B2C Lead Generation

This week we chat to Dan Turner, CEO of Unity 4, to look at why good data is key to making a good call centre. We touch upon conversion rates, speed, ways to improve performance, and exceptions to the rule... 

We talk about Transparency all the time on this show, but this week we're going deep into the subject with the help of J Cromack. We look at why it's so important and why it's the key to unlocking growth. 

Low level deception is something no one is talking about, but it needs to be discussed. We're talking about small deceptions that largely go unnoticed, but that can add up to huge amounts! We show you were it occurs and how can you protect against it! 

This week we look at Publishing in Lead Generation with Ben Helyar from NetRev, with focus on ways to build long term relationships and nurture prospects to make every lead count. 

Oliver Kenyon from the Landing Page Guys speaks to us about what it takes to build the perfect landing page. This episode is absolutely jam-packed full of actionable tips that you can use to improve your landing page today.

This week Daniel and Simon strip things back to basics and look at what Validation means in Lead Generation. They go deep into how it works, the different types of validation there are, and most importantly, who should be using it! 

This week we look at how the changing landscape of digital marketing requires new technology as a method of protecting the privacy and data of consumers. We speak to Alain Desmier from Contact State about his tech and about the importance of building trust between brands and lead generators. 

This week we caught up with Alex Curtis from The Lead Engine to discuss what it takes to build lead gen brands as a method of generating more and better quality leads. 

We chat with Will Laurenson about Conversion Rate Optimisation. This can mean a lot of different things, but ultimately it always comes back to this: improving your lead generation performance and results. We chat through ways you can aim to improve your CRO and also the added benefits beyond simply capturing leads. 

In this episode we chat with Peep Laja about all things copy and messaging. We look into how improving messaging on a landing page or advert represents a huge opportunity for lead generators and brands to maximise conversion rates and performance. 

This week Daniel and Simon try and answer a simple question to help any lead buyer. If you're buying leads what can you do to maximise your conversion rates on those leads? A quick chat with simple, actionable tips and best practices. 

This week it's a case of double the guests and double the value. We chat with Alex and Karol from CJ Affiliate and look at just what it takes to run lead generation for a huge affiliate network. Expect amazing insights from two experts in the field. 

This week we bring in Michael Ferree, CEO of Lead Generation World, to delve deep into all he has learnt from his years in the industry. We look at some of the best practices... and some of the worst. We also try and get ideas you can use in your own lead generation. 

In this chat with Hein van Vroenhoven of Response Concepts we look into the world of Co-Reg and how brands can use Co-Reg as part of their marketing. We explore how Intent is a spectrum you can navigate, and why the Dutch are so good at lead gen. 

In the ultimate form of transparency, Kelly Gordon not only runs a highly successful Lead Gen agency but she also runs a course where she tells you how you can do the same. In this episode we chat through some of her best tips for how to take your Lead Gen agency to the next level. 

In the episode, Daniel and Simon aim to quickly answer a question that should be really helpful to anyone in the community.  How do lead generators add value?   They look into practical tips and actionable ideas all lead generators can use to improve their position, the quality of their work, and the value they offer to clients.

Episode 3 welcomes Josh Littler of Digital Mojito, who joins us to tell us exactly what it takes to start your own Affiliate Network, and the passion and dedication required to make it successful. We aim to get you practical tips, hints and advice to help your own work as we deep dive into this world. 

Offshore Tele Leads can be something of a misunderstood world. In this second episode we aim to pull back the curtain and get the truth about how Offshore Tele Leads work with the help of Chris Hadland from Aura Media. 

In our very first podcast, you'll go deep into the world of Native Lead Generation with the help of Version Two's Joe Williams.  Expect an in-depth discussion on all things Native, full of tips, hints, and practical ideas. We also look at why Native presents a huge opportunity for brands and lead buyers.

Welcome to B2C Lead Gen. On this podcast you'll take a deep dive in to the world of B2C lead generation and discover tactics, advice and in depth information from experts who operate and dominate in this market.  The content is a blend of conversations, interviews, and fireside chats with B2C industry experts.