B2B Marketing Mindset

Once again we tackle a mysterious subject to break it down and demystify public relations – how to score press for your agency or business. There’s no secret to it – just good, old fashioned marketing. Today’s guest is Shelly Schumacher from storied agency Nelson Schmidt in Milwaukee. She’s going to share some sage advice to put you in the pages so you can get some of that sweet, sweet publicity....

There is little doubt that online video is dominating the algorithms on all platforms these days. But how do you harness that dynamic to drive your sales funnel? Today, we’ll be talking to Jeremy Shere from Expert Content Pros to understand how to use video to directly drive the funnel, how it works and new A.I. tools to make producing video more efficient. The post Driving The Sales Funnel With V...

Are cold calls and/or emails dead? Or are you doing it wrong? Today we talk to sales expert Louie Bernstein to get an understanding about these two outreach tactics that are widely misunderstood and misused. Why cold email can be a big mistakeWhy cold calling is still effectiveThe post call emailThe Case for LinkedIn MessagingUsing Audio Messages in LinkedIn The post COLD EMAIL VS. COLD CALLS appe...

Today’s marketing landscape is changing by the week and we are sharing the top five skills you need to move up the ladder whether in a corporate job, an agency or to build a solid consulting career. Our guest is Jerry Bernhart one of the top 1% of recruiters in the US and founder of Bernhart Associates Executive Search. The top five skills to establish yourself as a successful marketing leader are...

There are three types of video that every business should feature to supercharge the sales funnel. Today we are talking to Mark Wonderlin of Mosaic Media to get insight into how to leverage video in the sales funnel, the one video every business needs and more. 3 VIDEOS YOU NEED MOST EFFECTIVE B2C FUNNELS HOW CAN B2B USE VIDEO? THE ONE VIDEO EVERY BUSINESS NEEDS WHAT ARE DIFFERENT TYPES OF VIDEO T...

Welcome to episode #100. We are going to share the most cringe worthy mistakes businesses make when it comes to branding. These mistakes don’t just make you look dumb, they can hurt your business. Yet we see them all the time. We’ve got some examples of dumbness as well as some examples of how to get it right. WHAT IS A BRAND?SKIP THE RESEARCHLACK CONSISTENCYCOPY COMPETITORSFAIL TO DELIVER ON YOUR...

There is a reason the use of video is proliferating across all platforms – it is the most effective tool to build credibility, show expertise and maximize algorithms. Today we are talking to Jeremy Shere from Expert Content Pros about how to leverage video to grab your prospect’s attention, differentiate your business, how it works in the sales funnel and more. We’ll also share common mistakes and...

Have you recently started a marketing services business, agency or consultancy? Or maybe you’ve been in business a few years and have hit a ceiling in terms of growth. If so, you’ll want to pay close attention to today’s episode because I’m going to share how we went from a cramped office above an auto parts store to one of the hottest agencies in Milwaukee, billing over six million in fees.  Full...

I can really relate to today’s program because I’ve faced these common company killing problems in my own business, and I’ve helped other consultants and marketing services firms overcome them. What is interesting to me is that these problems are universal with companies as they go from scrappy start up to successful enterprise – unless they can’t solve them. Then they end up on the crap pile of b...

This week we are hanging out with Kenny Lange, an organizational and leadership coach, to talk about sales. Specifically, how to avoid the trap of traditional selling where you cajole, plead, bully, convince, push and stalk prospects. Kenny says there is a better way and we agree. Tune in to find out a better way to sell – better for the prospect and better for your soul. 1. Build genuine rapport...

User experience is a talked about a lot, and today we are getting into the finer points of UX with our special guest Jeannette Juetten. User Experience – what is it? Why is UE important? How does research play a role in UE? Why are personas important? How does the user experience shape perception? The post User Experience is Everything – How UX Drives Growth appeared first on The B2B Marketing Min...

Let’s talk about driving referrals through business networking feature networking master Artie Berne. Don’t sit around and wait for the phone to ring. Personal interaction is back in vogue and in today’s episode we share the most effective ways to drive more referrals and position yourself and your business as the “go to” for whatever it is that you do. The post Networking Tips – Driving Referrals...

There is a lot of talk lately about the future of marketing – whether it’s A.I. or the ever changing algorithms of social media or whatever flavor of the week tech platform – we thought we’d go right to the source and talk to a young marketer to get the scoop. On this week’s episode we talk to Julia – a recent college graduate about how her generation sees the industry. The post The Future of Mark...

Performance marketing is all the rage but why do clients and agencies end up hating it? You hire a marketing agency or firm for results. You feel like you are paying for those results. So it makes sense to only pay if those results are delivered. Right? Wrong, my poor, summer child. That’s not how it works. Today we discuss performance marketing – upsides and downsides. We’ll share how it can work...

I don’t know about you but when I buy expertise, I don’t want to be appeased – I want that expert focused on results and outcomes. Yet so often marketers, digital agencies, consultants, et. al. are “yes men” – their primary goal is getting your money, not solving your problem. This issue is seldom discussed but it’s huge because it’s very bad for clients who expect outcomes to end up with an agenc...

RFPs or “Request For Proposals” are project announcements put out by companies outlining the “what” and “how” of a project they are looking to bring outside help on, with the expectation that firms looking to take up the project will “bid” on it, effectively making it a competition for who can get the job done for the lowest possible price.  In this week’s episode, we talk about the good, bad and...

Some people love trade shows and some hate them. Few people actually leverage the unique opportunity in-person trade events deliver. In the Age Of Hand Sanitizer, we’ll share some ways you can leverage in person and virtual events to get the maximum return on your investment, with special guest Anna Bahr 1. Trade Shows: Still Relevant in Digital Age? 2. Key Elements to Trade & Event Success 3....

Today’s guest is Tim Hayden from Brain+Trust and he’s schooling us on the real A.I. you need to be worried about (and it’s not ChatGPT or anything on the market – yet.) Artificial Intelligence: what was once a plot point in many a science fiction story, is now shaping up to be the next biggest technological leap forward since the advent of the internet. So what does this mean for us “Organic Intel...

Today’s special guest is Steve Harper, author, speaker, entrepreneur and networking master. Steve is sharing his secrets and methods to drive more referrals and word of mouth for your business. We’ll talk about leveraging your professional network to build social capital and go from waiting for the phone to ring to deliberately driving opportunities. 1 Why build a professional network?2 What is so...

It blows my mind that so many companies don’t know these two fundamental operational pieces that virtually ensure growth – or they do know, but execute them terribly. Bill and I talk about two Silver Bullets that make B2B companies grow. We’ll break each down so you understand how they work and share what we’ve learned from running our own B2B firms and working with hundreds of B2B clients to help...

Today I yell at the sky about how companies like Canva and Adobe lie about their products, disparage the marketing industry and insult their customers by showing them as goofy goobers. These advertisements depict using their tools effectively as so easy, a child (or room of dancing interns) can do it. We’re going to watch the ads on air and take Photoshop’s generative AI feature for a spin to see...

Today we discuss the advantages of bringing in outsiders to your company to move decision making faster while making better decisions. The concept is widely used by big companies but far fewer SMBs are familiar with the practice so they never think it’s an option. You can bring in someone, with or without domain expertise in your industry to facilitate faster, better decision making. Consultants c...

Today we are unlocking the mysteries of how publicity and PR work to help you score some sweet press. Do you find yourself wondering “Why do my competitors get press coverage – why not us?” Join us with Master Marketer of the Week Lisa O’Neil and find out what’s up with that. Is “free press a thing?” DIY or PR Partner? What is the most important factor in getting coverage? Why do press relations?...

Today we are joined by the Master Marketer of the week Scott Thomas to talk about how to get the sales team to work with the marketing team like one big, happy family. We’re breaking down five reasons things go south plus our final thoughts at the end where we bring it all together. Different perspectives and incentives Leadership sees sales as more important No agreement on goals, definitions and...

This week we are giving the the five DON’Ts – there are probably a lot more than five but it’s a start. It’s 2024 – last week I talked about the five things you MUST do in 2024 to thrive in the post COVID market landscape where everything has changed – except how you do marketing. Since COVID the market for every product and service has changed dramatically. If you aren’t satisfied with the result...