B2B Marketing: Tomorrow's Best Practices... Today

Leadtail: We Make Social Work For B2B Brands - https://leadtail.com/ Follow us on Twitter - https://twitter.com/Leadtail Karen is a marketers’ marketer. From consumer marketing at Apple in the 90’s to leading global marketing organizations at VMWare and Marketo during key chapters in their industry-shaping journeys, Karen has seen marketing from just about every angle. I’m looking forward to heari...

In this episode of Leadtail TV, Bryan and Christina Ellwood discuss how marketing is at the center of the organization and has its hands in everything. Bryan and Christina also talk about how important focus is to aligning the organization, how she builds marketing teams, how she believes more marketers should view the sales funnel, and more.

Steve Mann wants you to realize how much emotions play into any buying decision, B2B or otherwise. Steve explains how he uses emotions in his go to market plan, what he suggests to do in this time of disrupted markets, and how he uses his learnings from marketing and business in the home to help raise his triplets, and how he uses those learnings in the world of business.

Tamara McCleary shares how she thinks about social ROI and gives her tips on the best place to get ROI on social efforts.   Bryan and Tamara also ponder common misconceptions on social media, the future of social, and the future of AI and work in an ever-changing world.

In this episode, Carla Johnson asks that marketers start to rethink how they approach marketing within organizations so that they can get a larger platform to stand on.   Bryan and Carla also discuss the future of work, how living in a different place can change your marketing and business perspective, and also how marketing can begin to break out of silos that they can so often feel stuck in...

Kyle Akerman believes that you should take a Beer and Tacos approach to analytics - enjoy your qualitative and quantitative analyses together.   Kyle and Bryan also discuss how his digital psychologist certification helps him daily to help clients understand their customers with context of human rationality and irrationality, how improv comedy and radio DJ'ing has helped Kyle in business, and...

Ashley Faus wants your content to work less like a linear funnel and more like a playground. Customers should be able to experience your company's content in any order that they see fit, and use it in the ways they find most engaging.  Ashley and Bryan also crack into how you can catch someones attention and engage with them, even if you don't have quite the same interests, as well as how you...

In this episode, Garrett Ruiz Shares with us how he's seen account based marketing transform throughout his career. Garret and Bryan also discuss how Garrett's time as a Court Researcher has informed his perspective on marketing and how its conducted, as well as how he, as a content marketer, wrestles with data and KPIs.

Karen Hayward, managing partner of Chief Outsiders, discusses what it means to have a Big M marketing strategy that is backed with data, plans, and actually executes vs. random acts of marketing.    Karen and Bryan also explore how to build a powerhouse marketing department, the definition of a fractional CMO, and how to take learning from working across different countries and applying...