B2C Lead Generation

In this podcast we look at how brands can better use lead gen, offering practical tips and ideas for ways to boost your customer acquisition and unlock growth.

If you're a brand using external call centres how can you level up your results? We provide tactics and tips to transform your results and help you unlock sales!

When you are buying leads for a company there is a process you can follow to maximise performance. In this latest episode we speak through ten key areas you should focus upon to improve results and transform your lead buying.

When it comes to lead generation both buyers and sellers need to be aiming for leads as close to the point of sale as possible. We explain exactly what we mean by this, examine the spectrum of intent, and look at why this only works if Marketing and Sales are de-siloed.

This is one for the Financial Services Aficionados in the UK. We speak to Nigel Borwell from Lead Tech to look into the FCA and to examine the good, the bad and the ugly of the Financial Services Industry. 

We have another live pod brought to you from Lead Generation World London where we pick a random question out the hat and hit record. In this episode Ryan Berry from Cornerhouse Media answers the question: Everyone Has Been Ripped Off In Lead Gen - Tell Us Your Story

This week Daniel and Simon take a closer look at the unfair advantage brands have in lead gen. They explain what this means, how brands can capitalise upon it, and why lead generators should see an opportunity. 

We speak to Kilian Le Menestre and Leo Hauet from Hipto to look at how you can get your leads and your call centre working in perfect harmony to achieve more sales. We examine everything from secret sauce to the magic dashboard! 

It's one of the first questions new lead buyers ask, right? Good news... we answer it. We give you tips and actionable ideas to locate and build relationships with good quality lead suppliers.

In this new strand we'll be posting mini-podcasts we recorded live from Lead Generation World with the biggest names in Lead Gen. First up we have the godfather of lead generation Bruce Cook from LendingTree who answers the question "What is your biggest F*ck up?" 

We connect with Zach Measures from Everflow to look at all things partner marketing. What exactly it is and how do you use it in lead gen? What are the opportunities in partner marketing for brands, publishers and lead generators? Why are relationships so important in partner marketing? We get you answers to these questions and a lot more. 

You've probably heard that joke before, right? People comparing lead gen to the Wild West? Chaos, lawlessness? Sure, it's a joke, but where does it come from? Why does that perception exist? Is it fair? We try and answer these questions in this week's pod!

We connect with Marianne Withers from The Verity Centre to have a look at how effective outbound can be. We discuss everything from the importance of protecting the brand and training agents to building strong relationships with prospects.

Is lead generation an industry or a marketing tactic? Is this even important or is it a case of semantics? Maybe it's a life-affirming obsession (at least according to some on LinkedIn). One thing is for sure...  in the world of marketing Lead Generation is unique! 

Daniel and Simon talk through the power of the brand, looking at how it can amplify performance for lead buyers and why lead generators needs to start building their own ones. 

Double the guests, double the fun! Scott Payne from SDP Solutions and Michael Ferree from Lead Generation World to talk to us about the importance of educating lead buyers (and an awful lot more).

This week we are joined by Oren Greenberg from Kurve to look into ways lead buyers and brands can level up their lead nurturing and ultimately build stronger and longer lasting relationships.

This week we look at the importance of tracking your sources of data at a very granular level. We examine what this means, how to do it, and the benefits of doing it. It all comes back to taking control and making more sales! 

Simon is back after giving a talk about in San Diego for the Lead Generation World Conference. We go over the main differences in lead generation between the UK and the US, covering transparency, software, verticals and a lot more. 

This week we flip things around a little and try and get some tips for lead buyers from the perspective of a top lead seller. Ryan Berry from Cornerhouse Media gives us his inside track, with great advice for lead buyers on how to get started, what channels to focus on in 2022, and why randomness is a huge deal.

We're back! Season 2 is here 🙌 We ease you - and ourselves - back into it with some predictions about what we expect to see in lead gen in 2022. 

This week we welcome George Collins back to the show as we explore exactly what it takes to build a brilliant value exchange programme and why quantity always wins out in the end.

Everyone is dreaming of a secret sauce.... trouble is, there isn't one! But there is Progressive Profiling and no one really does it that much... and it's pretty damn saucy . We explain what it is and how you can use it to get a HUGE competitive advantage.

Thank you pages are massively underutilized. In this week's episode we give you 5 ideas to get more from your thank you pages and put them to better use. It all comes back to the metrics you are using to measure success. If you're chasing leads then a thank you page is the end of a journey, but if you're chasing sales a thank you page is just the beginning... 

This week we pull back the veil on the dark side of Lead Gen. We explore what Ping Post is, explain how it varies from Ping Trees, and examine how it is used to exploit the most vulnerable in society in the Pay Day Loan industry.