Baltic Brand Talks

In this Baltic Brand Talks episode, Kristiāna Valbe-Uzrauga Head of Marketing & Group Brand Lead at Balcia joins conversation with brand strategist Lelde Dālmane. This is was a true Baltic Brand Talks since Balcia is a brand that covers all three Baltic countries and beyond. Balcia is true challenger brand in the purest form. In 2023 Balcia was the bravest insurance brand according to Brand Ca...

The podcast host team Andris Rubins, Rihards Ginters and Lelde Dalmane sat down together to see what’s trending. It seems like the search for humor in advertising is a really hot topic. This episode is a bit different - our team has gathered their top picks from Cannes Lions-awarded campaigns and shared their take on why these campaigns are worth exploring. What’s trending closer to the Baltics? B...

In this Baltic Brand Talks episode, the CEO of Magic, Andris Rubins, dives deep into conversation with Sara Hannson, Brand Strategist & Partner at KIOSK and ex-Global Social Media Manager at Oatly. The conversation follows Sara’s career - 10 years at Oatly where she shares how to translate data and human insight into advertising, how to keep the brand consistent without being expected and the...

In this Baltic Brand Talks episode, the CEO of Magic, Andris Rubins, dives deep into conversation with Liisa Ennuste, Creative Director at Bolt. They cover the latest Bolt activities, approaches and challenges. Building a distinctive brand that provides several services across multiple countries is one of the toughest challenges any creative could have. Liisa shares how she and Bolt’s team tackle...

We have a very tasty and pink deep dive. We uncover what happened behind the scenes of one of the greatest rap battles of the century. That’s right - the one between Riga and Vilnius. in the conversation we’re joined by Vasara Visockaite, Go Vilnius Digital Marketing Manager and Madara Oga, Senior Project Manager in Marketing division at Riga Investment and Tourism agency. Pink runs in both their...

Tune in for the first episode featuring an interview with ANDY PEARSON, VP of Creative at Liquid Death – one of the fastest-growing non-alcoholic beverage brands in the world with a hell of a story to tell. ANDY PEARSON is pioneering a radical approach in crafting a brand that challenges boundaries and revolutionizes the traditional water market. In this episode, ANDRIS and ANDY delve into the dis...

Welcome to Baltic Brand Talks! An irregularly regular podcast about all things creative and trending. Created and hosted by MAGIC & Wit Consulting as a part of the Baltic Brands eco-system. In this intro get a sneak listen of what to expect in the upcoming episodes, and what current trends Lelde, Rihards and Andris have up their sleeves. Trends covered in this episode: Mona Lisa moved to the L...