B2B Marketers on a Mission

As B2B industries continue to evolve, it is imperative that SaaS marketers adapt and leverage the right technology to stay ahead of the curve. HubSpot is one such platform that provides a plethora of features for marketing teams to improve efficiency, measure attribution, implement Account-Based Marketing (ABM) initiatives, and optimize workflow automation. How else can marketers unlock HubSpot’s...

Many B2B companies are still focusing too heavily on traditional marketing and sales funnels for client acquisition. However, many top-level executives and decision makers will probably not engage with your marketing funnel. What’s the alternative and what works better? That’s why we’re talking to B2B marketing expert Tom Schwab (Founder & Chief Evangelist Officer, Interview Valet) about how s...

In today’s fast-paced and ever-changing B2B environment, achieving rapid and consistent growth requires a strategic approach - one that emphasizes focused, time-bound marketing initiatives. A 90- day B2B marketing plan can be a powerful tool that businesses looking to accelerate growth can leverage while ensuring that efforts are aligned with organizational capabilities and sales goals. That’s why...

In B2B marketing, creativity is often overlooked in favor of logic and data-driven approaches. However, data and research has shown that integrating creativity into B2B marketing can significantly enhance business metrics and drive growth. What can B2B marketers do to inject more creativity into their work? That’s why we’re talking to seasoned brand strategist and marketing expert James Hurman (Fo...

In B2B marketing, success comes from building genuine relationships with customers rather than viewing them as transactions. If we can understand their pain points and challenges and empathize with their needs, B2B marketers can develop solutions that resonate with what motivates and inspires customers, leading to business transformation. What can B2B marketers do to create more meaningful and eff...

Effective pricing is a powerful growth lever that shouldn’t be overlooked, especially during economic uncertainty. In today’s competitive B2B landscape, business must segment their customer base to develop pricing strategies that reflect true value and maximize revenue potential. How can B2B SaaS companies get better at developing the right pricing strategies to stay competitive? That’s why we’re...

Effective market research is crucial for B2B marketers who seek to create compelling, customer-centric, insightful, and relevant content. Suppose you could leverage this research to identify the specific types of content that influence the purchasing decisions of B2B buyers. Wouldn’t this eliminate the guesswork in your content development efforts? That’s why we’re talking to B2B content expert Be...

Strategic partnerships—when executed properly—are among the most powerful tools for B2B companies to scale and drive revenue growth in today’s competitive landscape. How should B2B companies approach potential affiliate and influencer partners? How can they craft the right messaging and a mutually beneficial offer? That’s why we’re talking to marketing expert Aya Saad (CEO, Vivian Agency) about ho...

Small businesses often face challenges related to bandwidth, budget, and limited resources. Despite this, there are incredible opportunities for smaller businesses and their marketing teams to gain market share in even the most competitive environments. How can they do this and strategically outmaneuver their larger competitors? That’s why we’re talking to product marketing expert Laurier Mandin (...

How to Measure B2B Marketing Effectiveness for Better Results Measuring the effectiveness of your B2B marketing strategy is crucial for driving growth and improving ROI. By tracking performance accurately, you can identify what’s working, what to improve, and find new opportunities. Many B2B marketers, however, still face challenges in navigating this complex process. How can B2B marketing teams t...

It’s been another year of incredible conversations with industry experts on topics and challenges that every B2B marketer faces. From B2B content to websites, SEO, demand gen, social selling, LinkedIn, and market research to productization, product-led growth, AI, podcasting, and online communities, we covered the full spectrum of topics that B2B marketers need to succeed in a competitive marketpl...

The B2B SaaS landscape continues to become more competitive, and many buyers prefer to try a product before buying. B2B product marketers not only need to embrace this reality but must continuously ensure that they strive to provide a seamless experience that influences ideal customers to make informed decisions. That’s why we’re talking to B2B SaaS marketing expert and bestselling author Wes Bush...

In an increasingly digitized B2B landscape, it’s important to remember how to earn, retain, convert, connect, and transfer attention. Building authentic connections based on the KLT (Knowing, Liking, and Trusting) Principle is also paramount for true differentiation and success. How can B2B companies leverage the power of communities to build authentic relationships? How can they add value to comm...

For professional B2B service firms to grow and scale, they need to shift from using a customized to a more “productized” approach for their services. This requires a significant change in mindset and potentially new skills, team members, and even investment in technology. That’s why we’re talking to leading expert and business leader Eisha Armstrong (Executive Chairman & Co-Founder, Vecteris)...

We open our inboxes daily and are subjected to massive amounts of digital noise. In a race to grab attention in an attention-driven landscape, B2B marketers must create email marketing campaigns that are interesting, relevant, and stand out above the rest. That’s why we’re talking to B2B content expert Jamie Woodbridge (Co-Founder, TheInboxClub) about how to optimize B2B email marketing campaigns...

In the complex B2B ecosystem where sales cycles can be long, video can effectively tell a company’s story and differentiate its offerings from the competition. With new technology and AI, video production is no longer a daunting task. This allows more B2B companies to create bite-sized content for their marketing and sales initiatives. That’s why we’re chatting with B2B marketing expert and senior...

In the fast-paced world of B2B, sales and marketing do not need to be rivals. When they’re able to collaborate and get alignment, they become a powerful customer-focused force that creates unparalleled value and a seamless experience. How can both sides make this happen and create a positive impact on their customers? That’s why we’ve decided to invite renowned sales leader Hamish Knox (CEO, Sandl...

When used the right way, artificial intelligence (AI) can be a very powerful tool in a B2B marketer’s toolkit. It can help to analyze and aggregate large amounts of data, generate insights, frame the approach for market research, and make the entire process faster and more efficient. How can B2B marketers fully optimize AI for their work? That’s why we’re talking to AI expert and “explorer” Dale T...

LinkedIn is a powerful platform that can help unlock incredible opportunities for B2B companies. However, many companies and their marketing teams have not optimized the potential that LinkedIn offers, or resort to tactics that don’t generate the best results. They can do better and lead with expertise and building trust. That’s why we’re talking to LinkedIn expert Indrek Poldvee (Chief Executive...

Success in B2B content marketing (or marketing in general) comes from a deep understanding of customer needs, goals, pain points, and buying triggers rather than trying to emulate larger companies. How can B2B content marketers be more strategic and have success with limited resources? What approach can they use that will work consistently over time? That’s why we’re talking to conversion content...

Having a deeper understanding of your target audience - who they are, how they buy, and what their challenges, pain points, and aspirations are - is instrumental to everything in B2B marketing. It helps marketers to develop better content, have a website that is more user-friendly, and develop marketing campaigns that generate better results. That’s why we’re talking to B2B digital marketing exper...

There are so many moving parts in B2B content marketing that content creators and marketers need to be aware of. Many of their efforts might fall flat because they don’t diversify their approach beyond paid traffic. What should they focus on instead and how can they build something that will ultimately succeed? That’s why we’re talking to marketing experts Shreya Banerjee and Paul Counts (Co-Found...

The human element is something that’s often overlooked when developing a B2B demand generation strategy. It’s important to remember that even in B2B, people buy from people. Therefore, personal branding and brand ambassadorship are key components that can help build trust and engagement. That’s why we’re talking to the “B2B Demand Gen Queen” Dilara Cossette (Founder & Head of Demand Generation...

From political landmines to cyberattacks or a pandemic, B2B marketers are constantly confronted with many challenges in their work. All of a sudden, brand building and generating demand no longer seems to be sufficient to do a modern marketer’s job. What does it take for marketers to be better prepared and equipped to deal with the realities of the contemporary landscape? Join us in this insightfu...

The journey for many B2B companies to transition from selling and marketing customized services to productized offerings can be a complex one. When done the right way, productizing services can help a B2B company to scale faster, more effectively, and serve a greater number of clients. That’s why we’re talking to B2B marketing expert Eisha Armstrong (Executive Chairman & Co-Founder, Vecteris)...