B2B Digital Marketer

Podcasts are becoming more popular with each passing day. According to Edison Research and Triton Digital, 41% of Americans ages 12 and older have listened to a podcast in the past month. There’s no doubt that podcasts have increased listenership and have become a great opportunity to find more leads and potentially grow your business. How do you tap into this new market and create opportunities f...

It sounds great to have an absolutely amazing product, an unparalleled service, and a bulletproof business model - and you not only know it is great, but that it could change a market, a life, or even the world. However, there is just one problem: Others do not yet see its power or do not understand it. It\'s always a challenge to translate a big idea into the language that motivates change. Creat...

Businesses have been shell-shocked from the onset of the pandemic. Until now, people are sitting back letting things happen, thinking they can do nothing about it. But if you are in B2B sales, you know you have to generate revenue. You have to push through and make things happen. But how do you do that? You have to understand and take a holistic approach to sales. It\'s not just about marketing ve...

Start-ups and organizations oftentimes encounter strategy-to-execution gaps that disconnect them from where they are to where they want to be. The five disconnects or gaps are: The “Define-Minimum” Gap The Product/Market Fit Gap The Customer Voice Gap The Process Gap The Measurement Gap Unless you are able to conquer these gaps, achieving success will be difficult. In this episode, Helen Yu shares...

60% of B2B content never gets used and never gets seen. We live in a world where content is constantly being churned out, and junk content is all over the place.    How do you stand out in that sea? How do you differentiate yourself and develop a brand personality that is unique to your customers? Differentiation is vital nowadays because B2B and B2C customers have the ability to change vendors qu...

Marketers, as well as business owners, all strive to achieve results. This is why we implement SEO: to increase our business\' bottom line.  However, this focus on results often leads to gaming and manipulating the system. As a result, most practitioners today have bad habits and bad practices that are not just ineffective but also unethical. SEO can be done better - it can be done more effectivel...

There are so many risks involved in building a business on top of social media platforms. Yes, there may be a lot of “people” there, but you are bound to their ever-changing, inscrutable policies. You never know the changes in the algorithm that may happen in the future. If you are going to build your business, build it on your own land - don’t build on borrowed land. In this episode, Ana Raynes s...

What is a press release?  You often think of newswires and dot matrix printers spilling out the content inside a newsroom. Yet, there’s a general perception that PR and press releases are antiquated, that it no longer applies in today’s world of digital media.  But are these perceptions accurate? You’d be surprised to know that there is actually an entire industry behind it where people are findin...

People are loyal to brands that they love. They love the great value and customer experience that these brands bring. By embracing digital and undergoing a digital transformation, companies can use resources they could not use before and deliver a positive experience beyond what the customer expects. In our world today, customers live digitally. So if you want to deliver the same positive customer...

The customer’s needs are always changing, and the marketing landscape is always evolving. As an entrepreneur or a small business owner, it’s important to stay up-to-date and to stay ahead of your competitors. But your time and resources are limited. You can’t do everything. How can you automate the process but still stay ahead? Enter HelloWoofy - a smart marketing dashboard for small businesses an...

A company is only as good as its people. The right team member is crucial if you want your company to produce the best results, and with the acceleration of remote work brought about by the pandemic, remote staffing is becoming a strategy that is widely used by most businesses.  Remote work has allowed businesses to gain access to a pool of global talent. Businesses are no longer restricted to wha...

Customer onboarding is the process of getting your new customers acquainted with your product or service. As B2B digital marketers, we seldom care what happens to them once they become paying customers. It is important to note that the customer journey is as important as the buyer journey, and B2B marketers also play an important role in that process. Oftentimes, companies experience churn, even t...

Marketers and business owners are always concerned about how people perceive their business. After all, customer perception can either make or break a business. However, this obsession to create a positive image for our brands causes a problem in brand authenticity. You only put out an image of perfection and people cannot know who you really are and therefore cannot relate or trust you. If you wa...

The pandemic has forced a digital pivot on all businesses. Traditional ways of doing marketing have been prohibited and there is no other way for your business to survive except to embrace digital. For legacy businesses, how do you implement this pivot? Do you even realize the importance of transitioning to digital? In this episode, Eric Schwartzman shares why it is important and how you can imple...

You’ve heard of the phrase, “It’s a lot cheaper to retain customers than it is to acquire.” If you’re working in customer experience then you probably live and die by this credo. And although there is truth to that statement, you still need to acquire new customers. If you want to have growth, you need a robust sales and marketing engine that brings in new customers everyday. And that’s where sale...

Building brand advocates is every organization\'s dream when it comes to their customers. Brand advocates are the most loyal fans of your brand and share your value proposition with other people. In fact, brand advocates or loyal customers are five times more likely to purchase again and four times more likely to refer to a friend. The problem is, B2B marketers are not building advocates. They are...

When it comes to data and privacy compliance, most people think that it only matters to the big brands like Google, Apple, and Facebook. But if you aren\'t aware of it already, data is already a big part in business operations, and governments and legislators are stepping in to make sure that the usage of data is regulated and the privacy of the customer is protected. As B2B digital marketers, are...

Technology has become so easily accessible. Custom, curated media can easily be made and they constantly bombard the minds of our customers through digital interruption. There is growing doubt and distrust, and people don\'t believe our message so easily anymore. People want authenticity. They want raw, unfiltered marketing. As marketers, how do you keep up with this change? How do you come up wit...

Stand-out marketing is all about being differentiated and distinguished by your customers. In our world today, customers are constantly facing a bombardment of different marketing messages. They all sound the same and have very little value in them. Customers are lost and are unable to make the right decision. They are left with very little value and find no solution to their problems. How do you...

Growth marketing is all about using technology and experimentation to develop a marketing strategy that is tailored-fit to the right audience. With the abundance of tools and information today, growth marketing has become the new way of doing marketing. It replaces the traditional marketing methods that we typically used, especially that businesses are online more than ever. Marketers and business...

Every marketer and business owner strives to make new connections everyday. After all, relationships are important in life. Relationships help you get new customers, improve customer experience, and build up your brand. That’s why managing customer relationships is a vital part of your business. In a hyper-connected world, relationships can be easily formed, and you need a great tool to be able to...

We all try to learn from others. But sometimes, as we try to learn from them, we unknowingly become like them. We understand what it needs to be unique and to stand out from the sea of sameness, but in the process of learning from others, we lose our personal identity. We\'ve become less of who we are and more of who we\'re following. What does this have to do with marketing, you say? Well, if you...

If you\'re working in the marketing industry, there is always constant talk about data. Data provides valuable information for business decisions and has become one of a company\'s greatest asset. Specially in our world, data is in constant abundance. Despite its value and importance, most companies still fail to make a data-driven marketing strategy. If I were to ask you right now how much ROI yo...

Marketers love to make plans. It\'s essential in almost any endeavor. But no matter how much we try to plan our activities, there is simply no escaping the unexpected and inevitable. From the beginning of last year, marketers seem to have made well-laid-out plans for the upcoming year. Little did they know that the pandemic would hit and their plans would be thrown out of the window. We are living...

According to a study by IBM,90% of all data that exists on the internet today was produced within the last 2 years. Along with the spike in content is the spike in the ability to capture that content. Data is becoming easier to discover and businesses that align their content strategy to make their content easier to capture are more successful. Whether you\'re a solopreneur or a big enterprise, th...