The Agile Brand

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

Business EN ↓ 77 episodes

B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The show looks at B2B success in a variety of ways, all with a focus on the intersection of sales, marketin...

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The Agile Brand

Episodes

#2: Better Customer Journey Mapping with Percy Rose, Hewlett Packard Enterprise 16.01.2024 34:34

Today we're going to talk about why customer journey mapping matters, and how it can improve customer loyalty, and drive other customer and business outcomes. To help me discuss this topic, I'd like to welcome Percy Rose, Customer Success Strategy Executive, Hewlett Packard Enterprise. Resources The B2B Agility podcast website: https://agilebrandguide.com/latest-podcasts/b2bagility/ Get the lates...

#1: B2C Expectations in a B2B World with Chris Costello, Amazon Business 20.12.2023 18:57

Business-to-business (B2B) marketing presents a unique set of challenges and has often been treated as a completely different marketing practice from business-to-consumer (B2C) marketing. But there's one important thing to remember, and that is that all of the business customers are also B2C customers outside of their work life. Today we're going to talk about B2C expectations in a B2B world and h...