B2B Growth

In this episode, Benji talks to Rowan Tonkin, CMO at Planful. Over the past 3 years at Planful, Rowan has focused much of his effort on defining their category in a saturated and mature market. Clearly, you can't just go off and create a new category without a ton of planning and intentionality. Today Rowan shares some of the difficulties they faced and the lessons learned throughout this process.

In this episode, Benji talks to Jeanna Barrett, Founder & Chief Remote Officer at First Page Strategy. Jeanna shares how FPS has seen massive success from link building through offering small business grants and data-driven content and how you can do similarly.

In this episode, Benji talks to Bob Buday, Founder and CEO at Buday Thought Leadership Partners LLC, and Author of the book "Competing on Thought Leadership". Today Bob helps us rethink thought leadership. Sharing how to develop exceptional content and create demand for the expertise. Bob defines Thought Leadership as: "The acclaim that a firm or a person earns for developing, marketing and delive...

In this episode, Benji talks to David Meerman Scott, marketing and business growth speaker, as well as the author of NEW RULES OF MARKETING & PR and WSJ bestseller FANOCRACY. Our theme today is what has changed and what has stayed the same. The first edition was published back in 2007 so we have 15 years now to look back on, including the evolution of social media and the rise of A.I.

In this replay episode, Lesley Crews talks with Tabitha Adams on precision demand marketing, blending sales enablement with demand generation, and developing a "people first, outcome second" mindset.

In this episode, Benji talks to Maura Rivera, CMO at Qualified. As Qualified looks to shape their corporate narrative and paint a bigger picture of what they are bringing to market they have found one medium particularly useful, keynote videos. A 12-minute video, becomes a piece of pillar content informing the rest of their content strategy. Today we unlock how to use keynote videos in your market...

In this episode, Benji talks to Sara Pion, Senior Growth Manager at Voiceflow. B2B businesses hope to create a strong spirit of community with their clients and customers. However, this is far easier said than done. Voiceflow both built and migrated a large community of users and today Sara shares what she's learned through this process.

In this episode, Benji talks to Cynthia Gumbert, CMO at SmartBear. Hiring is complex in 2022, successful onboarding is a must for the forward momentum of your department and organization as a whole. Cynthia shares how to sure up your onboarding process and create brand advocates from day one.

In this episode, Benji talks to Karthik Chandhramoulie, Sr. Director of Marketing at Guild Education.  At Guild Education, Karthik and his team are executing a highly personalized, ABM approach. Using microsites and retargeting Guild is getting their message in front of some of the largest organizations in the country. Learn how to personalize your storytelling and scale microsites in this fascina...

In this replay episode, Benji Block interviews Ruslan Tovbulatov, VP, Global Marketing at Gloat. This is the anti-resolution episode. A discussion on things we want to stop doing this year. We’re discussing the importance of prioritization, intentionally seeing the talent already on your team, and how vital rest is to our long-term success.

In this episode, Benji talks to Stephen Diorio, Managing Director at The Revenue Enablement Institute and author of "Revenue Operations". The skill sets in marketing are in flux, the marketing toolset has been democratized, and the marketing mix has changed. So how do we succeed in this new world? Stephen says it starts with Revenue Operations and he's giving away the core building blocks in this...

In this episode Benji talks to Brian Walker, Chief Strategy Officer (CSO) at Bloomreach and host of the "Commerce Experience" Podcast.

In this episode, Benji talks to David Cardiel, Vice President of Marketing at WordPress VIP & Parse.ly. Today we learn how David used data to determine pillar content and ultimately drive revenue. He explains how data should inform and continuously improve our marketing efforts across the board and what we should be paying attention to in all the numbers.

In this episode, Benji talks to Bunny Tharpe, Vice President of Marketing at Quark. With a background in PR and Journalism, words and language matter deeply to Bunny. She explains why they should matter to every marketer and we discuss the power of a move from passive to active language.

In this replay episode, we talk to Derek Slayton, Chief Operating Officer at BigTime Software, formerly CMO at Terminus.

In this episode, Benji talks to Faton Gjuka, Operating Partner atSumeru Equity Partners. As marketing leaders, we are looking to expedite the learning process of our team members. One way to do that is to have playbooks in place for our team to run when specific situations arise. While this is common practice in some companies, Faton provides a unique approach that we can all learn from.

In this episode, Benji talks to Garrett Scott Head of Marketing Growth & Demand Gen at Calendly. Calendly has a vast array of users and large numbers of users across different fields and titles. How do they use data to determine their ICP? How do you balance serving everyone, while also going deep into some niches? Today, Garrett explains.

In this episode, Benji talks to Dr. Jon Finn, Director, and Founder of Tougher Minds and Author of The Habit Mechanic. Jon provides a breakdown of how we can use leadership science to generate better teamwork within our organizations. Jon provides 5 steps to team building that you can walk away from this episode and implement immediately.

In this episode, Benji talks to Tara Pawlak, Head of Marketing at GetAccept. Customer marketing shouldn't be marketing at your customers for your business's immediate benefit, yet often that's what it's reduced to. Tara is here to help us re-examine our current strategy and provides some practical advice to move in a better direction.

In this replay episode, James Carbary and Dan Sanchez talk to Charlie Saunders and Christie Fusco, co-founders of marketing operations platform CS2, about 4 things your marketing ops person is thinking but won’t tell you.

In this episode, Benji talks to Kyle Williams, Founder of Brickstack. As marketing leaders, we feel the ongoing tension between what we say the product does vs what the product ACTUALLY does and how we go about addressing the market. Our best SDRs and CSRs know intuitively, from practice, how to best address potential buyers. Today Kyle shows us how to get that useful information from the heads of...

In this episode, Benji talks to Scott Miller, Senior Advisor at Franklin Covey. What's the largest obstacle that stands in the way of massive success for us as marketers? Scott says it's misplaced focus. Far too often we hone in on what we love, instead of what our customers need. Rise above the marketing mess and find your customer-centric message!

In this episode, Benji talks to Lori Cohen, Fractional CMO with Chief Outsiders.  If you run marketing at a B2B company and you prioritize demand generation over building a brand, Lori says - "you’ll eventually hit a wall". Today we discuss how a strong brand drives demand.

In this episode, Benji talks to Cristy Ebert Garcia, CMO at Impact.com. It's one thing to say we need to tie revenue to our marketing efforts, it's another to put a plan in place that executes on it consistently. Today Cristy provides her thoughts on attribution and how to discuss marketing with the C-suite.

In this replay episode, Ethan Beute, Chief Evangelist at BombBomb, talks with Samantha Stone, founder and CMO of The Marketing Advisory Network, about communicating with customers in times of confusion, frustration, and anxiety.