B2B Growth

Coke just launched a media brand for retail and restaurant partners, what does this mean and what can we learn from it? Join as we discuss: The need for a personalized approach to engage your audience The need for foundational research and data-driven insights to support your content Thought leadership and brand building through media content Connect with us:  Benji: https://www.linkedin.com/in/be...

James Carbary sits down with Ashley Faus(Head of Lifecycle Marketing Atlassian), Gwen Lafage(VP Marketing, Sinch), Spud Rule(VP of Demand, Leap), and Jane Serra(Creator & Host, Women in B2B Marketing) to talk about the future of content marketing and how to become a thought leader.  This clip is from a B2B Growth Roundtable, hosted in Orlando at the Sweet Fish Media Creator House.  Watch the f...

We’re drafting our favorite B2B content companies! Today, James and Benji each pick three companies and discuss why they believe these companies are excelling at content creation. Join as we discuss: Using satire and comedy in B2B content Finding a format that’s repeatable and resonates with your audience Paid media to promote owned media Our Draft Picks:  AudiencePlus - https://audienceplus.com/...

What if we told you audacious generosity and unreasonable hospitality should be at the heart of your marketing strategy? In this episode, we’re breaking down unique ways to surprise and delight your ideal clients. From billboards in Times Square to dinner with Lindsey Stirling playing violin, this conversation is packed with stories and ideas to give you a new marketing perspective.  Connect with...

Too many organizations are running digital media strategies that are outdated and underperforming. In 2024 we need to rethink our approach and find a way to stand out in a sea of endless noise. In this episode, James, Brent, and Benji countdown 5 truly unique marketing strategies that could propel your business forward, and help you resonate with your market. Join as we discuss: How character buil...

Substack's recent changes have raised questions about the platform's business model and its impact on creators. In this episode, we’re discussing the importance of understanding platform nuance and how to build an audience that doesn’t rely so heavily on one platform for success. Join as we discuss: Creators need to understand the business models and incentives of the platforms they create on. Sub...

How can a newsletter devoid of design be raking in millions per year?  In this episode the guys discuss the importance of picking the right niche for the success of your media and the art of owning and growing your audience.  Join as we discuss: The 4 media channel mediums and the importance of prioritizing them SEO and paid advertising for driving media growth Premise or personality driving succe...

The biggest shift in marketing automation over the past decade is underway and it’s all thanks to A.I. With the shift there’s a new competitive advantage we need to be talking more about: access to unique data.  Today, James and Benji are joined by Casey Hill, ActiveCampaign’s Senior Growth Manager to explain. Link to Post: https://www.linkedin.com/posts/caseyhill_marketing-automation-is-set-for-m...

Colin Fleming, EVP of global marketing at Salesforce, discussed the success of Salesforce+ recently at Golden Hour by Audience Plus, today we're breaking down the eye-popping numbers he attributed to the owned media platform.  Connect with us:  Benji: https://www.linkedin.com/in/benji-block/ Brent: https://www.linkedin.com/in/brent-barkey-26406a99/ James: https://www.linkedin.com/in/jamescarbary/

Why are more people not talking about this? Nearly all fast-growing SMB SaaS companies with over $10m in ARR have deals that are 10x-100x at the top end, supporting 20% or more of their revenue.  Today, James and Benji are joined by Casey Hill, ActiveCampaign’s Senior Growth Manager to explain how you can get more of them. Link to Post: https://www.linkedin.com/posts/caseyhill_here-is-a-secret-abo...

Most businesses on YouTube treat the platform like a library instead of a radio station, like TV instead of one TV channel – it’s causing confusion and you’re going to be lost in the algorithm. On this episode, Benji and James discuss a better path forward. Discussed in this Episode: Why successful YouTube channels are like radio stations The reason you should stop copying MrBeast The importance o...

In this episode Benji, Brent, and Scot delve into the whirlwind of marketing antics that took over April Fools' Day 2024, uncovering the champions and the chumps. We're dissecting the strategies behind the winners and the losers.  Did we miss one? Be sure to let us know!  Connect with us:  Benji:  https://www.linkedin.com/in/benji-block/ Brent:  https://www.linkedin.com/in/brent-barkey-26406a99/ S...

On this episode Benji and Brent breakdown one of the most creative ways to land a job they’ve ever seen and share how you could use a similar method to land your next gig. Link to Post: https://twitter.com/noheeriye/status/1763434208616452465?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1763434208616452465%7Ctwgr%5Ece627dbaf573b73dcff5027a3fa66413df5d94b2%7Ctwcon%5Es1_&ref_url=https%3A...

Have we entered the “post-content age”? With knowledge so easily accessible, are consumers actually better off or are we overwhelmed by all the options?  Today, Brent and Benji breakdown the importance of learning in community and how your business can tap into this strategy to better resonate with your audience.   Link to Post: https://future.com/cohort-based-courses/ Connect with us:  Benji: htt...

In this episode of B2B Growth, we’re discussing the death of how-to content, starting a marketing engine with no cash, and the power of unscalable content.  Takeaways: Shift from generic how-to content to more personalized content that connects with your audience. Leveraging personal brands, targeted outreach, and bottom-of-funnel content. Less content at a higher quality and how this strategy has...

What if the UNLOCK for your brand is social layering? Could you steal this strategy from a $3 Billion Dollar SaaS Company? James Carbary sits down with Alex Nava, Brandon Mina, Casey Hill, Evelio Silvera, Justin Simon and Ryan Baum to discuss. This roundtable discussion was hosted at the Sweet Fish Media Creator House. To learn more about Sweet Fish Media visit: sweetfishmedia.com

Google's algorithm is placing TikTok videos in position zero for SERP and LinkedIn is growing faster than Instagram. All that and more in this episode of B2B Growth.  Discussed in this Episode: Tracey Wallace - Contentment Newsletter: https://www.gartner.com/en/newsroom/press-releases/2023-12-14-gartner-predicts-fifty-percent-of-consumers-will-significantly-limit-their-interactions-with-social-med...

James Carbary sits down with Alex Nava, Brandon Mina, Casey Hill, Evelio Silvera, Justin Simon and Ryan Baum in our first ever B2B Growth Roundtable! This discussion was hosted at the Sweet Fish Media Creator House. Watch the full discussion now on the B2B Growth YouTube Channel . To learn more about Sweet Fish Media visit: sweetfishmedia.com

On this episode, James, Brent, and Alli breakdown the secret to crafting compelling content ideas that captivate your audience's attention and elevate your company's brand. Discussed in this Episode: Validate content ideas by pitching them to subject matter experts and seeking feedback Collaborating with SMEs to create content that aligns with the company's goals TikTok's expansion into longer-for...

On this episode, James and Brent talk about “dark social” and what that means for marketers in the B2B space. As companies start investing in dark social efforts, will B2B hop on this trend, or be left behind yet again? Is it even something worth pursuing, given the lack of measurable data (which B2B LOVES). We also explore platform fatigue and what this means for social media managers and brands....

On this episode, Benji, James, and Brent break down the news that Saleslofts acquired Drift, find the lessons in analyzing 1,200 LinkedIn posts, and find the B2B takeaways from the announcement that Joe Rogan is no longer exclusively on Spotify. Link to Posts: Press Release: Salesloft acquires Drift - https://www.salesloft.com/company/company-news/salesloft-acquires-drift/ Forrester Article on sal...

On this episode, Brent and James share actionable tips that will help your CEO finally post content on LinkedIn. B2B marketing is shifting, and the writing on the wall is that people buy from people, not companies - even in B2B. So what better way to put a face and personality to your company or product than by building a personal brand for your boss? This is a huge opportunity to build trust with...

On this episode, James and Brent discuss 3 posts on LinkedIn that really shook things up these past few weeks. We talk about the standard LinkedIn content strategy and if it needs a revamp. Follower counts: are they a measure of success or a vanity metric? We talk about a post that really riled some people up and activated the keyboard warriors, as well as Alex Lieberman’s recent Hubspot partnersh...

On this episode Alli and Brent talk about some unconventional marketing strategies that may seem like they belong in B2C, but B2B is trying - and winning. What will it take for your company to step outside the box, take a risk, and grab the attention of your market - right where they are! Discussed in this Episode: Meeting your buyer where they are Using TikTok for B2B marketing A B2B murder myste...

On this episode, Alli and Brent discuss taking calculated risks in marketing, such as zero click content and influencer marketing. Is 2024 the year of the B2B influencer? Or will “influencer fatigue” from the B2C world carry over and render influencer marketing in B2B a bust? Discussed in this Episode: Leadership and Creativity in B2B Marketing Creating value driven content without CTAs Influencer...