Oro Inc

B2B Commerce UnCut Podcast: The Unvarnished Truth About B2B eCommerce

Hear what really matters in B2B. If you’re just dipping your toes in the waters of B2B eCommerce or if you’ve jumped into the deep end, we’re here to help. No BS, just honest, open talk about B2B eCommerce. Hear from thought leaders, disrupters, innovators, survivors, and winners.

Author

Oro Inc

Category

Technology

Podcast website

oroinc.com

Latest episode

Apr 22, 2026

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Episodes

Just Do It: Revving eCommerce for Brands and Manufacturers with Jack Ampuja of Supply Chain Optimizers 10.07.2024

In this episode, we’re joined by Jack Ampuja , a specialist in supply-chain management, a dedicated educator and the President of Supply Chain Optimizers . Jack discusses the critical role of eCommerce logistics, the challenges businesses face in optimizing their supply chains and the importance of adopting digital strategies. He provides valuable advice for manufacturers, distributors and retaile...

Transparency and Trust in B2B Transactions with Michael Vax of CommerceIsDigital 20.06.2024

In this repurposed episode, originally a webinar, Michael Vax , Founder of CommerceIsDigital , a seasoned B2B eCommerce expert, joins us from sunny Barcelona. Michael, a legend in the B2B eCommerce world, lends his time and expertise to discuss the future of digital commerce and the intricacies of B2B transactions. Key Takeaways: (05:26) Michael’s B2B eCommerce consulting and training efforts. (08...

Resilience in the Face of Market Changes with Robin Lieberman of MF Supply 05.06.2024

In this episode, we’re joined by Robin Lieberman , Owner and President of MF Supply , a key supply chain partner and distributor serving manufacturers in New Jersey. Robin shares her experiences and insights on how strategic decisions in adopting eCommerce and marketing innovations have driven business growth and resilience during challenging times. Key Takeaways: (04:24) The challenging economic...

Live(ish) From B2B Online: Getting Internal Buy-In for eCommerce Starring UFPI 15.05.2024

In this episode, we welcome Kevin Pearson , eCommerce Project Manager, and Sean Cummings , Director of eCommerce, both of UFP Industries . This recording is from a panel at B2B Online, repurposed for this episode. Kevin and Sean discuss the journey of adopting digital commerce within UFP Industries, driven by the demands of major customers like Home Depot and Lowe's. They share insights on ov...

From Ship to Shore to Store: Mastering Logistics with Giles Taylor 08.05.2024

In this episode, we’re joined by Giles Taylor , Founder, Owner, and President of Trans-Solutions, Inc. , an expert in online marketing, supply chain and logistics. Giles accrued his experience from his maritime academy days to his leadership roles in various sectors. He offers an in-depth insight  into the complexities and solutions in logistics and supply chain management. Key Takeaways: (03:51)...

Beyond Automation: Future-Proofing Your Workforce with Simon Rakosi 24.04.2024

In this episode, we’re joined by Simon Rakosi , CEO and Co-Founder of Butterfly.ai . Simon delves into the pivotal role of managerial relationships in employee engagement and turnover and the impact of AI and automation on the workforce and supply chain management. Key Takeaways: (02:08) Butterfly AI’s focus on real-time workforce insights. (04:40) Human flexibility is a necessity in automation. (...

How B2B eCommerce Supports Buyers, Sellers and Internal Operations with Andy Wagner of AAXIS 10.04.2024

In this episode, we explore the world of B2B digital transformation with Andy Wagner , Executive Director of AAXIS . Andy shares novel insights on leveraging digital commerce platforms for operational efficiency, enhancing customer service and empowering sales teams in the B2B sector. Key Takeaways: (05:49) The role of efficient online platforms in cost-saving and operational efficiency. (06:21) E...

Unpacking B2B eCommerce Buzzwords and Trends with Mark Brohan of Digital Commerce 360 06.03.2024

In today’s episode, we’re joined by Mark Brohan , Senior Vice President of B2B and Market Research at Digital Commerce 360 . Mark shares his insights into the evolution of B2B eCommerce, emphasizing the importance of digital transformation and the role of omnichannel strategies in meeting buyer expectations. Key Takeaways: (02:38) The role of journalistic researchers in tracking eCommerce trends....

Wastequip: Leveraging eCommerce for Supply Chain Optimization 05.10.2023

On today’s episode, we’re joined by Kevin Creese , Director of eCommerce at Wastequip , the leading North American manufacturer of waste handling equipment. He’s here to talk about his experiences building solutions to better manage data for internal use via analytics. Topics covered include: - Kevin’s background at Wastequip and what the company does. - His decision to implement Wastequip as a di...

The Power of B2B Digital Commerce with Steven Javor at Schneider Electric 03.08.2023

On today’s episode, we’re joined by Steven Javor , Global Director for eCommerce for North America at Schneider Electric . Steven has decades of experience across multiple regions of the world and has helped develop B2B and B2C digital strategies for a number of extremely high-profile brands. He’s here to talk about B2B digital commerce, and why you should be implementing it if you haven't ye...

Digital Commerce in the Aviation Industry with Jeffrey Jerge at PartsBase Inc. 20.07.2023

On today’s episode, we’re joined by Jeffrey Jerge . Jeff is the VP of Strategy and Partnerships at PartsBase Inc. , the most active online community of aviation buyers and sellers. He’s here to talk about digital transformation in the aviation industry, selling to airlines and how to navigate this industry as it makes a radical shift in terms of digitization. We talk about: - Jeff’s background and...

A Decade in B2B eCommerce: Lessons Learned and What's Ahead 02.12.2022

This year marks Oro's 10th anniversary. Tune in to hear the founding team discussing the key milestones in the history of Oro, B2B eCommerce evolution, and what lies ahead for our industry.

B2B Marketplaces: Is This Model For You and How to Achieve Success 24.10.2022

Marketplaces are one of the fastest-growing channels in B2B eCommerce. Tune in to find out if the B2B marketplace model is right for your business, the benefits it can offer, and the key considerations for launching a B2B marketplace. Podcast Guests: Yoav Kutner , Co-Founder and CEO at Oro Inc. Rodrigo Garcia , VP, Chief Technology and Transformation Officer at PartsBase Inc.

Marketing Strategies in B2B Commerce: What Works & What Doesn’t in the 2020s 28.09.2022

How do you stand out from your competitors online? That's where digital marketing comes in. In the upcoming episode, we'll discuss modern strategies and tips for marketers looking to boost their B2B eCommerce channel. Podcast Guests: Kurt Hoffman, Director of Strategic Accounts, Americaneagle.com Joshua Williams, Director of Digital and Ecommerce Marketing, Petra Industries

B2B eCommerce Adoption: Connecting with Your Internal and External Stakeholders 01.07.2022

Your website is about to go live, but will customers use it? In the upcoming episode, we unpack the ingredients for successful eCommerce adoption. Join us for a discussion with Andy Wagner, Executive Director at AAXIS Digital with 20+ years of experience in eCommerce delivery, and Jason Vagnozzi, Braskem’s Global Director of Additive Manufacturing responsible for launching new products.

B2B Commerce Uncut Ep.3: Security & Compliance in B2B eCommerce 26.05.2022

This podcast will cover the security and compliance issues that are important to you. Tune in for a lively discussion covering: The most acute security threats currently facing B2B eCommerce companies A wide variety of compliance issues and how to determine which ones impact your business Responsibility for security & compliance throughout the company Horror stories and success stories and wha...

Data Syndication and Standardization in B2B: How Not To Waste Time Chasing Red Herrings 12.04.2022

Consistent, high-quality data improves website performance, boosts sales effectiveness, and brings your whole organization up to speed. In this podcast featuring Joe Albrecht, CEO of Xngage, and Ali Hanyaloglu, Sr. Product Director of Akeneo, we discuss the importance of data standardization for successful B2B commerce business digitization.

Distinguishing Signal from Noise: The 2022 B2B eCommerce Trends That Matter 01.03.2022

B2B Commerce Uncut is a live, unscripted, and unedited podcast about everything B2B eCommerce. If you're tired of sugarcoated stories and want answers to your questions, you've come to the right place. We connect thought leaders, industry experts, and practitioners with boots on the ground. Our expert panel featuring Yoav Kutner, Oro Inc. CEO, guest speaker Joe Cicman, Forrester Senior D...

Developing Successful B2B eCommerce Strategies with Brian Beck 22.05.2019

Author and consultant Brian Beck, shares the common challenges of digital transformation, what B2B can learn from B2C, and how to incorporate Amazon as part of your eCommerce business strategy. Get ready to take notes in today’s information packed episode! 

B2B eCommerce Insights with IDC Analyst Jordan Jewell 23.04.2019

Following our latest IDC whitepaper release, this episode features Jordan Jewell, the IDC Analyst behind the report. Listen to his tips for successful digital transformation, essential features for look for in an eCommerce platform, and the benefits of implementing an eCommerce platform.

The Fathers of Modern eCommerce 11.03.2019

Here's your chance to get to know the founders who globally impacted the eCommerce industry with their passion for innovative products. Listen in on this special live episode featuring Roy Rubin and Yoav Kutner as they share their insights on the shift in B2B sales and trends for 2019.

Creating a Digital Experience in B2B Payments with Michael Noble 26.02.2019

The buyer profile is changing as more customers are expecting an online experience. Michael revolutionized the B2B credit space by automating the payment process for a fully self-service model. Find out how his company is displacing traditional payment methods in B2B transactions on today's episode. 

The Secret to a Successful Digital Implementation with April Braun 26.02.2019

Are you wanting to initiate a B2B eCommerce solution for your business but don’t know where to start? Listen to this exclusive interview with Werner Electric for their step-by-step strategy to digital transformation. 

Change Management in B2B eCommerce with Justin King 01.02.2019

The very thing that has made traditional companies successful in the past, is the very thing that's holding them back now. Companies that are now making the push for digital transformation are realizing that the hardest step is internal adoption. How do you coach your team to be advocates for change? Find out in today's episode!

Disrupting a B2B Commerce Market with Sean McDonnell 31.01.2019

In a traditional and tight niche industry, people were skeptical when Sean began to push the idea of digital eCommerce. He dedicated his time and savings to building TruPar.com and in 6 years he's gained over 45,000 customers. Explore the company that disrupted its industry by jumping into the digital era in today's episode. 

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