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  Small credit unions often find themselves in the shadow of larger banks, with the threat of mergers looming large. But is there a way for these underdogs to not just survive, but thrive amidst such challenges? Enter Peter St. Onge, President/CEO of Trademark Federal Credit Union, who knows the pressure all too well. Upon stepping into his role, St. Onge was greeted with daunting challenges: a st...

In this episode, we uncover the invaluable lessons that credit union leaders can learn from the remarkable Ronaldo Hardy, the new CEO of NACUSO. With a deep well of industry experience and a track record as a purpose-driven, high-results CEO at Southwest Louisiana FCU, Shell Geismar FCU, and as the "Chief People Officer" at his consulting firm, "CU Strategic Planning," Ronaldo is a wealth of knowl...

Are you a credit union leader or stakeholder looking for a competitive edge in auto lending? Don't miss this must-listen episode of 'Banking on Experience,' where we pull back the curtain on the auto lending industry. Our special guests, Kurt Howard and John Riley of CU Alliance, will share exclusive industry data on emerging auto market trends that are reshaping the landscape. Here's what you can...

Is the traditional lending model under threat?  Today's guest believes we're entering a "New World Banking Order," a change of such great magnitude, that only the banks and credit unions that adapt their lending strategies quickly will survive.  Join us as S. P. "Wije" Wijegoonaratna, CEO and Founder of Aliya, unravels the limitations of traditional FICO scores and explains the significance of hid...

Ready to Achieve Credit Union Marketing Excellence on a Shoestring Budget?   Ever feel like a Credit Union marketing MacGyver, being constantly nudged to craft marketing miracles with what might as well be a shoestring and some chewing gum? We've all been there.   But hold your head high! Even in a sluggish economy, being a Credit Union marketer isn't about losing, it's about reinventing yourself...

The burning question for many credit unions is: "To Merge or Not to Merge?" It's a decision that carries profound implications, and one that's becoming ever more pressing in our turbulent financial landscape. With an array of challenges confronting smaller credit unions, is merging the only path forward? Or might your credit union be missing out on unexplored avenues for growth, hidden in plain si...

It's no longer enough for credit union contact centers to simply answer questions and resolve issues. To remain competitive and ensure sustained growth, credit unions need to transition their contact centers from mere service providers to revenue-generating powerhouses. Join us in this enlightening episode as we delve deep into how credit unions can revolutionize their contact centers and turn eve...

Introducing new technology to your Credit Union can feel like trying to launch a spaceship with a rubber band.   But what if we told you there's a secret weapon—a cheat code—to help you leap over the hurdles of adopting new technology?    Imagine your Credit Union smoothly adopting innovative fintech, all while expertly managing risk.   Our guests on today's show are announcing a special event des...

  We're in the middle of an insurance crisis: Credit Unions and community banks are being dropped by their providers while premiums skyrocket. Likewise, consumers face escalating insurance costs as global economic instability intensifies. Here's a snapshot of the escalating insurance costs: Car Insurance: A 14% surge from 2022-2023 (Quadrant Information Services). Health Insurance: A 58% increase...

  Here's an uncomfortable reality that our Credit Union comrades must grapple with: a whopping 84% of digital transformations fail, according to Forbes.  And this isn't just a Credit Union issue; it's an industry-wide epidemic, with every data point on the internet citing a two-thirds or higher failure rate. What truly unnerves us about this staggering statistic is the impact it has on our Credit...

  In recent weeks, we've seen deposits move from regional banks to colossal, too-big-to-fail institutions, as people grow increasingly concerned about their deposit safety. Is this the perfect opportunity for Credit Unions to showcase their unique value to Americans and increase their market share? And if this is a golden opportunity to win hearts and minds, how can Credit Unions present themselve...

Looking for brutally honest answers to your liquidity challenges? Then you won't want to miss out on the first-ever Banking on Experience Live Podcast: Liquidity Crisis 2023 and actionable solutions. This live podcast brought together a community of credit union professionals and industry experts who are committed to sharing their insights, knowledge, and experience to help you solve your liquidit...

As we strive to embody our values, it's essential to evaluate ourselves periodically. Joe Winn, also known as the "CU Geek" and a Data/Marketing Jedi, has demonstrated as President of GreenProfit Solutions that aligning your Credit Union's business model around social purpose is vital.  During this week's episode of Banking on Experience, we discuss how straying from the "People Helping People" ma...

  Taylor Nelms is here to reveal Filene's latest Breakthrough research for Credit Union Success. Armed with insights from Filene's cutting-edge incubators, research projects, and focus groups, Taylor talks about the toughest problems facing Credit Unions and how to solve them. Now, let's talk about the awesome organization Taylor Nelms is a part of.  Birthed in 1989, Filene Research Institute is l...

Are you ready for more from the "CU That Could"? Well, we've got you covered! Becky Reed, CEO of LoneStar CU, is back by popular demand for the second installment of our deep dive into the world of cryptocurrency.  Joining her is John Wingate, CEO and Founder of BankSocial, whom she affectionately refers to as her "crypto bro from another mo." In this episode of "Banking on Experience," we take a...

This week we are honored to have the Vice Chair of the NCUA (and Maine small-town boy), Kyle Hauptman. Kyle opens up about the biggest political and economic issues that are hitting our Credit Unions and their members during this recession,  the current and future economic climate, the upcoming GAC (Governmental Affairs Conference), and his journey from Bar Harbor, Maine, to his appointment from t...

  Dear Credit Union Listeners, if you're thinking of dismissing Bitcoin and not making it an option for your members, you may be missing the big picture.    Your Members didn't stop making investments after they discovered what Bernie Madoff was doing on the 17th floor of the Lipstick Building. According to this week's guest, this FTX fiasco is no different –– the demand for Bitcoin will continue....

Yeah, we're definitely in a recession, but that doesn't mean Credit Unions should sit idle. It's time to take action.  Back by popular demand, Jim Ryan, VP of Strategic Partnerships at Curql Collective, is here to help us kick off 2023 with a message of hope. In this episode, Jim gives his take on the 2023 recession and how strategic participation in Curql Collective and Curql Fund can help solve...

Everyone in the Credit Union space has heard the same thing for almost a decade: The fintechs are coming! But few people have offered Credit Unions actionable advice on how to compete in the era of ever-changing financial technology –– until now. Ron Araujo, President of Mission Federal Services, LLC, a CUSO that has become one of the country's first fintech investment funds for CU products and se...

You know your Credit Union needs to rethink its marketing strategy going into 2023. But how, exactly, are you going to do marketing differently?  To help you answer this question, we brought on a brutally honest marketer with over 20 years of experience.  Enter Isaiah Moskowitz, Owner of LTI Business Solutions and MC for the Cooperative Credit Union Association's Podcast, The Insider Forum!   On t...

After years of throwing the CECL "Message in a Bottle" back into the ocean, the Credit Union industry now must comply and set money aside from every loan in case things go sour.  Is this rainy day fund just in time, or will this regulation hinder the growth of Credit Unions big and small?  Michael Cochrum pilots the ship in this week's episode. He breaks down the history of CECL, how to use data t...

There is good reason to believe that we will see a major auto-loan default crisis coming very soon.  What will happen to vehicle values and the loans attached to them? And how will this affect your Credit Union and its members?   If only there was a "crystal ball"...  Enter Jim Tenhudfeld, President of Frost Financial Services.   Jim has over 25 years in the world of Protection Products for Credit...

Here's the bad news for you Credit Union folks: You are losing your competitive advantage over banks.  Historically, Credit Unions have had advantages over banks in the following areas –– rates and fees, member service, and digital technology.  But now, banks are catching up to Credit Unions in all three areas. On this episode of the banking on experience podcast, Dave Cerwinski is going to help y...

Imagine if there was a CUSO that paired your Credit Union with cutting-edge fintech solutions -– to help you implement leading technology faster, easier, and more affordable.  On second thought, you do not have to imagine this scenario. The golden ticket for your Credit Union is finally here.  Jim Ryan, VP of Strategic Planning at CURQL Collective, breaks down his definition of "the COVID pivot,"...

If you're at a small Credit Union and are being told "you can't" because of your asset size, this podcast is for you. Becky Reed, CEO of Lone Star Credit Union, is proving day in and day out that a can-do attitude –– regardless of your asset size –– and a willingness to say "yes" instead of "maybe later" is what you really need to grow in today's CU Market. We dive in on leveraging CUSOs, embracin...