Barbell Business

This week on BARBELL BUSINESS we interview Max Shank. We discuss: How to make the right decision every time with a cost/benefit analysis How to outsource and automate parts of your gym business Why you should create defined roles for yourself, the partners, and employees in your business How to set up productivity hacks to be more effective in your workflow Also be sure to check out our latest cha...

This week on BARBELL BUSINESS, we discuss:  How you can utilize social media to get clients in the door during your slow season How to create a strategic social media plan to target your specific client demographic  Why you need to have a consistent, organized, and uniform social media posting plan How to use social media like a strategic marketer with CTA's, story telling, and brand development. ...

This week on BARBELL BUSINESS we discuss: How your retention rate is effected by the first interaction you have with your clients How you can manage the expectations of your clients so they understand the value of your service Why you should be tracking and benchmarking your retention rate numbers so you can make educated decisions How to use effective communication to stand out from other gyms, a...

This Week On BARBELL BUSINESS we interview the founder of Barbells For Boobs, Zionna Hanson. In this episode we discuss: How to tap into a community and create social change. How to implement problem solving tactics into your business. Why you should be implementing more community events at your gym. How you can become a health care advocate for yourself and teach others to do the same. Gym owners...

This week on BARBELL BUSINESS, we interview Ben Greenfield and discuss: His business model which allowed him to charge the premium for a high end personal training concierge club How he became NSCA National Personal Trainer of the Year in 2008 How he made 6-figures a year running 2 gyms and a few boot camp classes How he automated and scaled his business to get his life back Be sure to check out B...

This week on BARBELL BUSINESS we interview Eric Amzalag at CrossFit Encino and talk about how you can differentiate your gym from "just another CrossFit box" in a flooded fitness market. We discuss: The benefits of differentiating your CrossFit box and the services you offer and how that set you apart in a flooded market. How to add more value propositions so you can charge more for your monthly s...

This week on BARBELL BUSINESS we discuss what the proper onboarding process looks like including: The different ways to structure your onramp  How to choose the best coach to run your onboarding experience How long your onboarding process should be How to transition your clients from onramp to regular classes  The Sales psychology to convert new clients into long term customers

This week on BARBELL BUSINESS, we discuss: How you can culture a culture of consistent learning in your gym How continuing education can impact your retention rates for both coaches and members Our favorite educational resources The class shadow scorecard we use to assess our coaching staff to help them improve their performance during class Be sure to head to barbellbusiness.com/classshadow to do...

This week on BARBELL BUSINESS, we interview Lachy Rowston and Raph Freedman from The Mind Muscle Project and discuss: How to sell 100% of your gym memberships on the phone without ever having to do the free intro session How to close over 50% of those sales calls How to cultivate intentional and consistent culture at multiple gyms To listen to The Mind Muscle Project, find them on: Instagram:@lach...

This week on BARBELL BUSINESS, we're trying something new. We're sending you episode 100 from the #1 health and fitness podcast in Australia The Mind Muscle Project. In this show, we're the guests! And we discuss: The origin story of Barbell Shrugged The biggest business and life lessons we've learned along the way Where we're headed as a company and in our personal lives If you enjoy the content...

This week on BARBELL BUSINESS, we discuss: The types of people who affect your outcome The categories of your life that are influenced by the company you keep The people (and companies) who may be in your blindspot How you can mindfully choose who to surround yourself with in business Enjoy the show!

This week on BARBELL BUSINESS, we discuss: The box owner as the backbone of the CrossFit industry The increase of quality fitness entrepreneurs over the years The risk and reward of being a box owner The level of appreciation the community owes gym owners The evolution of gym owner mentality and mindset

This week on BARBELL BUSINESS, we discuss: How to eliminate the mystery of running a business The new sustainable CrossFit business model How to finally take control of your destiny as a gym owner What next steps you should take. Either shit or get off the pot. Enjoy the show! Be sure to take the Ultimate Member Lifecycle Marketing Challenge at www.barbellbusiness.com/lifecycle

This week on BARBELL BUSINESS, we discuss: What a marketing/sales funnel is and why it's important to understand the phases The symptoms of leaky funnel syndrome How to heal your leaky funnel How lifecycle marketing has replaced the traditional approach to marketing tactics How lifecycle marketing is a much more simplified yet amplified approach to growth and retention An introduction to the Ultim...

This week, we chat marketing video expert Justin Ross. His specialty is in creating videos for health and fitness brands and helping you to get more clients in the door and retaining those you already have. If you're using great videos in your marketing you are probably experiencing more engagement with your brand. People want to connect with you and video is the best way to authentically connect...

This week on BARBELL BUSINESS, we interview Mycal Anders of CrossFit PHX, a former Marine turned CrossFit box owner. We talk about his entrepreneurial journey and how he has become the successful gym owner we now as today. During this episode you will hear about: How to select good coaches Internship programs How to sell and ask for money Mycal's first Barbell Mastermind retreat and the changes he...

This week on BARBELL BUSINESS, we had the pleasure of sitting down with Jesse Elder, a spectacular business coach who came from the martial arts world and where he ran several very successful studios. Give this show a listen front to back. I promise it's full of many gems. Find out: What is actually keeping you from achieving your goals How to upgrade your life across the board and be insanely pro...

This week on BARBELL BUSINESS, we discuss: The difference between selling memberships and selling solutions The benefits of a premium pricing strategy How emotional connection > benefits > features How to increase your gym's perceived value Get the free success story template discussed in this episode at http://go.barbelllogic.com/success-story Enjoy the show!

This week on BARBELL BUSINESS, we interview Adee Zukier, the owner and founder of Working Against Gravity. She discusses: The evolution of their online nutrition program and business model Hiring virtual assistants and new employees Their new referral and social proof model Optimizing the user experience Keeping your clients accountable for long-term success and extreme ownership Enjoy the show!

This week on BARBELL BUSINESS, we interview Craig Ballantyne, author of Early to Rise ,  creator of the Perfect Day Formula , a Strength & Conditioning coach, author of Turbulence Training, a contributing author to Men's Health magazine, and a member of the Training Advisory Board for Maximum Fitness and Oxygen magazines. He discusses: Dealing with anxiety and the feeling of impending doom The rea...

This week on BARBELL BUSINESS, we interview Onnit Academy's Chief Fitness Operator John Wolf and Chief Fitness Enforcer Juan Leija on: The Onnit Culture, Vision, and Mentality How you can turn your gym into one of total human optimization The beauty behind effective loveable communication with your team and clients The power of a like-minded entrepreneurial community How to mix automation and pers...

This week on BARBELL BUSINESS, we interview Andy Petranek, founder of the Whole Life Challenge and CrossFit LA, one of the first original 10 CrossFit gyms and one of the most respected CrossFit gyms in the world. In this episode, Andy discusses: the story behind how he created one of the first CrossFit gyms in the world what he believes to be the best training model for the modern CrossFit box how...

This week on BARBELL BUSINESS, we interview Angelo Sisco owner of the hugely successful O'Hare CrossFit and one of the members of the Barbell Mastermind. He discusses: How to have heart for more than just your members' fitness goals but for their success in life The single most important action that someone needs to take in order to improve the culture at your gym What a great culture does for you...

This week on BARBELL BUSINESS, we discuss: The entrepreneurial emotional rollercoaster How to remind yourself you don't suck with the reverse gap Our favorite tricks to training yourself to also celebrate what you've accomplished in the past Enjoy the show!

This week on BARBELL BUSINESS, we discuss: Commonly distracting operations tasks that waste time and energy The high-level tasks a gym owner should not lose touch with Game-changing opportunities ALL gyms should put into place to 10x their efficiency Remember, if it's not a hell yea, it's a hell no.  Enjoy the show!