B2B Sales and Marketing #FriTalks

In this episode, we talk about Go-To-Market Strategy and how to build it for B2B markets. We share our thoughts, best practices and practicalities around this topic, like: - What is GTM strategy - What are key elements and how practically plan them - How to make strategy and execution aligned between sales and marketing and many more.

Gartner has found that B2B buyers spend 45% of the time on independent research, while only 17% on meeting with potential suppliers. Under these conditions, marketing content plays a critical role in helping buyers make a decision. Thus, many companies rush to produce tons of content and make it available online, hoping to catch prospective buyers. However, only some manage to build long-lasting i...

There are over 8000 different marketing technology solutions, and the number keeps on growing. A recent Gartner study reveals that large companies pay more for marketing technologies than salaries for their marketing employees. In this episode, we try to understand if and what technology tools are essential for running b2b marketing.

In this episode, we discuss why the people-first approach does help win more business. And try to figure out what is behind the approach in practical terms, how the organisation and the person should contribute to it to make it work.  Our guest is Wim Dierickx , Unit Leader at Tri-Finance, a Consultancy company with over 500 consultants operating in Belgium, Netherlands, Germany and Luxemburg...

With the growing demand and use of Cloud services by businesses of all sizes, it becomes a commodity market with high competition and declining profitability.  But what makes some IT companies grow and generate substantial margin while others are suffering to keep their Cloud business afloat.  In this episode of FriTalks, we discuss with Gabor Vass – Director of Partner Go-To-Market at M...

In this episode, we talk about differentiating the brand by product uniqueness. Our guest - Andrey Burlutskiy , Head of Marketing at Master of Code Global. Fan of our future, IT-showman and entrepreneur, sharing learnings from building a global brand and unique value proposition in a highly competitive AI marketplace. Master of Code is a Conversational AI company offering the next generation of cu...

In our second Sales and Marketing Fri. Talk , we discuss how to build a strong partner channel to grow sales globally. Our guest - Gints Mednis , Head of Business Development at Sonarworks, will be sharing his story of establishing a global partner channel and growing sales by 2000% in just 2 years. Sonarworks is an award-winning audio technology innovator whose patented technologies are now used...

In the inaugural session of the Sales and Marketing Fri Talks, Andrejs Juščenko is set to interrogate Rolands Ozoliņš to try and squeeze out everything Rolands knows about breaking into international B2B markets. During this live event, we will discuss: - the most frequent wrong assumptions companies have about expansion to international markets - the difference between Local and International sal...