B2B Nation

Kristina Halvorson is the CEO of Brain Traffic. She shares her thoughts on her biggest takeaways from Content Marketing World, what brands should think about before developing content, and whether B2B and B2C companies should look at their content differently. Find out more about Brain Traffic: http://braintraffic.com

Rand Fishkin is the Wizard of Moz, Marketing Analytics Software for Search, Links, Social, and Brand. He shares his thoughts on the relationship between content and SEO, how Google algorithms are changing, and the future of content and SEO. Find out more about Moz: http://moz.com

Jeremy Epstein is the VP of Marketing at Sprinklr, a social experience management platform. He shares his thoughts on leveraging social data for business transformation, real time personalization, the customer passion score, and more! Read more: http://technologyadvice.com/blog/marketing/expert-interview-series-problem-enterprise-point-solutions/ Find out more about Sprinklr: http://sprinklr.com

This podcast was recorded on site at the CEB Sales and Marketing Summit in Las Vegas, Nevada and dives into the Challenger Customer as well as the themes and trends from the conference. Guests include: Patrick Spenner, the Director of Strategic Initiatives for CEB's Marketing practice, Brent Adamson, Principal Executive Advisor at CEB, Nick Toman, Sales Practice Leader at CEB, and Jill Konrath, a...

Maureen Flaherty is an email Marketing and Campaign Specialist at Pardot, B2B Marketing Automation software. She shares her thoughts on personas, the importance placed on lead scoring, content strategy, and more! Find out more about Pardot: http://pardot.com

Malinda Wilkinson is the CMO at Salesfusion, a leading marketing automation platform for mid-sized B2B businesses. She sat down to share her thoughts on everything from the customer journey, lead scoring, and the importance of alignment between sales and marketing. Read more: http://technologyadvice.com/blog/marketing/expert-interview-3-tips-nurturing-b2b-buyers/ Find out more about Salesfusion: h...

Matthew Sweezey is author of Marketing Automation for Dummies, keynote speaker, and a marketing futurist. He shares his thoughts on personas, the future of marketing automation, and his upcoming book. Check out Marketing Automation for Dummies: http://www.amazon.com/Marketing-Automation-Dummies-Mathew-Sweezey/dp/1118772229

Daniel Kushner is the Founder of Oktopost, social media management for B2B marketing. He sits down to share his thoughts on everything from social media ROI, employee advocacy, and the best time of day to post. Find out more about Oktopost: http://oktopost.com

Cassie Lancellotti-Young is ‎EVP, Customer Success at Sailthru, omnichannel personalization and marketing automation software. She sits down to share her thoughts on everything from predictive marketing, omnichannel personalization, and why the "customer journey" is the wrong way to look at marketing. Find out more at http://sailthru.com

Kaiser Mulla-Feroze is the CMO at Totango, software that coaches Customer Success teams one step at a time. He sat down to share his thoughts on everything from similarities with CRM, understanding operational models, and the future of CSM. Read more: http://technologyadvice.com/blog/sales/why-customer-success-is-a-company-philosophy-not-just-a-job/ Find out more about Totango: http://totango.com

Robert Rose is the Chief Strategy Officer for the Content Marketing Institute. He shares his thoughts on some of the biggest takeaways from CMW this year, the future of live video, John Cleese, and more! Find out more about the CMI: http://contentmarketinginstitute.com ...and Robert: http://robertrose.me

Ann Handley is the Chief Content Officer of MarketingProfs. She shares her thoughts on the difference between advertising and marketing campaigns, the resurgence of print, personas, and more! Find out more about MarketingProfs: http://marketingprofs.com ...and Ann: http://www.annhandley.com

Joe Pulizzi is the founder of the Content Marketing Institute, a group looking to advance the practice of content marketing, through online education, print, and in-person events. He sits down to share his thoughts on everything from the three-legged stool, the importance of on-going series, as well as campaign-based advertising/marketing. Read more: http://technologyadvice.com/blog/marketing/expe...

Emma Snider is the Section Editor for the HubSpot Sales Blog. She shares her thoughts on the importance of data, attribution, the growing strength of customers and more! Find out more about the Hubspot Sales Blog: http://blog.hubspot.com/sales

Lucy Hitz is the Content Marketing Producer at Simply Measured, a leading social media analytics provide in-depth measurement and reporting. She shares her thoughts on how B2B marketers can learn from B2C, the most powerful social platforms for marketing, and making marketing attribution more clear. Find out more about Simply Measured: http://simplymeasured.com

Sujan Patel is the Co-Founder of ‎Content Marketer and Narrow.io. He shares his thoughts on growth hacking, some trends in content marketing, and the importance of building your personal brand. Find out more about ContentMarketer.io: https://contentmarketer.io ...and Sujan: http://sujanpatel.com

Janis Rose is the Co-Founder of Mailigen, a SaaS company looking to help users create responsive email campaigns, get feedback using online surveys, save time setting up autoresponders.. He shares his thoughts on data in email marketing including the most useful data to pull from campaigns, whether or not too much data can be bad, and how much of your email marketing should be driven by data. Find...

Natalie Issa is the Marketing Director at Woopra, software that helps track customers' web and mobile activity, forms, and emails, all in one place with customer analytics. She shares her thoughts on whether or not data deserves to be a buzzword, the best kind of data for marketers, and the importance of real-time data. Find out more about Woopra: https://woopra.com

Michael Brenner is the Head of Strategy at NewsCred, a leading content marketing platform. He shares his thoughts on why creating engagement content is still so difficult, the importance of research and storytelling, and how visuals fit into the engagement equation. Find out more about NewsCred: https://newscred.com

Jon Ferrara is the CEO of Nimble, a solution offering small businesses features of high-end CRM systems combined with the power of social media. He shares his thoughts on 2015, how social fits into CRM, and the importance of relationships. Find out more about Nimble: https://nimble.com

Sean Zinsmeister is the Director of Product Marketing at Infer. He shares his thoughts on personalization at scale, how AI assists employees and improves the customer experience, how B2B marketers can make the most of segmentation, and more! Find out more about Infer: http://infer.com

Brandon Sellers is the Head of Sales at KarmaCRM, web based small business CRM software. He shares his thoughts on cold emailing best practices, common faux pas, tips and tricks for pre-targeting, and more! Find out more about KarmaCRM: http://karmacrm.com