Sweet Fish
B2B Growth
Sharing lessons learned from the best content on the internet with B2B marketers.
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Episodes
The 6Ps of Publishing Your Book (Part 1) 31.12.2020 20:40
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb and coauthor of Rehumanize Your Business, shares helpful insights into writing, publishing, and selling a book. Here in Part 1: thinking about your Purpose, Proposal, and Process.
The Annual Planning Process We Use for Our Marketing Department 30.12.2020 19:07
In this episode, Dan Sanchez discusses the annual marketing planning processes he uses at Sweet Fish Media. _________________________________ Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.
Start Using Customer Testimonials That Aren't All Praise 29.12.2020 11:10
In this episode, Timmy Bauer discusses the importance of customer testimonials with Mark Montgomery.
Offices, Restaurants, and The Pandemic 24.12.2020 47:59
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Alex Grace, Director of Sales at Fooda, about growing through a pandemic when your business model relies on commercial real estate and restaurants.
The New Growth, New Approach, and New Marketer 17.12.2020 39:18
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Alli Tiscornia, Chief Customer Officer at Sendoso, about bridging employee experience and customer experience and growing through expansion, becoming a partner, and growing customers through your customers.
How to Align Sales & Marketing to Accelerate Growth 16.12.2020 42:35
In this 20th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close", recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast.
NewPodcast: Heroes of Healthcare 15.12.2020 4:25
Heroes of Healthcare is a podcast dedicated to highlighting bold, selfless professionals in the healthcare industry who are focusing on transforming lives in their communities.
Why Personal Brands Are Stronger than Corporate Thought Leadership with Adam Witty 15.12.2020 41:02
In this episode we talk to Adam Witty, Founder & CEO at Advantage Media Group.
Newsletters Are All The Rage Right Now - Here's What We're Trying 12.12.2020 13:42
In this episode of the #BehindTheCurtain series, Dan Sanchez gives an inside look at what we're doing to stand out among hundreds of newsletters in your inbox.
Accelerating Sales with Unexpected Honesty 10.12.2020 49:19
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Todd Caponi, author of The Transparency Sale, about adding transparency, authenticity, and unexpected honesty to your sales process - and why buyers love it.
3 CX Changes You Have to Make in a Service-Based Business 09.12.2020 44:16
In this episode we talk to Megan Bowen, Chief Customer Officer at Refine Labs.
New Podcast: Leading with Data 08.12.2020 3:01
Leading with Data is a podcast dedicated to sharing the tried and true strategies that make analytics more human and inspire data-driven decisions across your company. If you have ever wished to be a fly on the wall during insightful and transformative conversations from data & analytics thought leaders, this is the show for you.
Justin Welsh on Personal Branding, Thought Leadership, & Being You 08.12.2020 39:19
In this episode, we talk to Justin Welsh, who is a strategic advisor to multiple startups and the former CRO that took Patient Pop from $0 to $50 million in ARR..
Why Your Company Needs a Weekly Super-Update 05.12.2020 8:34
In this episode of #Remote, we talk about capturing the important updates in your company each week and combining them into a super-update.
The A-Ha Moment for Customers and Employees 04.12.2020 12:11
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, explains the value and importance of understanding the a-ha moment related to your business and the problem you solve and shares a few specific examples.
The B2B2C Model Targeting Tenants & Landlords Alike 04.12.2020 33:31
There’s an eviction crisis looming in the U.S. But it didn’t start with COVID — and it will persist long after. And solving it means helping both tenants and landlords alike. That’s how David Sullivan, Founder and CEO at Till, has found the company’s market fit while doing a whole lot of good along the way.
Personal Vs. Organization Thought Leadership: Which Is Right For You? 30.11.2020 42:11
In this episode we talk to Craig Badings, Partner at SenateSHJ.
Putting People First In Your Sales Process 26.11.2020 36:16
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Tori Belkin, Senior Director of Sales and Sales Enablement at Ceros, about experiential content, personalized touches, a conversation approach, and other ways to keep people first in the buying journey.
How Agency Owners Are Handling the Holidays During a Pandemic 25.11.2020 18:40
In this episode of our #Agency series, host Drew McLellan discusses how agency owners are doing things a little differently for their employees this year for the holidays — whether it be scaling back holiday parties and opting for volunteer activities or cutting bonus checks altogether.
Success Despite Lockdowns: How to Market, Sell, and Do Events 24.11.2020 49:43
In this 19th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close"( https://puremuir.com ), recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast.
New Podcast: The Digital Builder 24.11.2020 4:23
The Digital Builder podcast is for construction professionals working on the forefront of construction. If you are looking for conversations centered on where the industry is headed, this podcast is for you!
Hiring for Tech Skills and Human Skills 19.11.2020 45:30
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Rick Myers, VP of Customer Support and Success at Linode, about his internal training and education program that allows hiring human skills and teaching tech skills.
Austin Belcak on Thought Leadership, Careers, & Finding Your Niche 19.11.2020 50:15
In this episode we talk to Austin Belcak, Founder at Cultivated Culture. Austin shares his story on becoming a thought leader in the career niche and offers advice for others on getting started, finding your niche, and how to stand out.
20% Conversion (& 2 Closed Deals) with a Personalized Video Campaign 18.11.2020 30:48
In this episode we talk to Tim Glomb, VP of Content & Data at Cheetah Digital.
Introducing A New Podcast: Working in Oncology 18.11.2020 3:12
Working in Oncology is a podcast and video show that spotlights oncology practice staff and industry influencers who work behind the scenes to shape the future of oncology. From nurses to practice managers and medical assistants, all the way to patient navigators, we share the stories, challenges, and advice that can only come from inside the oncology practice. Sharing this knowledge and inspirati...
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