B2B Breakthrough Podcast

In this episode of B2B Breakthrough , Ciara Cristo chats with Rudy Mawer , CEO of Mawer Capital and celebrity marketer, about mastering a winner's mindset, navigating the shifting marketing landscape, and scaling businesses. Rudy shares insights on resilience, innovative marketing strategies, building loyal communities, and the transformative role of AI in business. He also offers actionable advic...

In this episode of the B2B Breakthrough podcast, host Ciara chats with Marshall Day and Kevin Sagouspe, co-owners of The Better Tool Company to discuss the journey of their startup company. Join them as they: Highlight the key functions of their product, Rak-O. Share valuable insights needed to upscale a product. Implications of dealing with untrustworthy relationships. Talk about the mindset that...

In this episode of B2B Breakthrough , host Ciara Cristo chats with Brittany Golden , Founder and CEO of IGL Nails , about her journey from side hustle to beauty industry disruptor. Brittany shares how she’s revolutionizing the press-on nail market with inclusive designs for all nail bed sizes, tackling challenges like sourcing manufacturers and scaling her brand. She also discusses empowering wome...

In this episode of B2B Breakthrough , Ciara Cristo chats with Tony Parker , four-time NBA Champion and Founder and President of Infinity Nine Group , for a dynamic conversation on transitioning from sports to business. Tony shares his insights on the importance of resilience, adaptability, and mentorship. He discusses his ventures, including real estate, his basketball academy, and his investment...

In this episode of B2B Breakthrough , our new host, Ciara Cristo, chats with Natalie Jacob, founder of Etymology Jewelry , about her creative journey and commitment to sustainability. Natalie shares how her fine arts background inspired her to build a thriving jewelry business blending vintage charm and modern style. She discusses challenges and successes in navigating the jewelry industry, from s...

In this episode of the B2B Breakthrough Podcast, host Sharon Gai sits down with Corey Brown, Founder of buffaBRAND Marketing, to explore how to build effective brand strategies, the evolving world of e-commerce, and buffaBRAND Marketing’s cohesive, in-house approach to client success. Corey shares insights on staying ahead of Amazon’s innovations, leveraging AI for customer engagement, and handlin...

In this episode of the B2B Breakthrough Podcast , host Sharon Gai interviews Darrell Spencer, the founder and CEO of King's Crowning and Crowned Skin. Darrell discusses his journey from a corporate career to pioneering beauty and hair care products designed for Black men. He shares insights into omnichannel marketing, product development, and the importance of customer engagement. Darrell also tou...

In this episode of the B2B Breakthrough Podcast , Ron Williams, a former bodybuilding champion turned eCommerce brand owner, joins host Sharon Gai. Together they explore how a mindset shift transformed Ron’s life and business, helping him overcome personal and professional challenges. He discusses his journey into the fitness industry, creating innovative products like the Iron Chestmaster and Tot...

In this episode of the B2B Breakthrough podcast, Sharon sits down with Fredelyn Espinal, CEO of Espinal Puro LLC and Hanley Cigar Company. Fredelyn shares his inspiring journey from the Dominican Republic to building a successful cigar business despite having no prior experience. The conversation explores his passion for cigars, the cultural roots of his brand, and his innovative use of social med...

In this episode of the B2B Breakthrough podcast, host Sharon Gai sits down with Everette Taylor, CEO of Kickstarter and a visionary entrepreneur. Everette’s journey from launching his first business to steering Kickstarter—a leading platform for creators and inventors—offers fascinating insights into the world of crowdfunding and innovation. He discusses how his experiences as a party promoter and...

In this episode of the B2B Breakthrough podcast, Jules Weldon and Stace Pierce, founders of O.M.E. Gear, join host Sharon Gai. Together, they delve into the inspiring journey from living the van life to creating a successful business that designs and manufactures versatile outdoor gear. Join them as they discuss: Jules and Stace's transition from van life to entrepreneurship The origin story of O....

Inside this episode of the B2B Breakthrough podcast, we are sharing our Head of Marketing, Rah Mahtani's, interview on Carlos Alvarez' Wizards of ECOM podcast about the upcoming Alibaba Co-Create conference. They explore the conference’s unique value, catering to both established eCommerce sellers and newcomers, with a focus on actionable growth strategies. Rah highlights the VIP ticket's exclusiv...

In this episode of the B2B Breakthrough podcast, host Sharon Gai is joined by Simona Moore , CEO of PB Pro . Simona's professional journey starts with being an accomplished tennis player and transitions to an experienced brand development and eCommerce expert. Join them as Simona shares her unique journey from professional tennis player to successful entrepreneur and how her passion for pickleball...

In this episode of the B2B Breakthrough podcast, Carlos Alvarez, Founder and CMO of Wizards of Ecom, joins host Sharon Gai. With over 15 years of experience on Amazon, Carlos has grown his brands to nine figures in online revenue. In this podcast, he shares his journey from side hustles to eBay to breeding and selling live insects. Carlos also discusses the importance of building a supportive comm...

In this episode of the B2B Breakthrough podcast, Carlyn Bushman, Founder of CMB Brands, joins host Sharon Gai. Together, they delve into the world of trade shows and the opportunities they present for entrepreneurs. Discover the importance of planning, networking, and connecting with potential buyers. Gain valuable tips and advice for maximizing the benefits of attending trade shows and learn from...

In this episode of the B2B Breakthrough , host Sharon Gai is joined by Will Ford, the President and Co-Founder of LaunchBoom, a crowdfunding platform for startups. Together, they explore the world of crowdfunding and how it can revolutionize the way entrepreneurs validate and test new products with less risk. Join them as they discuss: Benefits of Crowdfunding Why People Use Crowdfunding as a Vali...

In this episode of the B2B Breakthrough , host Sharon Gai is joined by Ciara Cristo, who is the Brand Marketing Specialist at Alibaba.com. Join them as they discuss: Finding the right suppliers and building relationships on Alibaba.com Preview of the upcoming Alibaba.com event CoCreate 2024 in Vegas on utilizing emerging technologies Impact of personalization on buyer experience Ciara has had a ri...

In this episode of the B2B Breakthrough , host Sharon Gai is joined by Meghan Asha, Founder and CEO of FounderMade, a platform that connects CPG brands with retailers and helps scale the brands. Join them as they discuss: Meghan's belief in the power of entrepreneurship The evolution of FounderMade FounderMade's unique approach to trade shows Insights on the future of e-commerce The importance of...

In this episode of the B2B Breakthrough Podcast , host Sharon Gai is joined by Vivek Ranchandani, Director of Digital, and Eric Lee, Growth Manager at Superline Wholesale.  Join them as they discuss: The Origins of Superline Wholesale Utilizing social media platforms for marketing Balancing uniqueness and broader appeal in the fashion industry Advice for aspiring entrepreneurs and brand-building p...

In this episode of B2B Breakthrough Podcast , host Sharon Gai is joined by Samir Balwani, the CEO of QRY.  Join them as they: Highlight the importance of resilience and problem-solving as a business owner Consider strategies for growing and scaling brands Talk about the value of collaboration And more! Samir Balwani is the CEO of QRY, a media agency for direct-to-consumer (DTC) and e-commerce bran...

In this episode of B2B Breakthrough Podcast, host Sharon Gai is joined by Mark Brohan, Senior Vice President of B2B and Market Research at Digital Commerce 360. Join them as they: Discuss the evolution of B2B marketplaces Dive in into the changing face of B2B buyers Explore the future of B2B marketplaces Shine a light on the role of AI in B2B marketplaces And much more! Mark Brohan is the Senior V...

In this episode of B2B Breakthrough, host Sharon Gai is joined by Yikun Shao, the Head of Supply Chain for B2B North America at the Alibaba Group. Join them as they explore: How Alibaba.com is revolutionizing global trade The role of AI in global sourcing and efficiency Future trends in logistics Yikun stands out in the field of global trade and logistics innovation, bringing nearly two decades of...

In this episode of B2B Breakthrough, host Sharon Gai is joined by Yikun Shao, the Head of Supply Chain for B2B North America at the Alibaba Group. Join them as they explore: The challenges business owners experience in cross-border trade How to choose the perfect custom broker for your needs Why businesses must consider cultural differences in cross-border trade How Alibaba.com's logistic services...

In this episode of B2B Breakthrough , host Sharon Gai is joined by Julianna Dahbura, the founder of Deco Beauty, a popular nail-art sticker brand now sold in popular retailers like Urban Outfitters.  Join them as they explore how… Deco Beauty transitioned from startup to popular business To build  a strong brand and community around a product To establish value of long-term goals in entrepreneursh...

In this episode of B2B Breakthrough Podcast, host Sharon Gai is joined by Stephanie Cartin, CEO of Entreprenista. Join them as they: Talk about scaling a side hustle into a full-fledged business Shine a light on building and maintaining successful partnerships Explore how to leverage social media for business growth And much more! Stephanie Cartin is a serial entrepreneur and the CEO of Entrepreni...