, using Disinfolklore, of the complete opposite...

Russia is attempting, accidentally on purpose, to blow-up Europe’s largest nuclear power plant: Enerhodar in Zaporizhzhia, which it has been violently occupying since 3 March 2022. [full thread cataloguing in hundreds of Tweets Russia’s attempt to hold Europe hostage to nuclear blackmail: Provoke the Distress, then Purport to Salve It, which is part of Russia’s Provocation Logic: https://x.com/dec...

[Lieutenant-General Budanov, chief of Ukraine’s main military intelligence directorate - HUR - nicknamed “The Owls”] Elmo Robin and Druidey Don Batman dressed up in Marvel Universe costumes (through AI and In Real Life). Posting them them on their own Disinfolklore propagation network X. And compelling other oligarchs to do likewise of theirs. Were embedded in Disinfolklore - stories that purposef...

I would like to talk about character and characters in Disinfolklore. But maybe I will start quickly with just a brief précis of what I mean by Disinfolklore, because maybe not everyone here is aware of how I conceive of Disinfolklore. So in 2016, I detected my first Disinfolklore Galaxy in Russia-occupied eastern Ukraine. Now I detect multiple Disinfolklore Galaxies. Make America Great Again, MAG...

In the Færy Tale, Donald and Ruschia always triumph. Notice the similarity in structure? That’s Disinfolklore. An illusion. Doesn’t correspond to reality. It’s promoted by Disinfolklore. Now, start reassessing ALL such “inevitabilities” (Ruschia always wins, Trump gets away with everything). Such “inevitabilities” are deliberate Disinfolklore injected through repetition into our minds by those wis...

Two Russian mafia dons meet in Alaska. As cover they chat about ceding territory, they don’t and never will control. Two Russian mafia dons trying to archetype themselves as Reagan / Gorbachev. Two Russian mafia dons meet in Alaska to condemn millions of humans in those territories to certain torture, starvation and death. Two Russian mafia Dons meet in Alaska. Druidey Donald Draumpf Disinfolklore...

So another so another busy week in the Disinfolklore Galaxy that we are currently being wrapped up inside. I don’t use the term Disinfolklore Galaxy lightly. It is a technical term. I can define it scientifically. The easiest way to understand what’s happening to us, if you are not MAGA, then just look at MAGA and see how people were wrapped up inside MAGA. You think ‘gosh, that’s really odd. That...

Here, Decoding Trolls speaks about hunting for patterns in data. Disinfolklore is one such pattern that recurs in multiple different voices in forms of geopolitically relevant discourse that we do not associate with folklore or child-like emotionally resonant story-telling. Yeah, part of what helped me see this pattern, this is what I really do. I hunt for patterns in data. And I assimilate, as ma...

President Zelenskyy's fluent in 21st century emotion-moving activities (trolling). He’s a master of what experts call the “magic-religious” aspect of the mysterious practice of leadership and sovereignty. He’s also an expert in the other aspect of the sovereign: the juridical. Duncey Putin and Don Disinfolklore Trump, by contrast, are stuck in the twentieth century. Let’s break them down into the...

It's 1942. You live by the railway. You see the trains travelling to Auschwitz. Would you know you're witnessing genocide? Between 2015 and 2018, working in eastern Ukraine as a diplomat, I witnessed a stealthily prepared and executed genocide. Even though I had studied the holocaust. Read much of its literature. It was not for several years after leaving that place, after the full-scale invasion,...