B2B Marketing Futures

In a recent conversation with B2B marketing experts, we explored the essentials of Account-Based Marketing (ABM). We touched on its definition, the crucial role of technology, and how to measure and scale these efforts effectively. The experts shared insights on creating personalised customer experiences, leveraging technology like AI for better targeting, and integrating ABM into broader marketin...

This episode delves into the fascinating intersection of political marketing strategies and B2B marketing, inspired by the Trump vs. Biden elections. Our panel of experts breaks down how key tactics from these campaigns can revolutionize B2B marketing, covering the importance of digital ad spending, the role of generative AI in crafting personalized messages, effective storytelling to connect emot...

The world of B2B marketing is constantly evolving, and it takes insights from experienced marketers to stay ahead. With her vast experience, Shelagh McManus offers a treasure trove of advice for today's marketers. Our discussion with her cuts through the complexity of marketing strategies and delivers straightforward and actionable advice. From the importance of customer focus to the integration o...

In B2B marketing, having a good grasp of psychological principles can significantly improve engagement and build stronger relationships with the target audience. Recently, experts have discussed psychology's crucial role in marketing; the difficulties marketers encounter as the landscape evolves, and the creative strategies they use to overcome these challenges. Thank you to our panellists: Robb T...

In the third and final episode of our series exploring the fusion of luxury and B2B marketing principles, we delve into how these sectors can inspire one another towards innovative strategies for engagement and growth. This episode, hosted by Tom Gatten, CEO of Adzact, features insights from Jennifer Johnson of Deel, Kathryn Strachan of Copy House, Sonia Hobbs, with her extensive experience in aut...

In the second episode of our thought-provoking series on the intersection of luxury and B2B marketing, we continue to explore how B2B brands can leverage luxury marketing principles to foster deeper relationships and drive sustainable growth. Dive into discussions about the evolving B2B and luxury buyer demographics, with a special focus on the increasing role of women in decision-making positions...

Can B2B brands take cues from the luxury industry in building long-term relationships with their customers? This insightful discussion features experts from both luxury marketing and B2B marketing fields, delving into the surprising similarities between their domains. During this conversation, leaders will cover topics such as using data to truly understand buyers, building emotional connections w...

Emotional connections are pivotal for success in B2B marketing. As this discussion revealed, appealing to emotions can help brands transcend rational boundaries, foster trust, and resonate more deeply with target audiences. Experts in brand, neuromarketing, employee advocacy, and enterprise sales shared perspectives on leveraging emotions in B2B marketing. Their insights challenged traditional not...

This episode provides key insights on B2B content strategy, including data-driven storytelling, leveraging AI with human oversight, adapting to search algorithms, B2B social platform innovation, overcoming content challenges, and coordination. The guests on the podcast discussed these topics and emphasized the importance of understanding user journeys, maintaining cohesive narratives, and filling...

Discover key insights on thought leadership in B2B marketing from industry experts at Deel and Carbon Black. Learn about the principles of effective thought leadership, challenges in adapting strategies, and the importance of utilizing internal data. Find out how impactful thought leadership can leave a lasting impression through captivating storytelling. In today's episode: Jennifer Johnson, Head...

This episode shares insights from digital marketing experts in various industries on strategies and challenges in leveraging platforms like LinkedIn, Meta, and Programmatic for B2B marketing. Key takeaways included the need for precise targeting, balancing brand and lead gen, multi-channel optimization, and solving attribution issues given long sales cycles. Perspectives highlighted contextual dif...

In this episode, we bring together top growth marketing experts to explore the dynamic and challenging world of lead nurturing and marketing funnel optimization in the B2B sector. Our guests include Tejal Tailor from MHR, Ali Fakhar from Geeks, and Cory Johnson from Synthesia. They share their expert insights on how to effectively engage and nurture leads in today's complex marketing landscape. Ke...

Aligning Sales and Marketing in B2B Explore the integration of sales and marketing efforts in the B2B landscape in this episode of The Future of B2B Marketing podcast. Our panel of experts discusses practical strategies for improving collaboration between these traditionally separate departments. Our Guests: Ali Hussain, Senior Vice President of Strategy at The Marketing Practice, examines the cha...

Evolving Nurture Strategies Join Claire Pitman-Massie (Vice President of Marketing at ForgeRock) and Hannah Maltby (Global Head of Campaigns and ABM at RedGate Software ) as they explore key trends in the B2B marketing landscape, specifically focusing on the evolution of nurturing strategies. Key Themes: Lessons from B2C Marketing [02:31 - 03:31] Emotional, Outcome-Driven Nurturing [09:14 - 10:27]...

Scaling B2B Marketing Challenges through an Omnichannel Lens Participants: Mariette Ferreira: CMO at 11:FS David Reid: VP of Global Growth at Transmission Jonathan Connor: Marketing Specialist at Nvidia Liam Bartholomew: VP of Marketing at Cognism Tom Gatten: CEO and Founder of Adzact Episode Summary: In this enlightening episode, industry leaders discuss the complex challenges and solutions relat...

In this enlightening episode, we navigate the intricate world of modern marketing, exploring key themes that are shaping the industry today. A special thanks to our esteemed panel, Berti Munro, Annie Mirza, and Kyra Richards, for their invaluable insights. Read the full report here. 📖 Storytelling & Emotional Intelligence: Discover the power of storytelling and emotional intelligence in marke...

In this riveting episode, we explore the ever-changing world of B2B marketing through the lens of personalization. Join us as we talk with industry experts Maria José Lemos Pare (Toluna), Avishek Chowdhury (Disciple Media), Hannah Jarret (Cooper Consultancy) and Firat Alyagut (Apadmi) to uncover how personalization is becoming the cornerstone of successful B2B marketing strategies. From the blurri...

Welcome to another episode where we delve deep into the world of Account Based Marketing (ABM). We're thrilled to have an esteemed panel of B2B marketing leaders to share their insights: Ben Bulpett, Director of EMEA, Algolia Judit Szabo, Global Head of Marketing, Endava Navneeth Rathod, Digital Campaign Manager, SAS Tiago Falcao, Content Manager at IQPC In this episode, you'll learn: 🔹 The criti...

In the ever-evolving world of marketing, the lines between B2B and B2C are blurring. Join our discussions with industry experts, dissecting the strategies and philosophies that have shaped both realms. Each episode delves deep, offering listeners invaluable insights, from leveraging technological advancements to understanding the depths of customer relationships. Whether you're a marketing novice...

Dive into the changing landscape of B2B marketing as this episode unearths the power of emotional connection in a field often characterized by its straight-laced professionalism. As digital advertising spends soar, is there room for genuine emotion? Our panelists explore the rising trend of personalized marketing content, debating its authenticity and impact. We dive into the imperative of brand-b...

In this episode, we delve deep into the world of B2B marketing, underscoring the pivotal role of a customer-centric approach. As we journey through the intricate pathways of understanding the customer beyond surface-level insights, we spotlight brands that exemplify proactive customer engagement. From optimizing onboarding experiences to tailoring content for specific roles in the buying process,...

Unpack the intricacies of B2B Influencer Marketing with insights straight from the experts. In this episode of 'The Future of B2B Marketing' Podcast, hear from leading figures as they dissect the true value of B2B influencers, the power of authenticity, effective content creation strategies, and much more. Whether you're a seasoned marketer or new to the B2B space, this discussion offers invaluabl...

Dive into the AI Frontier: Join AI enthusiasts and industry leaders as they unravel the intricate relationship between artificial intelligence, creativity, and human behaviour. Explore unique insights on AI's impact, potential, and the ethical quandaries it presents. Perfect for those keen to understand AI's evolving role in our world. Special thanks to our panel: Nataliya Tkachenko - Generative A...

In this episode, we dive into the complexities of the 'always-on' strategy in B2B marketing. Join us as we host a panel of industry experts, who offer their insights into the advantages, challenges, and subtleties of employing this approach. Together, we explore topics ranging from the creation of initial awareness and the strategic blend of organic and paid efforts to potential pitfalls and syner...

Welcome to a brand-new episode where we're diving deep into the rapidly shifting landscape of content marketing. Influenced by emerging technologies, ever-changing user behaviour, and novel consumption platforms, the B2B content strategy field is in flux. To explore these exciting transformations, we've brought together a stellar panel of industry experts: Niall Sullivan Mahfuzul Hasan Tom West Je...