Auto Ethnographer with John Stech

Tim Bravo, Director of Communications at Automobili Lamborghini, joins John Stech, host of The Auto Ethnographer, to discuss how his mixed German-Spanish heritage boosted his career opportunities. Tim has worked with an enviable list of automotive brands from SEAT to Porsche to Bugatti and, ultimately, to Lamborghini. He was born in Germany but he moved with his family to Barcelona at an early age...

Six Months. 27 Episodes. Listeners from 38 Countries. The Auto Ethnographer podcast is officially six months old and what a global journey it’s been. From Mercedes-Benz to McLaren, Toyota to VinFast, our guests have shared stories from Mexico to Malaysia, Sweden to Saudi Arabia, exploring how culture shapes the way we move, market, and make meaning. We’ve featured voices from inside Porsche, Volvo...

On this week’s episode of The Auto Ethnographer, host John Stech speaks with Jess Bala, Managing Director of General Motors Australia & New Zealand. The native Australian speaks about her experiences working for GM in both Australia and at the company’s headquarters in Detroit, half a world away. Jess is currently launching the Cadillac brand as an EV-only brand Down Under. And she is uniquely...

Raise your hand if you have ever gone through the visa process for either travel or moving abroad. Then you know how it feels to fill in endless forms, sit in soul-draining beige waiting rooms, wait for your number to be called, and finally, finally receive your visa. This week the Auto Ethnographer does a humorous take on the visa process. Hopefully you chuckle, because the other option is crying...

Time. Most of us would argue that we do not have enough of it. We want more. Yet every culture uses available time in a completely different way. This week, John Stech, host of The Auto Ethnographer, speaks about the meaning of time across different cultures. He looks at the “time is money” philosophy of the Americans, the “punctuality is a virtue” culture of northern Europe, the “espresso culture...

John Stech draws on his experience working with Germans, Swedes, Thais, Americans, and Vietnamese to examine the summer holiday sun culture of each. Every culture has a different attitude towards taking vacation. Stay connected or completely disconnect? One week or six? Sit in the sun or stay in the shade? John will take a humorous approach to the Thai, German, American, Vietnamese, and Swedish at...

This week on The Auto Ethnographer podcast, host John Stech ruminates on the homecoming phase for expats. You may think the hardest part of a foreign assignment is moving overseas and getting to learn a new culture and new language. John argues that the most challenging part is coming back to your home country. John lived overseas with his family for eight years, starting when his children were qu...

This episode tackles ageism a growing issue across the globe. Along with two distinguished human resources experts, Auto Ethnographer host John Stech takes on the topic of age discrimination in the context of the American and Vietnamese cultures. Discussing that today are Tamica Sears, The Corporate Fixer and Founder of Sears Coaching, a human resources consulting agency. She has built her vast ex...

This China-focused episode was born when pulling on the red thread connecting four prior episodes with elements of that nation’s automotive rise. This time, host John Stech stitches together the story of China’s rise in the automotive industry from the humble beginning to the current achievement of largest automotive market and biggest net exporter of cars using the words of experts that have work...

This week’s guest on The Auto Ethnographer Podcast is Adi Bathla, CEO and Co-Founder of Revv, a company that merges car repair with artificial intelligence. Together with host John Stech they trace Adi’s origin story from humble beginnings in India to the current success of an entrepreneur recognized on the Forbes 30 under 30 list. Born and raised in Northern India Adi excelled in school and harbo...

Last week the Auto Ethnographer, John Jörn Stech, attended the 10th International Electric Vehicle Technology Conference & Exhibition combined with MobilityTech Asia 2025. The conference happened to be aligned in the same week that the American Houses of Congress passed legislation that effectively killed public funding and support for electric vehicles and renewable energy initiatives. The st...

In this episode, host John Stech discusses his observations on the Thai and American car cultures. Having lived in Thailand for nearly two years, he compares what he has observed on the streets, at motorshows, and at car meets. While some like to people-watch, John always has his eyes on the cars he encounters everywhere. Says John, “Cars move us—but in wildly different ways. In America, a chrome...

This week John Stech, host of The Auto Ethnographer, was traveling in Taiwan. He was there to see his wife’s nephew graduate from high school. The five days on the ground were very busy, a packed schedule planned in advance. While there he was inspired to think about the pride that nations and their people feel about locally developed and produced automotive brands. The visit started and ended in...

Dr. Deb Mukherji joins The Auto Ethnographer from Gurugram, India, a city near New Delhi. In today’s episode he helps to unravel the success factors for entering the Indian market as a foreign company, automotive or otherwise. There are success stories and failures on the Indian market. These are woven into the conversation as we explore the main drivers for success: navigating regulations, techno...

During this second in a two-part episode, The Auto Ethnographer’s host John Stech speaks with Benny Oeyen, a Belgian who is passionate about building bridges between cultures. With automotive experience on four continents and with four distinctly different automakers, he is well-prepared to speak on cultural impacts in the industry. Benny is in the unique position of having worked for automakers i...

During this two-part episode, The Auto Ethnographer’s host John Stech speaks with Benny Oeyen, a Belgian who is passionate about building bridges between cultures. With automotive experience on four continents and with four distinctly different automakers, he is well-prepared to speak on cultural impacts in the industry. Benny is in the unique position of having worked for automakers in or from th...

This week Dr. Edwin Pang, a noted automobile tire expert, joins The Auto Ethnographer to discuss his journey from student in Malaysia and England to tire development engineer in Germany. Born and raised in Malaysia, Edwin opted to study with the University of Nottingham both on their Southeast Asian as well as UK campuses. It was his first time living outside of Malaysia and a big step in gaining...

In today’s Auto Ethnographer episode, the second of two parts, host John Stech dives deeper into his experience at DaimlerChrysler, covering his stay at the Chrysler side of the family. John’s assignment at Chrysler International, a division of the company responsible for 120 non-NAFTA markets, was to revamp the volume planning system in time for a major new product offensive. In doing so he had t...

In today’s Auto Ethnographer episode, host John Stech dives deep into his experience at DaimlerChrysler. He worked within both halves of the merged companies for the duration of the company’s nine year existence. Did its end stem from irreconcilable intercultural differences? The Auto Ethnographer dives in to answer the question and the conclusion may surprise you. On the day of the merger announc...

On this week’s Auto Ethnographer episode, host John Stech tells his own story. He had spent his life preparing for a dream of working and living abroad. Suddenly the opportunity sprung up and he had only three months to prepare for a transfer with family to Egypt. Here he would be Managing Director of DaimlerChrysler Egypt (now separated into Mercedes-Benz Egypt and Stellantis Egypt). John Stech w...

On this week’s episode of The Auto Ethnographer, host John Stech is joined by Dr. Susanne Lehmann, Managing Director of Volkswagen Group Malaysia. During the conversation they “visit” Malaysia, Mexico, China, and the United States and discuss how each location’s culture required different work styles. Dr. Lehmann studied economic sciences and later earned her PhD in global automotive supply chains...

In this week's episode of The Auto Ethnographer podcast, host John Stech speaks with Andreas Schlegel on working in Germany, the United States, South Africa, the United Kingdom, and Sweden. Andreas recounts his journey through a number of premium and performance brands including Mercedes-Benz, Porsche, Aston Martin, Lotus Motorcars, and Volvo. He even did a stint with F1 team Williams Racing. Grow...

The Auto Ethnographer, John Stech, has a conversation with Jorge Mussi, the General Manager of Aftersales and the Customer Services Division at Toyota do Brasil about his journey from his native Brazil to Sweden and the United States and back to Brazil. He tells his story that begins with Volvo and is currently evolving at Toyota.  Jorge’s automotive journey started with Volvo Truck & Bus...

The Auto Ethnographer is joined by Greg Clark who expounds on his experiences working with Mercedes-Benz, Jaguar Land Rover, American Honda, and INEOS Automotive. Four distinctly different brands, each with its own culture.  During the conversation we "visit" the UK, Germany, Japan, and United States and the unique working cultures of each.  Greg, a native of the United Kingdom, moved to...

This week on The Auto Ethnographer podcast, host John Stech speaks with Stavros Paraskevaides, located near Athens, Greece. Stavros recounts the challenging eight years he spent in the Middle East and how he managed a wide array of cultures within a distributor operation. He now puts those learnings to use for clients at SP4A Advisory, a consultancy he founded in 2021. Stavros led BMW and Rolls-Ro...