B2B SaaS Marketing Snacks

Why do some minimum viable SaaS products catch fire immediately, while others struggle to gain traction, even with solid execution? This is a challenge that keeps many early stage founders up at night. Building a great product is just the beginning. You've probably heard people say… “just turn on marketing and revenue will flow.” For some, it can be that simple, but often it isn't.  In Episode 74...

Ready to future proof your SaaS marketing strategy and get the most out of your 2025 go to market? This episode is packed with insights you can take straight back to your company to grow faster.  On Episode 73 of the B2B SaaS Marketing Snacks Podcast, our hosts Brian and Stijn navigate through trends such as AI's game changing role in marketing, to other significant changes in personalization, con...

Why do so many CRMs fall short of their potential to drive revenue generation and retention? With the right setup, usage, and maintenance, your CRM strategy will be the key to unlock your startup’s true revenue machine. On Episode 72 of the B2B SaaS Marketing Snacks Podcast, Brian and Stijn interview a special guest: Fadi George , co-founder and CTO of Kalungi and a RevOps master. He’s implemented...

If your B2B SaaS company is sales-led, building the right partnership program can rapidly accelerate your growth and long term success. But not every software company succeeds at partnership marketing! If you have a lack of resources, not enough strategy or just poor execution and enablement, this powerful go to market motion will go nowhere. On Episode 71 of the B2B SaaS Marketing Snacks Podcast,...

The B2B SaaS buying journey isn’t linear – it is much more complicated than that. At any one time, only 5% of your addressable market is actively in-market and seeking a solution. These prospects are ready to click that “schedule a demo” button after seeing your paid search ad or visiting your website’s pricing page.  But what about the 95% who aren’t ready to buy? This is where demand creation co...

If you are under 30 and your career isn’t skyrocketing in marketing, should you move to product or supply chain? A recent episode of Scott Galloway’s celebrated podcast, Prof G Pod, made the claim that the true innovation and differentiators today for companies are on the product side and not on the marketing side. Galloway is an American public speaker, author, podcast host, entrepreneur, and cli...

For any new B2B SaaS company, the product launch is a critical moment in time. Done correctly, you gain traction and jumpstart getting revenue in the door.  For more mature companies, it’s an new opportunity to connect with the market, bring excitement to your new product or product evolution and celebrate your users.  Either way, a successful launch requires planning, coordination, and focus. In...

With AI now baked into nearly every software solution, how can you get the most out of it to grow your SaaS company?  Used wisely, smaller teams can achieve more with less effort.  However, AI isn't a magic solution for SaaS marketing. Used unwisely, it creates generic content, adds inaccuracies, and provides a negative impact on your brand in the mind of your ideal customer. If you're a marketer,...

Don't let a badly chosen or implemented acquisition TKO your software company's success trajectory. In Episode 66 of B2B SaaS Marketing Snacks, we tackle how to make sure a potential acquisition is the right move and, most importantly, how to get the most out of it. Growth by acquisition can be a powerful way to accelerate your go to market approach. Acquisitions allow you to: -quickly enter a new...

Strategy, growth targets, messaging, and funnel focus: get ready to solve four of the biggest problems that B2B SaaS marketing teams face on a daily basis. Identifying and eliminating problems in these areas for your organization needs to be a top priority.  In Episode 65 of the B2B SaaS Marketing Snacks Podcast, we discuss how to unlock new levels of performance by fixing these common issues: How...

Innovative products are the bread and butter of SaaS companies, and it can be tempting to try new things. But when it comes to launching new products, many B2B businesses can stumble at first. Episode 64 of the B2B SaaS Marketing Snacks Podcast is the third and final episode in our Ansoff Matrix series. We discuss the right side of the famous Matrix: product development and diversification (“the p...

Selling an existing current product or service into a new group of software customers can be a big challenge. Today we dive into strategies for marketing expansion for your SaaS company using the wisdom found in the upper left quadrant of the famous Ansoff Matrix. In Episode 63 of the B2B SaaS Marketing Snacks Podcast, we talk through the indicators you should look for when considering a marketing...

The secrets to greater market penetration for your software company can be found in the lower left quadrant of the famous Ansoff Matrix. In Episode 62 of the B2B SaaS Marketing Snacks Podcast, we show you how to use Ansoff's Matrix to make the most out of what you already have. You can expand your share of an existing SaaS market using your existing software products and/or services.  You will nee...

As a SaaS investor, how do you predict how fast a company will grow? You need to know if you're looking at a rocket – or a tugboat – in terms of potential speed and growth. What are its chances to expand fast in the market? Can it really take hold and nail a niche? In Episode 61 of the B2B Marketing Snacks podcast, we talk through all the factors to look for in a company that show it is primed for...

As a SaaS founder, hiring the right marketing leader for your startup is one of your most important yet tricky tasks. The wrong choice means lost time, revenue and resources when you need speed, scale and skill. How much experience is enough? Will they fit your culture? Are they going to get the growth results your investors demand, quickly enough?  In this episode of B2B Marketing Snacks, our exp...

As a SaaS founder, the pressure to move too fast can be relentless. It can be tempting to cut corners and try and gamble on your scale through quick wins and growth hacks.  More often than not, these initiatives become distractions that end up wasting time, money, and resources only to deliver subpar results.  In this episode of B2B Marketing Snacks, we detail the right foundation for a B2B softwa...

You have all the experience, connections and drive needed to crush your next top marketing role. Now, what is the best path to getting hired today as a chief marketing officer? Like the famous fable of "the cobbler’s shoes" (in which the cobbler’s kids had no shoes because he was too busy working for others), too many potential CMOs spend too little time on their go to market strategy. They hope s...

Congratulations, you’re the new CMO for a B2B SaaS company! What do you do first? Learn the ins and outs of “making moves” as a new marketing leader: how fast to move and how to tackle all the big and urgent issues you'll face early on. It’s vital to avoid pitfalls and maximize your impact in the short term while building for the medium and long term too. Getting hired as marketing leader at a sof...

The best B2B SaaS marketing teams are built, not bought.  For any software marketing leader, CEO or founder, a crucial part of your job is to teach the new, young, relatively inexperienced people on your team. Small software companies don’t have the big HR budgets that large companies have to hire A-level players. They have to rely on their ability to bring in less experienced, highly motivated pe...

If you’ve tried outsourcing marketing for your B2B SaaS company, you know managing several agencies at one time can be more than a headache. It can mean significant coordination, time, and effort spent even just to get started. Every agency has its own onboarding process, internal project management approach, reporting cycle and more.  As a result, founders can suffer what’s known as “agency fatig...

How do you stand up a marketing team fast? Where do you find the best marketing talent? How far and how fast should you expect these experts to go?  Today’s software founders have an array of choices for rapid growth: internal hires, fractional hires, agencies and/or tactical specialists – but you can’t (and shouldn't) have it all. Typical startups have one of three needs when it comes to getting...

In B2B SaaS, the expectations for a $10,000/mo marketing team are totally different from a $100,000/mo one.  As a Founder, CEO, COO or CMO, you need a way to know: • How do I forecast the amount of lead gen and revenue results to expect? • How large a marketing team do I really need? B2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T...

Many sales forecasts are inaccurate. Let's make yours more predictable: 1. Ground your projections in actual data instead of feelings.  Many forecasts are based on opinion rather than actual data. If you’ve been in business for 3 or more months, you likely have access to data you can use. Let’s say you had 20 demos and 2 closed-won deals in the past three months—with this information, you can star...

A simple 4-step approach to get your goals back on track: Define the problem. Write it down—be specific. Make sure everyone agrees on the problem. This step is incomplete until everyone interprets the problem in the same way. Uncover the ~real~ root cause. People often jump too quickly to conclusions and favor obvious explanations for symptoms. Most problems are nuanced with many contributing fact...

Jason Fried (37Signals) recently published an open challenge to the software subscription model—their stance is that customers should once again be able to buy and own software products. To pay for them once and own the source code. We discuss both models' pros and cons and speculate why Jason and the 37Signals teams introduced this strategy and manifesto. Here are some of our key takeaways: In th...