B2B Inspired

Let us know your thoughts. Join us for Episode 23 of #WeDoB2B as we uncover the power of customer-centricity with Ross Howard, Chief Product Officer at Tradify. These are invaluable insights into the 'Jobs to be Done' framework and how it drives successful B2B marketing and product development. Ross delves into the challenges of growth, AI applications, sharing his journey from web desig...

Let us know your thoughts. This episode is packed with invaluable advice for B2B marketers eager to innovate and grow in today’s fast-paced landscape. Join us as we chat with Lucy Mansfield, VP of Growth at Lumin, and dive deep into the pivotal role of marketing in driving company success.  Lucy explains how Lumin leverages product-led growth strategies through data-driven insights while fostering...

Let us know your thoughts. Unlock the secrets to aligning sales and marketing metrics with Carter Perez of Revenue Chemists. In this episode of We Do B2B, Carter shares his tried-and-true methodology from scaling SaaS companies, demonstrating how a unified approach to metrics can bridge traditional departmental divides. Discover how to track conversions from raw leads to closed sales and ensure yo...

Let us know your thoughts. Jump aboard with us on our latest #WeDoB2B journey Episode 20 features Asantha Wijeyeratne , the entrepreneurial force behind PaySauce , as their team navigate the challenges and triumphs of innovating in New Zealand's payroll industry. This is a tale of sustainable growth, customer empathy, and leveraging third-party tools to elevate the client experience. We delve...

Let us know your thoughts. How do we apply our 💥superpower of empathy💥 in the marketing mix? Pull up a chair and get comfortable for *Storytelling Time* as we join Korey Rubenstein, a 'pracademic' bridging academic theory with real-world B2B marketing practices.  In this discussion, Korey, a University of Waikato lecturer and KiwiSaaS community director, emphasises the powerful mix of...

Let us know your thoughts. For B2B marketers, mastering public speaking is crucial. This episode features Michael Philpot, an expert in executive speaking, who teaches you how to unlock your inner storyteller and excel on the global stage. We delve into overcoming New Zealand's "tall poppy" syndrome in the tech industry through effective self-promotion. Join us as we explore how to...

Let us know your thoughts. Join me, Dale Koerner, alongside the remarkable Tatyana Mamut, as we traverse the fascinating intersection of anthropology and AI, especially when it comes to the intricacies of B2B marketing. Tatyana's extraordinary transition from the halls of academia into the forefront of tech innovation sheds light on the essential understanding of human behavior that's vi...

Let us know your thoughts. This episode is a treasure trove of insight into the seamless synergy between marketing teams and supply chains during the height of the COVID-19 pandemic. We join Paige Wilkinson of Fonterra as she reveals how B2B marketing has been revolutionised in the post-pandemic landscape. Discover the ingenious adaptations that kept the wheels of B2B marketing turning, from virtu...

Let us know your thoughts. In this episode we explore the pioneering strategies that make Tāmaki Makaurau Auckland a magnetic destination for the world's thinkers and doers. We are thrilled to be joined by Ken Pereira, Head of Auckland Convention Bureau, who takes us behind the scenes of orchestrating gatherings that do more than just bring people together. From aligning city aspirations with...

Let us know your thoughts. In this episode, we unlock the secrets behind New Zealand's global allure as David Downs, the mastermind CEO of the New Zealand Story Group, joins us for a riveting conversation. Witness the evolution of a country's image as we traverse from its enchanting natural beauty to the innovative spirit that fuels this country's B2B success overseas. In the compan...

Let us know your thoughts. Discover the secrets behind New Zealand's B2B SaaS industry's meteoric rise as we invite the insightful Bruce Jarvis of KiwiSaaS into the spotlight. Our conversation with Bruce peels back the layers of this high-growth sector, revealing the impressive revenue and employment statistics that mark New Zealand as a formidable player on the world stage. As we laugh...

Let us know your thoughts. Embark on a transformative journey with us as we welcome the brilliant Sonja Webb of OfficeMax to "We Do B2B." Sonja, a maestro of revenue enablement, pulls back the curtain on how the alignment of sales and marketing departments can electrify your team's performance. Witness how, through the strategic implementation of Seismic, OfficeMax has created a sym...

Let us know your thoughts. What a wild ride it’s been for this first year of podcasts!  Starting in June, we’ve released 10 episodes, each diving into different aspects of the B2B landscape. We have been blown away by the calibre of our guests, and the willingness they had to share the gold nuggets they have picked up on their professional as well as personal journeys.  - For our final episode of...

Let us know your thoughts. Are you ready to shake up your perception of B2B marketing?  This episode promises to do just that! Our discussion is led by the audacious Viv Conway , founder of the sex toy brand, Girls Get Off .  Viv spoke with Dale on her mission to normalise female pleasure and how she's leveraging humour and relatability to break through taboos. This episode explores: - The &q...

Let us know your thoughts. In this episode, we'll be chatting with Amanda Armstrong   from Revenue Lab . Amanda is a seasoned pro in B2B Marketing and Sales, with a knack for generating repeatable, scalable revenue for tech companies This episode unpicks: The impact of the Kiwi 'DIY' mentality on New Zealand tech companies. Insights from Amanda Armstrong's experiences with NZTE...

Let us know your thoughts. In this episode, Sobia Mughal , the B2B Marketing Manager at Trade Me , New Zealand's most influential ecommerce platform, and a valued member of the B2B marketing community,  joins Dale Koerner to chat about agency-client relationships, and how to get them firing on all cylinders. If you're a B2B Marketer looking to put your best foot forward and kick things i...

Let us know your thoughts. Brandon Palmer , the Head of Marketing at Hnry , joins host Dale Koerner to talk about his journey from solo marketer to running a full-fledged marketing department at one of New Zealand's most celebrated B2B SaaS/Fintech firms.   If you're navigating the world of B2B or tech marketing, this conversation is a MUST-listen, serving up heaps of wisdom on handling...

Let us know your thoughts. In this episode of We Do B2B , Dale and Shannon explore the ongoing debate between differentiation and distinctiveness in the context of B2B marketing. They discuss how this debate has played out in the marketing world and what it means for businesses in Aotearoa, New Zealand. Dale argues that both differentiation and distinctiveness have their roles to play, and it&apos...

Let us know your thoughts. If you’ve got a brand refresh on the B2B marketing roadmap, this episode with Dale Koerner and Shannon Bayliss is your go-to pit stop before you think about ripping that band aid. Here's what you'll learn: 1. Setting the Course: How to kickstart your brand refresh with a strategic roadmap. 2. Everyone in the Driver's Seat: Why hearing from your brand'...

Let us know your thoughts. In this episode, our host Dale Koerner and our producer Louis Bolton get to unpicking the world of B2B podcasting. No fancy jargon or stiff suits here—just a real conversation about why the heck we're doing a podcast.  Timestamps  00:00:00 - Welcome to We Do B2B  00:00:41 - Meet Producer Louis  00:01:28 - Why On Earth Are We Doing a Podcast  00:03:22 - Building Trus...

Let us know your thoughts. Is your sales funnel constipated? In this episode, we're talking with Lee Hunter about the sales funnel and why it's essential for starting conversations with potential clients. We'll explore how marketing can help unclog the funnel, focusing on generating leads and making conversions.  Get ready to explore alternative approaches, build trust, and scale yo...

Let us know your thoughts. Get ready to redefine how you view trust in the B2B world. Together with our CEO and Co-Founder, Roland Leemans, we promise to guide you through understanding the enormity of trust and how it is not just an emotional virtue, but a key currency in the B2B context.  Picture this: You've figured out how to cultivate trust within your organisation, but how do you extend...

Let us know your thoughts. In this episode of We Do B2B, host Dale Koerner welcomes Henrik Arlund, COO and Co-Founder of BlueOcean, to discuss alarming research from the B2B Institute. The data reveals a misalignment between businesses' objectives and their belief in marketing's contribution. Henrik emphasises the critical role marketing plays in business success and provides insights on...