AutoKnerd

Let’s face it: sometimes, customers can be a lot. Whether they’re rude, demanding, or just plain frustrating, we’ve all encountered those clients who make us want to hit “snooze” on our careers. But here’s the secret—kindness is the best way to survive, thrive, and even maybe win them over.   In this episode, we dive into the art of smiling through gritted teeth, keeping your cool, and turning dif...

Imagine if every morning commute required firing up a boiler, watching a pressure gauge, and possibly losing your eyebrows in a steam-related mishap—sound crazy? Well, it almost happened! This week on AutoKnerd, we dive headfirst into the wonderfully strange and largely forgotten world of steam-powered cars. From Nicolas-Joseph Cugnot’s crash-prone invention to the ridiculously impressive Stanley...

Buckle up, AutoKnerds, because today we’re diving into one of the wildest ideas in automotive history—nuclear-powered cars! That’s right, once upon a time, engineers and dreamers thought the best way to fuel your daily commute was with a miniature nuclear reactor. What could possibly go wrong?   In this episode, we’ll explore two of the most infamous attempts at making this atomic fantasy a realit...

The DeLorean DMC-12 wasn’t just a car—it was a vision of the future. Stainless steel body? Check. Gull-wing doors? Check. A marketing campaign that made it the must-have ride of the early ‘80s? Absolutely. So how did this dream machine turn into one of the biggest automotive flops of all time? In this episode of AutoKnerd, we take a deep dive into the story of John DeLorean, his revolutionary car,...

🚨 EVs are in trouble… but what if there was a better way? 🚨 For years, we’ve been told that battery electric vehicles (BEVs) are the future, but let’s be real—range anxiety, charging infrastructure headaches, and high costs have left many buyers pumping the brakes on full EV adoption. Enter the Extended Range Electric Vehicle (EREV)—the game-changer that combines the efficiency of electric drivi...

What if I told you that the fastest way to bigger commissions... is to stop chasing commissions? Sounds crazy, right? But here’s the kicker—it actually works. In this episode, we’re pulling back the curtain on why leading with kindness, empathy, and real human connectionisn’t just good karma—it’s good business. I’ve got stats to prove it, stories to back it up, and a simple shift you can make toda...

In this episode, I sit down with David Hirschfeld from Tekyz.inc to explore how AI is transforming the sales process. We discuss how AI can enhance CRM systems, streamline daily tasks, and give sales professionals a competitive edge. Whether you're in sales management or on the front lines, this conversation will show you how to leverage AI for efficiency and better customer relationships. Don't m...

Ever walked onto a car lot and suddenly felt like you’re on an episode of Shark Week—but you’re the seal? Yeah, customers feel that too. That’s why trust is everything in sales. And guess what? The secret to building trust isn’t a magic script or the perfect close—it’s kindness. In this episode, we dive into the psychology of trust and why people buy from those they genuinely like and feel comfort...

🚗 What if the most powerful sales tool wasn’t in your pitch—but in your kindness? Customers don’t just buy cars—they buy confidence, comfort, and trust. And nothing builds that faster than genuine kindness. In this episode of AutoKnerd, we’re breaking down: ✅ Why customers respond instantly to authentic care ✅ Real-life examples of small gestures that create lasting impressions ✅ How automotiv...

Listening is one of the most powerful yet overlooked skills in sales. Too often, sales consultants focus on their next pitch instead of truly understanding their customers' needs. But when you take the time to listen—really listen—you build trust, uncover deeper buying motivations, and create a more seamless, enjoyable experience for both you and your customer. In this episode, we explore: ✔️ How...

"The Hybrid Sales Advantage: Meeting the Needs of Modern Buyers" In this episode of AutoKnerd Andrew Sardone dives into the rising popularity of hybrid vehicles and what it means for automotive sales professionals. As hybrid cars gain traction among consumers, understanding the motivations behind these purchases is more important than ever. Join Andrew as he breaks down: Why hybrid vehicles are be...

Hosted by Andrew Sardone Ready to boost sales and build lasting customer relationships? This podcast is designed for sales consultants, managers, and dealership owners who want to elevate their sales game. Andrew Sardone, a seasoned sales trainer, reveals how genuine kindness and empathy during the needs assessment stage can turn hesitant shoppers into loyal buyers. Discover how creating a welcomi...

  In this episode of AutoKnerd, we delve into a topic that often goes unaddressed in the car buying journey — the downtime between closing the sale and entering the finance office. This seemingly endless wait, ranging from 30 minutes to an hour, can turn an excited car buyer into a frustrated customer. The result? Negative feedback for sales consultants, especially in customer satisfaction surveys...

Hey folks, welcome back to AutoKnerd! Today, we’re diving into the topic of ‘The Great Reset’. You know, it’s been a tough time for the auto industry, and it’s easy to feel overwhelmed and discouraged. But let’s remember that we’re all in this together, and we can bounce back stronger than ever.   First things first, let’s talk about the challenges we’re facing. Car sales are tough, and working so...

In this episode of AutoKnerd, we explore the significant impact cell phones have on driving and the measures taken to enhance road safety. Join me as I delve into: History of Legislation: A look at the evolution of laws designed to prevent phone usage while driving and promote safer road habits. Safety Technologies: An overview of the latest technologies that help drivers stay safe behind the whee...

Welcome to the latest episode of AutoKnerd! In this episode, we tackle a crucial aspect of the car sales process: effectively communicating complex technologies to customers. Buying a car can be overwhelming, especially when faced with advanced features and technologies. It's essential to match your explanations to the customer's level of technical understanding to ensure they feel confident and i...

Welcome to the latest episode of AutoKnerd! Today, we're diving into a critical yet often challenging part of the sales process: follow-up. Follow-up isn't just about making another sale or getting referrals—it's about building and nurturing a long-term, trusting relationship with your customers. In this episode, I emphasize the importance of maintaining a positive connection with your customers e...

Welcome to the 17th episode of AutoKnerd! In this episode, we dive into the often-overlooked but incredibly important step of the automotive sales process: the delivery. A great delivery is more than just handing over the keys—it's about creating a memorable experience that ensures the customer's happiness and sets the foundation for future loyalty. Join me as I explore why a thorough and thoughtf...

Welcome to the 16th episode of AutoKnerd! In this episode, we delve into the crucial final step of the automotive sales process: closing the deal. I explore the fundamental differences between a salesperson and a sales consultant. While a salesperson might sell you anything for a paycheck, a true sales consultant strives to fulfill your needs and desires, all while aiming for maximum profit. Join...

In this episode of AutoKnerd, we explore a pivotal part of the automotive sales process: the test drive. 🚗 The test drive is more than just a spin around the block—it's a vital opportunity for customers to connect with the vehicle on a personal level. Join me as we dive into the best practices and techniques to ensure a successful and impactful test drive experience. Here's what you'll learn in t...

Video Podcast can be found here ---> AutoKnerd Welcome back to AutoKnerd! In today's podcast, we're diving deep into a crucial aspect of the car sales process: the walk-around. 🚗 The walk-around is more than just showing a car to a potential buyer; it's a dynamic and interactive presentation that can make or break the sale. This process involves guiding the customer around the vehicle, highlig...

In our 13th episode of AutoKnerd, we dive deep into the essential practice of fact-finding in the car sales process. Discover why it's crucial for car sales consultants to invest significant time in asking questions and uncovering the unique needs and desires of each customer. Join me as I explore how every need and desire is intricately tied to an emotion, and why understanding and tapping into t...

In this episode of AutoKnerd, host Andrew Sardone delves into the crucial step of the car sales process: needs assessment. With a philosophy centered on prioritizing the customer's experience, Andrew emphasizes the importance of understanding the customer on a deeper level to guide them towards the perfect vehicle. Tune in as Andrew explores the emotional connection customers have with the feature...

🎙️ Elevate Your Automotive Sales Game with AutoKnerd Podcast! 🎙️ 🚗 Ready to Drive Sales Success? Tune in to our latest episode as we delve into the crucial first step of the automotive sales process: The Meet and Greet. Discover expert tips and strategies to optimize your customer interactions and maximize profitability. 🤝 Learn the importance of professionalism, politeness, and kindness in fost...

🎧 New Episode Alert: Sales Consultant Success - 10 Preparations Before Greeting a New Client 🚗 Are you a sales consultant looking to elevate your game and maximize your success in the automotive industry? Tune in to the latest episode of the AutoKnerd podcast as we unveil the essential preparations every sales consultant must make before saying hello to a new client! In this insightful episode,...