User Interviews
Awkward Silences
Welcome to Awkward Silences by User Interviews, where we interview the people who interview people. Listen as we geek out on all things UX research, qualitative data, and the craft of understanding people to build better products and businesses. Hosted by Erin May and Carol Guest, VPs of growth/marketing and product at User Interviews. Take this survey and let us know what topics you want to hear next! userinterviews.com/awkwardsurvey
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User Interviews
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Latest episode
Jul 1, 2026
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Episodes
#147 - UX Research in Healthcare with Nadyne Richmond 30.04.2024 47:19
Erin and Carol explore the complexities of healthcare research with Nadyne Richmond, a healthcare design advisor with a background in big tech who pivoted to healthcare research a decade ago to tackle the pressing issues she saw in the system. Nadyne underscores the nuances of conducting user experience (UX) research within healthcare settings, unpacking the intersections of patients' lives, their...
#146 - Building a UX Research Team From Scratch with Julian Della Mattia of the180 16.04.2024 49:10
Erin and special co-host Ben Wiedmaier are joined by Julian Della Mattia of the180 for a deep dive into being UX team-of-one. Julian has been the first user researcher at a number of companies and shares his top to-dos, milestones, and things to consider before accepting such a role. The episode digs into the ways a solo UXR can start making an impact, but in a strategic, sustainable way. Julian i...
#145 - Kick-Start Creativity Using Desk Research with Victoria Sakal of Wonder 01.04.2024 39:42
In this episode, Erin chats with Victoria Sakal, Head of Growth at Wonder, all about desk (or secondary) research—think web searches, checking internal resource libraries (like repositories), or interviewing colleagues. Desk research is a critical step when starting a new project. Victoria shares her framework for thinking about the differences between primary and secondary research, suggesting th...
#144 - The Craft of Sample Sizes with Lauren Stern of WHOOP 25.03.2024 46:46
In this episode, Carol and Erin dive into all things research sample sizes with Lauren Stern. No matter your experience with user research, you'll need to recruit folks, making this an evergreen topic. Lauren has coached both new-to-research and junior UXRs on this critical topic and she shares some of her best advice. Lauren shares importance considerations and nuances around different types of s...
#143 - Harnessing AI For Better Insights with George Whitfield of MIT and FindOurView 18.03.2024 40:40
Carol and Erin welcome George Whitfield, an expert in applying AI to the analysis of qualitative data. George discusses the intricate challenges of leveraging language models to interpret expansive open-ended data (like interview transcripts), emphasizing the importance of context and not just keyword or topic identification. They'll dig into the crucial role of human oversight in AI, what prelimi...
#142 - Quantifying Research Impact with Ruby Pryor of Rex 04.03.2024 47:44
In this episode Carol and Erin are joined by Ruby Pryor, founder of Rex, a consulting firm specializing in UX research and strategic design. They explore the world of measuring the impact of UX research. with Pryor introducing a four-level impact assessment framework. Ruby shares a four-level assessment framework and the conversation moves to prioritization, making "strategic" decisions, and incre...
#141 - The Chaos Theory of Event Networking with Bryan Dosono of eBay 21.02.2024 41:10
In this episode of Awkward Silences, Carol and Erin dive into the world of conference networking and planning with Bryan Dosono, a staff UX research lead at eBay known for his extensive experience curating and organizing conference programs. Bryan share insights on how to prepare for conferences such as using apps to schedule meetings and emphasizing networking over solely focusing on content. He...
#140 - Should You Leave Academia? Advice for Researchers with Joe Stubenrauch 30.11.2023 47:00
The decision to leave academia can be difficult. Often, it involves giving up a stable career path and a lifetime commitment to a particular field of study. But as Joe Stubenrauch explains, the move also offers researchers the opportunity to pursue new career paths, improve work-life balance and geographic flexibility, and reinvent their lives. And he should know: Formerly a professor of history,...
#139 - Content Design and the Power of Simple Language with Erica Jorgensen 08.11.2023 43:56
How often do you think about content design? The answer, most likely, is: “not enough”. The work of a Content Designer involves fitting the right words in the right places, understanding the nuances of things log in vs. sign in, and knowing the right words to use to engage customers. Content Design is an important part of the user experience—and the ROI is high. Like, “millions of $s saved through...
#138 - Designers as Change Agents with Maria Giudice 18.10.2023 43:26
“I realized that design is about helping people make sense of the world. And I looked at the world differently then… treating everything like a design problem that's solvable [...] [Design leaders today] don't use the power that we have to engage people, to activate people, to help them believe in something bigger than themselves.” Maria Guidice, author of Changemakers: How Leaders Can Design Chan...
#137 - Practical Strategies to Foster Customer Obsession with Prayag Narula, CEO and Co-Founder of Marvin 27.09.2023 41:23
What company isn’t “customer obsessed”? Well, a lot, as it turns out. That’s not for lack of caring—but building a customer-centric culture is easier said than done. And how you do this depends on whether you’re starting from square one or trying to change a company’s culture from the inside. According to Prayag Narula, CEO and Co-Founder of Marvin, changing a culture towards customer centricity...
#136 - Designing Generative AI at Notion with Linus Lee 19.09.2023 45:29
AI is a big part of Notion's strategy for the future of knowledge work, and they're exploring ways to use AI to make people's lives easier. Linus Lee , a Research Engineer at Notion, spends his time researching and learning about AI—how users interact with it, the challenges of building trustworthy AI systems, and its - potential to help people work more effectively. In this episode of Awkward Sil...
#135 - How to Influence Stakeholders with Strategic Research with Andrea Amorós, Associate Principal Researcher at ADP 30.08.2023 45:26
“I think people really connect when you are just genuine and not transactional. I think it's much more easy to get to those kind of opportunities because they just feel genuine.” According to Andrea Amorós , Associate Principal Research at ADP, giving research a seat at the big table is all about building meaningful connections with the people you’re presenting to. Andrea joins the Awkward Silence...
#134 - The End of an Era: A Fond Farewell to JH 23.08.2023 22:53
134 episodes. That’s how long Awkward Silences has been going with Erin and JH as hosts. But now it’s time for something new. JH says goodbye to Awkward Silences as he kicks off a new chapter in his career. Today, he and Erin reflect on the years. They share a bit of the original background to the podcast, their favorite memories, and even some behind-the-scenes aspects and outtakes that may surp...
#133 - Driving Actionable Decisions from Insights with Pejman Mirza-Babaei, UX Research Consultant 16.08.2023 47:35
As a researcher, you know the value of using research to drive business decisions—but other stakeholders might not. In order to drive action from research, you need to create alignment with key decision-makers and the research you do. Pejman Mirza-Babaei joins the Awkward Silences podcast to discuss how to transform research insights into actionable design decisions by collaborating with stakehol...
#132 - Unveiling UX Insights with Competitive Research with Rachel Miles, Research Lead at IBM 02.08.2023 41:55
Competition can be scary. But in UX, competitive research is insightful. You don’t want to chase your competitors, but you need to know what they are doing to know how you can improve. Rachel Miles joins the Awkward Silences podcast to discuss the value of competitive research in UX and design. As the UX research lead at IBM, Rachel integrated competitive research at IBM to measure their products’...
#131 - Designing Beyond the Product: Systems Thinking with Sheryl Cababa, Chief Strategy Officer at Substantial 19.07.2023 48:24
In design and UX research, context is king. Your work doesn’t exist in a vacuum; it’s a part of a wider ecosystem of stakeholders, beneficiaries, and more. Sheryl Cababa , Chief Strategy Officer at Substantial, recognized a clear gap in design methods that only addressed the individual user and the immediate product benefits: designing beyond the product with a systems thinking approach. As the a...
#130 - The Art of Great Facilitation for Better Collaboration with Marsha Acker, Founder and CEO of TeamCatapult 05.07.2023 51:55
There are 6 key qualities for great facilitation: Starting with your core beliefs Maintaining neutrality Standing in the storm Honoring the wisdom of the group Upholding the agile mindset Honoring the group’s agenda According to Marsha Acker, Founder, and CEO of TeamCatapult, “The job of facilitator is not to become the agile process police that says we have to have a daily standup and every day...
#129 - How to Upskill Product Teams in UX Research with Helen Devine, UX Research Manager at The Economist 21.06.2023 43:46
How can UX researchers enable other teams to do research? Show, don’t tell. According to Helen Devine , UX Research Manager at The Economist, upskilling product people to do research means letting them observe, sit in, and be present during each stage of a research project—not just being told what to do. Helen went from doing scrappy research with 0 researchers to supporting 50 product people at T...
#128 - The Value of “Scrappy” Research with Varun Murugesan, Co-Founder of Apple and Banana 07.06.2023 40:28
What does good “scrappy” user research look like? According to Varun Murugesan , Co-founder of Apple and Banana , “You could throw anything at Jason Bourne and he would solve it... Would it be effective? [Yes—and] that's what I think about. I don't need all the fanciest tools or software.” Being good at scrappy user research is like being the Jason Bourne of research: being effective with what you...
#127 - The Power of Failure with Kevin Kelly, Publisher and Founding Editor of Wired 24.05.2023 45:22
“There’s a certain amount of forgetting that we need to do in order to learn something new.” – Kevin Kelly, Founding Editor of Wired magazine Whether you are designing a research project, prototyping a product, or carving out your career path, unlearning plays an important role in learning new things. But how do we embrace them in a practical way that leads to viable success? For Kevin Kelly , Pub...
#126 - AI Anxiety: The Dangers (and Opportunities) of AI in Research with Mike Adams of Grain 10.05.2023 39:49
AI has recently become hugely popular with the likes of ChatGPT becoming a staple in day to day life, and it looks like it is here to stay. Could it replace the job of a researcher completely? Mike Adams , CEO and Founder of Grain doesn’t think so. Join the conversation as they discuss the potential perks and limitations of utilizing AI in research and product development, tips for getting started...
#125 - What is UX Business Coaching? with Sylvana Rochet of Elan Vital Coaching 26.04.2023 42:40
Sylvana Rochet, Founder and Principal Coach at Elan Vital Coaching, visits the show to discuss what UX business coaching entails and how to maximize your professional growth opportunities with business coaching. Sylvana shares her past experiences coaching in the world of UX so you can learn what to expect from business coaching, how coaching works, and what the path of building a coaching career...
#124 - Defining a Research Strategy with Devin Harold of Capital One 19.04.2023 55:58
A solid UX research strategy serves as the compass that guides research ops and helps ensure repeatable success. But how do you envision, create, and execute a strategy that helps you achieve your goals in the most effective way possible? In this episode of Awkward Silences, Devin Harold, Director of Research at Capital One, unpacks how to craft and refine a winning UXR strategy, including tips t...
#123 - The Power of Atomic Research with Daniel Pidcock of Glean.ly 12.04.2023 43:36
Maintaining a huge insights repository can be overwhelming. It’s even more difficult to extract the right insights from research findings. Atomic research is an approach developed concurrently by Tomer Sharon and Daniel Pidcock to manage and break down research knowledge to their smallest modular form. This week on Awkward Silences, Daniel Pidcock, the co-creator of atomic UX research and founder...
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